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Nov-2024
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Overview
Market Insights Snapshot
TRIP has shown a notable upward trajectory in the Arizona market, particularly within the Concentrates and Flower categories. From August to November 2024, TRIP's rank in Concentrates improved significantly from 28th to 15th, with sales more than doubling in the same period. This positive movement is mirrored in the Flower category where TRIP jumped from the 26th position in August to 15th by November, indicating a strong performance in this category as well. The Vapor Pens category in Arizona also saw a slight improvement in ranking from 26th to 23rd, suggesting a steady, albeit slower, growth compared to the other categories. These improvements highlight TRIP’s growing presence and market penetration in Arizona's competitive cannabis landscape.
In contrast, TRIP's performance in Missouri shows a different trend, particularly in the Pre-Roll category. While they maintained a stable rank of 19th in September and October 2024, November saw a drop to 24th, accompanied by a decrease in sales. This dip could suggest increased competition or changing consumer preferences in Missouri's Pre-Roll market. Meanwhile, in Oregon, TRIP's presence in the Pre-Roll category was not as strong, as they did not rank within the top 30 brands beyond August, when they were 90th. This absence from the top rankings in Oregon highlights potential areas for growth or reevaluation in strategy to enhance their market position.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, TRIP has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 26 in August 2024, TRIP climbed to 15 by November 2024, indicating a significant improvement in its market position. This upward movement is particularly impressive when compared to competitors like Fade Co., which saw a decline from rank 6 to 13 over the same period, and Sunday Goods, which fluctuated but ultimately dropped from 6 to 16. Meanwhile, The Pharm maintained a relatively stable position, moving slightly from 19 to 14. TRIP's sales surge in November, which brought it closer to the sales figures of The Pharm, suggests a strengthening market presence. This positive trend for TRIP highlights its growing appeal and competitive edge in the Arizona flower market, making it a brand to watch in the coming months.
Notable Products
In November 2024, White Widow (4g) from TRIP emerged as the top-performing product, achieving the highest rank in sales, with a notable sales figure of 2369 units. Wedding Cake Pre-Roll (1g) climbed to the second position, improving from its third place in September, with a significant increase in sales. Purple Ice Water Pre-Roll (1g) dropped from its top spot in September to third place in November, indicating a slight decline in its sales performance. Thin Mints Pre-Roll (1g) experienced a downward shift, moving from second place in October to fourth place in November. Island Maui Haze HTE Sauce Disposable (1.2g) entered the top five for the first time, securing the fifth position, showcasing a positive trend in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
