.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Tribal's performance in the cannabis market has shown notable variability across different categories and provinces. In Alberta, the brand has seen a consistent upward trend in the Flower category, breaking into the top 30 by September 2024. However, their ranking slightly dipped to 31 in October. The Pre-Roll category in Alberta has maintained a steady presence, with Tribal consistently ranking within the top 20. Interestingly, in the Vapor Pens category, Tribal experienced a downward trend from July through October, moving from 7th to 12th place. This suggests a potential challenge in maintaining their market share in this category.
In British Columbia, Tribal's presence in the Flower category has seen a decline, dropping from 25th in July to 38th by October, indicating a potential struggle in this market segment. The Pre-Roll category also saw a significant drop, with the brand not making it into the top 30 by October. Despite these challenges, their performance in the Vapor Pens category has been relatively stable, maintaining a position around the 12th rank. Meanwhile, in Ontario, Tribal's Vapor Pens have shown strength, with the brand improving its rank to 6th by October. However, their Pre-Roll category has not performed as well, falling out of the top 30 by October. This mixed performance across categories and provinces highlights the dynamic nature of Tribal's market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Tribal has demonstrated a dynamic performance over the past few months. Starting from a rank of 7th in July 2024, Tribal maintained this position in August before experiencing a slight dip to 8th in September. However, by October, Tribal rebounded to the 6th position, showcasing a positive trajectory in rank. This upward movement is particularly notable when compared to competitors such as Weed Me, which fluctuated between 6th and 9th place, and LITTI, which climbed from 12th to 7th place over the same period. Despite the competitive pressure from consistent performers like Spinach and XPLOR, Tribal's sales have shown resilience, particularly with a notable increase in October, suggesting a strengthening market presence. This trend indicates Tribal's potential to further solidify its position in the Ontario vapor pen market.
Notable Products
In October 2024, Tribal's top-performing product was Cuban Linx Live Resin Cartridge (1g) in the Vapor Pens category, which ascended to the number one rank with sales reaching 19,010 units. The Cuban Linx (3.5g) Flower maintained its consistent performance, holding steady at the second rank across consecutive months. Cuban Linx Pre-Roll 5-Pack (3g), previously the top seller, experienced a drop to third place, indicating a shift in consumer preference. Meanwhile, Neon Sunshine (3.5g) in the Flower category debuted in September and held the fourth rank into October, showing promising growth. Galactic Runts Live Resin Cartridge (1g) remained stable at the fifth position, reflecting a steady demand in the Vapor Pens segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
