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Sep-2024
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Overview
Market Insights Snapshot
TRIP has demonstrated varied performance across different states and product categories over the past few months, with notable fluctuations in rankings. In Arizona, TRIP's presence in the Concentrates category has been relatively stable, albeit with a slight decline, maintaining a position around the 24th rank from July to September 2024. However, the Flower category in Arizona saw a more pronounced drop, starting from the 15th rank in June and slipping to the 26th by September. This indicates a significant challenge in maintaining market share in this particular segment. Meanwhile, TRIP's Vapor Pens in Arizona fell out of the top 30 by September, highlighting a concerning trend in this category.
In contrast, TRIP's performance in Missouri shows a positive trajectory in the Pre-Roll category. The brand improved its ranking from 24th in June to 17th by September, reflecting a growing consumer preference or effective market strategies in this state. However, TRIP's attempt to penetrate the Pre-Roll market in Oregon seems to have faced challenges, as they were not ranked within the top 30 after their initial 87th position in June. This suggests a potentially competitive market environment or a need for strategic adjustments in Oregon.
Competitive Landscape
In the Missouri Pre-Roll category, TRIP has shown a significant upward trajectory in both rank and sales from June to September 2024. Starting from a rank of 24 in June, TRIP climbed to 17 by September, indicating a steady improvement in market presence. This positive trend is further underscored by a substantial increase in sales, suggesting growing consumer preference and effective market strategies. In contrast, Safe Bet also improved its rank from 43 to 19, but its sales figures remain considerably lower than TRIP's, highlighting TRIP's stronger market position. Meanwhile, Flora Farms experienced a decline from 8th to 18th place, reflecting a potential loss of market share despite a slight recovery in September. Buoyant Bob maintained a relatively stable position, fluctuating slightly but ultimately ranking just above TRIP in September. Lastly, Packs Cannabis (MO) showed variability but ended September at 15th, slightly ahead of TRIP, yet with a less pronounced sales growth. These dynamics suggest that TRIP is effectively capitalizing on market opportunities, positioning itself as a rising competitor in the Missouri Pre-Roll market.
Notable Products
For September 2024, the top-performing product from TRIP was the Purple Ice Water Pre-Roll (1g), which secured the number one rank with sales reaching 4446 units. Following closely, the Wedding Cake Pre-Roll (1g) achieved the second position. The Oil Slick Pre-Roll (1g) saw a significant improvement, climbing to the third position from being unranked in August. Thin Mints Pre-Roll 10-Pack (5g), which previously held the top spot in August, dropped to fourth place. The Gelatti x Kush Mints Pre-Roll 10-Pack (5g) entered the rankings in September, taking the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
