Nov-2024
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Overview
Market Insights Snapshot
Tuck Shop's performance in the Canadian provinces of Alberta and Ontario reveals some intriguing trends across different product categories. In Alberta, the brand's presence in the Flower category has seen a decline, dropping from a rank of 46 in August 2024 to 55 by November. This suggests a need for strategic adjustments to regain market traction. However, in the Vapor Pens category, Tuck Shop made a significant entry in October with a rank of 58, quickly improving to 29 by November, indicating a strong upward momentum. This could reflect a growing consumer interest in vapor products, which the brand has successfully tapped into.
In Ontario, Tuck Shop's performance across categories shows a mixed bag of results. The Flower category experienced a notable jump from 70 in August to a peak rank of 42 in October, before settling at 56 in November. This fluctuation suggests that while there was a temporary surge in popularity, sustaining it proved challenging. Interestingly, the Vapor Pens category saw no ranking in August, but by September, Tuck Shop had entered the top 30, reaching a rank of 39 in October before slightly slipping to 41 in November. This consistent presence in the top tier indicates a solid foothold in the market, contrasting with the more volatile performance in the Pre-Roll category, where the brand hovered around the mid-60s. Such dynamics highlight the varying consumer preferences and competitive pressures across different product lines in Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Tuck Shop has experienced notable fluctuations in its ranking over recent months, reflecting a dynamic market environment. From August to October 2024, Tuck Shop climbed from 70th to 42nd place, showcasing a significant upward trend in rank, likely driven by a surge in sales during September and October. However, November saw a decline to 56th, indicating potential challenges in sustaining its competitive momentum. In comparison, Palmetto demonstrated a remarkable leap from 81st in August to 37th in September, although it too faced a drop to 52nd by November, suggesting volatility in consumer preferences. Meanwhile, QWEST maintained a relatively stable presence, with ranks hovering in the 40s, but experienced a dip to 54th in November, paralleling Tuck Shop's trajectory. Simply Bare and Woody Nelson also displayed fluctuating ranks, indicating a competitive and shifting market landscape. These insights highlight the importance for Tuck Shop to strategize effectively to capitalize on its growth potential while addressing the challenges posed by its competitors in the Ontario Flower market.
Notable Products
In November 2024, the top-performing product for Tuck Shop was the Ghost OG Pure Cured Resin Disposable (1g) in the Vapor Pens category, which climbed to the number one rank with sales of 7,133 units. The Ghost OG Pre-Roll 7-Pack (3.5g) slipped to second place, although it maintained strong sales. The Mixer Infused Pre-Roll 3-Pack (1.5g) consistently held the third position, showing steady performance over the months. The Zip (28g) in the Flower category dropped to fourth place, experiencing a decline in sales compared to October. Traditional Pressed Hash (2g) remained stable at the fifth rank, with a slight increase in sales from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.