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Oct-2024
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Overview
Market Insights Snapshot
True North Collective has demonstrated varied performance across different product categories in Michigan. In the concentrates category, the brand has struggled to maintain a consistent presence in the top ranks, with its position fluctuating from 39th in August to 65th by October. This decline suggests challenges in sustaining market share in this competitive segment. Conversely, the edibles category has been a bright spot for True North Collective, with a steady climb in rankings from 15th in July to 12th by October, indicating a strengthening foothold in this segment. Such performance highlights the brand's ability to capture consumer interest in edibles, despite facing hurdles in other categories.
In the vapor pens category, True North Collective's ranking has shown a decline, slipping from 33rd in July to 41st by October. This trend points to potential difficulties in maintaining competitive advantage or meeting consumer preferences in the vapor pens market. Notably, the absence of the brand in the top 30 for concentrates and vapor pens during these months underscores a need for strategic adjustments to enhance visibility and sales in these segments. The contrasting performance across categories in Michigan offers insights into the brand's market dynamics and potential areas for growth and improvement.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, True North Collective has shown a promising upward trajectory in rankings from July to October 2024. Starting at 15th place in July, the brand climbed steadily to secure the 12th position by October. This positive trend suggests a strengthening market presence, potentially driven by strategic marketing or product innovations. In contrast, Dixie Elixirs and Magic Edibles experienced fluctuations, with Dixie Elixirs maintaining a relatively stable position around 10th and 11th, while Magic Edibles dropped from 11th to 13th. Good Tide, although starting strong in 7th place, saw a decline to 10th by October, indicating potential challenges in maintaining their earlier momentum. Meanwhile, Cannalicious Labs showed a consistent improvement, moving from 17th to 14th, yet still trailing behind True North Collective. These dynamics highlight True North Collective's competitive edge in gaining market share and improving brand visibility in Michigan's edible category.
Notable Products
In October 2024, Electric Watermelon Gummies 4-Pack (200mg) retained its position as the top-selling product for True North Collective, with sales reaching 15,076 units. Fruit Punch Gummies 4-Pack (200mg) climbed from fourth place in September to secure the second spot, showing a notable increase in sales. True Blue Gummies 4-Pack (200mg) also improved its ranking, moving up to third place from fifth in the previous month. Sweet Summer Peach Gummies 4-Pack (200mg) experienced a slight decline, dropping from second to fourth place. Traverse City Cherry Vegan Gummies 4-Pack (200mg) saw a decrease in both sales and rank, falling to fifth place from third in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
