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Jan-2025
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Overview
Market Insights Snapshot
In Illinois, TwentyTwenty (IL) has demonstrated a consistent upward trajectory in the Flower category, advancing from a rank of 27 in October 2024 to 24 by January 2025. This improvement is accompanied by a notable increase in sales, reflecting a strong market presence and growing consumer preference. Conversely, the Pre-Roll category in Illinois shows a more volatile performance, initially ranking at 26 in October, dropping out of the top 30 in November, and then climbing back to 23 by January. This fluctuation suggests a dynamic market where TwentyTwenty (IL) is actively competing to regain and maintain its standing.
In Missouri, TwentyTwenty (IL) maintains a solid position in the Flower category, consistently ranking within the top 20 throughout the observed period. This steady performance indicates a strong foothold in the Missouri market, with sales figures supporting their stable ranking. However, the brand faces challenges in the Pre-Roll category, where it did not make the top 30 in November and December, only returning to position 35 in January. This highlights a potential area for strategic improvement, as capturing a higher rank in Pre-Rolls could significantly enhance their overall market share in Missouri.
Competitive Landscape
In the Missouri flower category, TwentyTwenty (IL) has shown a steady performance with a slight upward trend in rank over the past few months. Starting at 19th place in October 2024, it briefly dropped out of the top 20 in November but regained its position by December and improved to 18th in January 2025. This upward movement indicates a positive reception in the market, although it still trails behind competitors like C4 / Carroll County Cannabis Co., which consistently ranked higher, moving from 17th to 16th place. Meanwhile, Nuthera Labs experienced a downward trend, dropping from 15th to 19th, suggesting potential opportunities for TwentyTwenty (IL) to capture more market share. Additionally, Packs Cannabis (MO) showed significant volatility, climbing from 25th to 16th, which highlights the competitive and dynamic nature of the market. TwentyTwenty (IL)'s consistent sales figures, despite the competitive landscape, suggest a solid customer base that could be leveraged for further growth.
Notable Products
In January 2025, Coffee Creamer (3.5g) maintained its position as the top-performing product for TwentyTwenty (IL), with impressive sales figures reaching 6780 units. Following closely, Deep Fried Runtz (3.5g) held the second spot, although its sales have decreased compared to previous months. Bluenana Shake (7g) consistently ranked third since its introduction in December 2024. Honey Bun (3.5g) moved up to fourth place, showing a notable improvement from its fifth position in December. Deep Fried Runtz Shake (7g) debuted in the rankings at fifth place in January, contributing to the brand's diverse offerings in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
