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Oct-2024
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Overview
Market Insights Snapshot
TRIP's performance in the Arizona market has shown some notable fluctuations across different product categories. In the Concentrates category, TRIP saw a significant improvement, moving from the 25th position in July 2024 to 18th by October 2024, with a corresponding increase in sales from $52,532 to $63,586. However, in the Flower category, TRIP's ranking dropped from 21st in July to 28th in October, indicating a potential area of concern despite a sales peak in September. The Vapor Pens category presented a mixed picture, where TRIP was consistently near the bottom of the top 30, even falling out of the top 30 in September before slightly recovering in October.
In Missouri, TRIP's Pre-Roll category has seen a positive trajectory, improving from the 21st position in July to 13th by October, with sales increasing steadily each month. This upward trend highlights TRIP's growing popularity in this category within the state. Conversely, in the Oregon market, TRIP's Pre-Roll category did not make it into the top 30 rankings for September and October, suggesting a decline in market presence or competitive challenges. These movements across states and categories underscore the dynamic nature of TRIP's market performance, with some areas showing promise while others may require strategic reassessment.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, TRIP has experienced a fluctuating position, with its rank slipping from 21st in July 2024 to 28th by October 2024. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, Grow Sciences showed resilience, maintaining a relatively stable rank and even surpassing TRIP in October. Meanwhile, Sublime and FENO have also demonstrated competitive pressure, with FENO notably improving its rank to 26th in October, potentially drawing customers away from TRIP. These dynamics suggest that TRIP faces significant competition and may need strategic adjustments to regain its standing in the Arizona Flower market.
Notable Products
In October 2024, the top-performing product for TRIP was the Thin Mints Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its number one rank from August. This product saw a significant sales increase, reaching 3518 units sold. The Thin Mints Pre-Roll (1g) held steady in second place after a brief absence from the rankings in September. The Strawberry Headband HTE Sauce Disposable (1.2g) in the Vapor Pens category consistently ranked third, maintaining its position from previous months. New entries to the list in October include Georgia Pie Pre-Roll (1g) and Wedding Cake Pre-Roll 10-Pack (5g), ranked fourth and fifth respectively, showcasing a diverse range of successful products in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
