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Nov-2024
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Overview
Market Insights Snapshot
Tribal's performance across various categories and provinces reveals a mixed trajectory with some notable highlights. In Alberta, the brand has shown impressive upward movement in the Flower category, climbing from a rank of 35 in August 2024 to 27 by November 2024. This indicates a growing preference for their flower products in the province. Conversely, in British Columbia, Tribal's Flower category has seen a downward trend, dropping from rank 26 in August to 49 by November, suggesting challenges in maintaining market share. The Vapor Pens category in Alberta, however, presents a positive story, with a recovery from rank 12 in October to 11 in November, accompanied by a notable increase in sales, indicating a strengthening position.
In Ontario, Tribal's Vapor Pens category consistently ranks high, maintaining a position within the top 10, which showcases its strong market presence and consumer demand. The Concentrates category also shows stability, with a slight improvement from rank 16 in August to 13 by November. However, the Pre-Roll category in Ontario has seen a decline, moving from rank 25 in August to 36 in November, which may suggest increased competition or shifting consumer preferences. Interestingly, in Saskatchewan, Tribal's Flower category made an appearance in November, ranking at 22, which could indicate new market penetration or increased consumer interest. These movements across categories and provinces highlight Tribal's varied performance and the dynamic nature of the cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Tribal has shown a dynamic performance over the past few months. Starting from a rank of 7th in August 2024, Tribal experienced a slight dip to 8th in September but then climbed to 6th in October, before settling at 7th in November. This fluctuation in rank suggests a competitive tussle with brands like Spinach, which consistently held higher ranks, and Weed Me, which showed a similar pattern of rank changes. Notably, DEBUNK made a significant leap from 11th in October to 5th in November, indicating a surge in market presence that could pose a challenge to Tribal. Despite these shifts, Tribal's sales have shown an upward trend from October to November, suggesting a strengthening market position even amidst stiff competition. This data highlights the importance for Tribal to strategize effectively to maintain and improve its standing in the Ontario vapor pen market.
Notable Products
In November 2024, the top-performing product for Tribal was Cuban Linx (3.5g) in the Flower category, which ascended to the number one rank despite a slight decline in sales to 16,608 units. The Cuban Linx Live Resin Cartridge (1g) in the Vapor Pens category dropped to second place from its previous top rank in October. Cuban Linx Pre-Roll 5-Pack (3g) maintained its third-place position, showing consistent popularity despite a continued decrease in sales. Neon Sunshine (3.5g) held steady at fourth place in the Flower category, indicating a stable interest in this product. Bubble Up (3.5g) re-entered the rankings at fifth place, suggesting a resurgence in customer interest for this Flower product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
