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Jan-2025
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Overview
Market Insights Snapshot
True North Collective's performance in the Michigan market presents a mixed picture across various categories. In the Edible category, the brand has shown a consistent upward trajectory, improving its rank from 12th in October 2024 to 10th by January 2025. This upward movement indicates a strengthening position and possibly increased consumer demand or successful marketing strategies. On the other hand, the Concentrates category reflects a different story, with the brand not breaking into the top 30, suggesting challenges in gaining traction or facing stiff competition. These contrasting performances highlight the brand's varied market penetration across different product lines.
In the Vapor Pens category, True North Collective experienced some fluctuations, with its ranking oscillating between 38th and 45th from October 2024 to January 2025. This volatility might be attributed to changing consumer preferences or competitive pressures within the category. Despite these challenges, the brand's sales figures in Edibles remain robust, underscoring its strength in this segment. The absence of top 30 rankings in certain categories might indicate areas where the brand could focus on improving its market presence. Understanding these dynamics can provide valuable insights into the brand's strategic positioning and potential areas for growth.
Competitive Landscape
In the Michigan edible cannabis market, True North Collective has shown a promising upward trajectory in brand rank from October 2024 to January 2025. Starting at rank 12 in October, True North Collective improved its position to rank 10 by January 2025. This positive trend is indicative of a successful strategy in capturing market share, especially when compared to competitors like Dixie Elixirs, which maintained a relatively stable rank but experienced a decline in sales over the same period. Meanwhile, Detroit Edibles / Detroit Fudge Company consistently held the 8th position, highlighting a strong market presence. However, True North Collective's sales growth, particularly from November to December, outpaced that of NOBO and Good Tide, both of which saw fluctuations in their rankings and sales. This suggests that True North Collective is effectively leveraging its brand strategy to climb the ranks and increase sales, positioning itself as a formidable competitor in the Michigan edibles market.
Notable Products
In January 2025, the top-performing product from True North Collective was the One Hitter Blueberry Lemon Haze Gummy 200mg, securing the first rank with notable sales of 18,815 units. Following closely, the One Hitter Cherry Limeade Gummy 200mg achieved the second rank, improving from its third position in December 2024. The One Hitter Orange Dreamsicle Gummy 200mg took the third spot, also climbing up from its previous fourth position. Electric Watermelon Gummies 4-Pack 200mg, which held the top rank for three consecutive months, dropped to fourth place. Sweet Summer Peach Gummies 4-Pack 200mg maintained its fifth position, showing a slight decline in sales compared to the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
