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Jan-2025
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Overview
Market Insights Snapshot
TRYKE's performance across different states and categories shows notable variations. In the Flower category in Arizona, TRYKE demonstrated a significant improvement in its ranking from October to November 2024, moving up from 69th to 44th. However, it dropped out of the top 30 in December, before slightly recovering to 49th in January 2025. This fluctuation could be indicative of changing consumer preferences or competitive pressures in the Arizona market. Meanwhile, in Nevada, TRYKE maintained a relatively stable presence in the Flower category, consistently ranking in the mid-50s throughout the observed months. This stability suggests a steady demand for TRYKE's flower products in Nevada, despite a slight decline in sales from November to January.
In the Pre-Roll category in Nevada, TRYKE made a notable entry into the rankings, achieving the 52nd position in December 2024 and climbing to 32nd in January 2025. This upward movement indicates a growing acceptance and popularity of TRYKE's pre-roll products in the Nevada market, which could be attributed to successful marketing strategies or consumer trends favoring pre-rolls. The absence of TRYKE in the top 30 for previous months suggests that this is a relatively new or rapidly expanding segment for the brand. This positive trend in the pre-roll category is a promising development for TRYKE as it seeks to expand its footprint in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Nevada flower category, TRYKE has experienced relatively stable rankings, maintaining a position around the mid-50s from October 2024 to January 2025. Despite a slight dip in sales from November to January, TRYKE's rank has remained consistent, indicating a steady market presence. In contrast, Bluebirds has shown a significant upward trend, jumping from a rank of 89 in November to 53 in January, surpassing TRYKE in the latest month. Meanwhile, Curaleaf experienced fluctuating ranks, peaking at 21 in November before dropping to 62 in January, with sales reflecting this volatility. Hippies also saw a decline in rank, moving from 43 in October to 54 in January, closely aligning with TRYKE's position. Tyson 2.0 was absent from the top 20 in December but returned to a rank of 64 in January, showing some recovery. These dynamics suggest that while TRYKE maintains a stable position, emerging competitors like Bluebirds are gaining traction, potentially challenging TRYKE's market share in the near future.
Notable Products
In January 2025, TRYKE's top-performing product was Khalifa Kush (3.5g) in the Flower category, maintaining its position at rank 1 with sales reaching 1713 units. Big Apple x Kush Mintz (3.5g) in Flower held steady at rank 2, showing a consistent performance since November 2024. Strawberry Icy (14g) debuted at rank 3 in the Flower category, indicating a strong market entry. Purple Alien Infused Pre-Roll (1g) entered at rank 4 in Pre-Rolls, while Khalifa Kush Pre-Roll (1g) slipped to rank 5 from its previous higher positions. This shift in rankings highlights a dynamic market where new entries are gaining traction and established products face increased competition.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
