.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Tribal's performance across various categories and provinces shows a mixed trajectory. In Alberta, the brand demonstrated a solid presence in the Pre-Roll category, climbing from the 20th to the 17th position from September to December 2024. However, in the Flower category, their ranking fluctuated slightly, ending the year at 28th, indicating a need for stronger market penetration. In the Vapor Pens category, Tribal showed a commendable improvement, moving from 13th to 10th place by December, reflecting a positive consumer reception. Meanwhile, in British Columbia, Tribal's presence in the Flower and Pre-Roll categories was less consistent, with rankings slipping out of the top 30 in certain months, which could be indicative of competitive pressures or shifting consumer preferences.
In Ontario, Tribal maintained a stable position in the Concentrates category, consistently ranking around 13th to 15th throughout the last quarter of 2024. Their performance in the Vapor Pens category was particularly strong, holding steady in the top 10 and reflecting a growing market share. Conversely, the Pre-Roll category saw more volatility, with rankings falling to 37th in November before rebounding to 28th in December. This suggests potential challenges in maintaining consistent consumer interest. In Saskatchewan, Tribal's Flower category performance was inconsistent, with rankings disappearing from the top 30 in October and December, indicating potential market challenges or increased competition.
Competitive Landscape
In the Ontario Vapor Pens category, Tribal has shown a dynamic performance over the last quarter of 2024, with its rank fluctuating between 6th and 8th place. Notably, Tribal's sales trajectory is on an upward trend, culminating in a significant increase by December 2024. This positive momentum contrasts with competitors like Spinach, which experienced a drop in sales in October and November before recovering in December. Meanwhile, General Admission maintained a stronger position, consistently ranking in the top 5, albeit with a slight decline in sales over the same period. Weed Me held steady at 8th place, with a notable sales boost in December, while LITTI showed variability in rank, peaking at 7th in October. Tribal's ability to improve its sales and maintain a competitive rank amidst these shifts highlights its growing presence in the market, suggesting potential for further growth and positioning it as a brand to watch in the coming months.
Notable Products
In December 2024, the top-performing product from Tribal was Cuban Linx (3.5g) in the Flower category, which climbed to the first rank with sales reaching 17,875 units. The Cuban Linx Live Resin Cartridge (1g) in the Vapor Pens category held a strong second position, maintaining its high ranking from the previous months. Cuban Linx Pre-Roll 5-Pack (3g) remained steady at the third position, despite a slight dip in sales compared to earlier in the year. Neon Sunshine (3.5g) consistently held the fourth rank across the last four months, showing a gradual increase in sales. Bubble Up (3.5g) retained its fifth position in December, marking its consistent performance in the Flower category since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
