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Nov-2024
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Overview
Market Insights Snapshot
True North Collective has shown varied performance across different product categories in Michigan. In the Edibles category, the brand maintained a fairly consistent presence within the top 15, peaking at 12th place in October 2024 before slightly dropping to 15th in November. This suggests a strong foothold in the edibles market, despite minor fluctuations. On the other hand, their performance in the Concentrates category has been less stable, with rankings dropping out of the top 30 entirely by October before seeing a slight recovery to the 52nd position in November. This indicates a challenging market environment or shifts in consumer preferences that the brand might need to address.
In the Vapor Pens category, True North Collective's rankings have remained relatively stagnant, hovering around the 38th to 41st positions over the observed months. This suggests a need for strategic improvements or innovations to climb higher in this competitive segment. Notably, the brand's sales in this category have seen a significant decline from August to November, which may reflect broader market trends or specific brand challenges. The absence of True North Collective in the top 30 for Concentrates in recent months highlights a potential area for growth or reevaluation of their strategies in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, True North Collective has experienced fluctuations in its ranking, moving from 14th place in August 2024 to 15th in November 2024. Despite this slight decline, True North Collective has maintained a relatively stable sales performance compared to its competitors. Notably, Magic Edibles saw a more pronounced drop in rank from 10th to 13th over the same period, indicating potential volatility in their market position. Meanwhile, PC Pure consistently trailed True North Collective, ranking 15th in August and slipping to 17th by November. Interestingly, High Minded made a significant leap from being outside the top 20 in September and October to securing the 14th spot in November, suggesting a potential emerging competitor. These dynamics highlight the competitive pressure True North Collective faces, but also underscore its resilience in maintaining a competitive edge in the Michigan edible market.
Notable Products
In November 2024, Electric Watermelon Gummies 4-Pack (200mg) continued its dominance as the top-performing product for True North Collective, maintaining its number one position since August 2024 with sales of 14,913 units. Fruit Punch Gummies 4-Pack (200mg) secured the second spot, improving from the fourth position in September and sustaining its rank from October. True Blue Gummies 4-Pack (200mg) held steady at third place, showing consistent performance since its rise in October. Traverse City Cherry Vegan Gummies 4-Pack (200mg) climbed back to fourth place, after a dip in October. Sweet Summer Peach Gummies 4-Pack (200mg) saw a decline, dropping to fifth, marking a steady downward trend since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
