Tribal

Tribal has shown varied performance across different categories and provinces, with notable movements in the Alberta market. In the Flower category, Tribal hovered around the 30th rank, dropping slightly in January 2025, which indicates some challenges in maintaining a strong foothold in this segment. However, the Vapor Pens category paints a more favorable picture, as Tribal consistently improved its rank, eventually stabilizing at the 10th position. This upward trajectory in Vapor Pens, coupled with strong sales figures, suggests a growing consumer preference for Tribal's offerings in this category. In contrast, the Pre-Roll category saw a decline in rank from 16th to 24th, highlighting potential competition or shifts in consumer preferences that Tribal might need to address.

In Ontario, Tribal's performance in the Vapor Pens category remains impressive, consistently holding the 6th and 7th ranks over the months, which underscores a strong presence and possibly a loyal consumer base. The Flower category in Ontario remains stable, with Tribal maintaining a position around the 18th rank, indicating steady demand. However, the Pre-Roll category experienced fluctuations, with a notable improvement from 36th to 28th in December and January, suggesting a potential recovery or strategic adjustments made by the brand. Meanwhile, in British Columbia, Tribal's presence in the Pre-Roll category was not within the top 30 in October, though it entered the rankings later, indicating some positive movement but also highlighting areas for growth. The performance across these provinces reflects both opportunities and challenges for Tribal, with certain categories and markets showing promising trends while others may require strategic focus.