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Aug-2024
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Overview
Market Insights Snapshot
TRIP's performance across different states and categories has shown notable trends over recent months. In Arizona, the brand has seen a gradual improvement in the Concentrates category, moving from rank 39 in May to rank 34 in August. This indicates a positive trend despite not being in the top 30. However, in the Flower category, TRIP's ranking fluctuated, peaking at rank 35 in June but dropping to rank 43 by August, suggesting some volatility in this segment. The Vapor Pens category also showed a slight improvement, although not breaking into the top 30, with ranks remaining fairly stable around the early 40s.
In Missouri, TRIP has demonstrated a strong upward trajectory in the Pre-Roll category, improving from rank 26 in May to rank 19 in August, indicating growing popularity and market penetration. Conversely, in Oregon, the brand's performance in the Pre-Roll category has been less consistent, with rankings falling outside the top 30 for several months. The absence of a ranking in August suggests a potential decline in market presence in Oregon. These mixed results across states highlight the varying levels of success TRIP is experiencing, with some markets showing promising growth while others indicate areas needing strategic improvement.
Competitive Landscape
In the Missouri Pre-Roll category, TRIP has shown a notable upward trend in rankings and sales over the past few months. Starting from a rank of 26 in May 2024, TRIP climbed to 19 by August 2024, reflecting a steady increase in consumer preference. This growth is significant when compared to competitors like Willie's Reserve, which fluctuated between ranks 21 and 41, and ODYSSEY, which saw a dramatic rise from 58 to 20. Meanwhile, Sundro Cannabis and Plume Cannabis (MO) maintained relatively stable positions but did not exhibit the same upward momentum as TRIP. This consistent improvement in rank and sales for TRIP indicates a growing market presence and consumer loyalty, positioning it favorably against its competitors in the Missouri Pre-Roll market.
Notable Products
For Aug-2024, the top-performing product from TRIP is Thin Mints Pre-Roll 10-Pack (5g), maintaining its rank at number 1 with notable sales of 2830 units. Purple Ice Water Pre-Roll 10-Pack (5g) secured the second position, a new entry in the rankings. Wedding Cake Pre-Roll (1g) ranked third, also a new entry. Slurricane XI Pre-Roll (1g) followed closely at fourth position. Thin Mints Pre-Roll (1g) dropped from second place in Jul-2024 to fourth in Aug-2024, indicating a shift in consumer preference within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
