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Oct-2024
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Overview
Market Insights Snapshot
TwentyTwenty (IL) has experienced fluctuating performance across its product categories and states, with notable movements in rankings and sales. In the Illinois market, the brand's Flower category saw a decline in rank from 19th in July 2024 to 25th in October 2024, reflecting a downward trend despite a slight recovery in September. Interestingly, sales figures for Flower in Illinois show a consistent pattern with a peak in July and a gradual decline through October, indicating potential market saturation or increased competition. In contrast, the Pre-Roll category in Illinois also experienced a drop in rankings from 16th to 28th over the same period, with a significant decrease in sales, pointing towards a challenging market environment for this product type.
In Missouri, TwentyTwenty (IL) has had a mixed performance. The Flower category showed resilience, maintaining a strong position with a ranking of 16th in both July and October, despite a temporary absence from the top 30 in August. This suggests a robust demand for their Flower products in Missouri, supported by a noticeable increase in sales from September to October. However, the Pre-Roll category struggled to secure a top 30 position in August, indicating a less favorable reception in this segment. Despite this, there was a positive trajectory from September to October, with the brand climbing from 43rd to 31st, and an increase in sales, which could signal a potential turnaround in consumer interest.
Competitive Landscape
In the competitive landscape of the Missouri flower category, TwentyTwenty (IL) has experienced fluctuating rankings, with notable changes affecting its market position. In July 2024, TwentyTwenty (IL) held the 16th rank, but it dropped out of the top 20 in August, indicating a potential challenge in maintaining consistent sales momentum. By September, it re-entered the rankings at 21st and improved to 16th in October. This volatility contrasts with competitors like Nugz, which saw a significant rise from 30th in July to 14th in October, suggesting a strong upward trend in sales. Similarly, Local Cannabis Co. maintained a steady presence within the top 20, though it experienced a slight dip in rank from 12th in July to 15th in October. Meanwhile, Daybreak Cannabis and C4 / Carroll County Cannabis Co. also demonstrated competitive resilience, with Daybreak Cannabis starting at 11th and ending at 17th, and C4 showing a similar pattern of rank fluctuations. These dynamics highlight the competitive pressures TwentyTwenty (IL) faces in retaining and improving its market position amidst strong contenders.
Notable Products
In October 2024, the top-performing product for TwentyTwenty (IL) was Deep Fried Runtz (3.5g) in the Flower category, which climbed to the number one spot with sales reaching 7167 units. Coffee Creamer (3.5g), also in the Flower category, secured the second position, despite a slight drop from its previous top rank in September. Honey Bun (3.5g) made a notable entry in the rankings, landing at third place. Megatron (3.5g) improved its rank, moving up to fourth place from fifth in September. Meanwhile, Bluenana (3.5g) experienced a decline, dropping to the fifth position after previously holding the third spot in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
