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Jan-2025
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Overview
Market Insights Snapshot
TRIP has shown notable performance across different cannabis categories in Arizona. In the Concentrates category, TRIP has demonstrated a consistent upward trend, improving its ranking from 26th in October 2024 to 15th by January 2025. This steady climb indicates a strengthening presence in this category. However, the Flower category tells a different story. TRIP saw a significant rise in November 2024, jumping to 15th place, but by January 2025, it had slipped back to 24th. This fluctuation suggests potential volatility or challenges in maintaining a stable market position within this category. Meanwhile, in the Vapor Pens category, TRIP's ranking remained relatively stable, hovering around the mid-20s, which could imply a steady but unspectacular performance.
In Missouri, TRIP's performance in the Pre-Roll category has experienced a downward trajectory. Starting at 19th place in October 2024, the brand slipped to 28th by January 2025, indicating a decline in market share or consumer preference. In contrast, TRIP's entry into the Oregon Pre-Roll market by December 2024, ranking at 69th, suggests a nascent presence that might need strategic efforts to gain traction. The absence of TRIP from the top 30 brands in Oregon's earlier months highlights the challenges of entering a new market and the competitive landscape they face. These insights provide a snapshot of TRIP's varying performance across different states and categories, with both positive trends and areas needing attention.
Competitive Landscape
In the competitive landscape of the Arizona flower category, TRIP has shown a dynamic shift in its market position over the observed months. Starting from a rank of 29 in October 2024, TRIP made a significant leap to rank 15 in both November and December, before dropping to 24 in January 2025. This fluctuation in rank is mirrored by its sales performance, with a notable peak in November, suggesting a successful marketing or product strategy during that period. In contrast, 22Red maintained a relatively stable presence, hovering around the 20th rank, while Sublime and FENO showed minor rank improvements. Interestingly, HYH Society consistently remained outside the top 20, indicating a potential area for TRIP to capitalize on its fluctuating competitors. These insights suggest that while TRIP has the potential to climb the ranks, maintaining consistent sales momentum is crucial to solidifying its position in the Arizona flower market.
Notable Products
In January 2025, the top-performing product for TRIP was Purple Ice Water Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with sales of 2165 units, improving from its consistent second-place position in previous months. Blueberry Headband (4g) made a notable entry as the second-ranked product in the Flower category. Thin Mints Pre-Roll (1g) dropped to the third position from its December 2024 top rank, indicating a decrease in sales momentum. Island Maui Haze HTE Sauce Disposable (1.2g) improved its rank to fourth place, showing a resurgence in the Vapor Pens category. Strawberry Headband HTE Sauce Disposable (1.2g) maintained a stable presence, ranking fifth in January 2025, reflecting consistent consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
