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Nov-2024
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Overview
Market Insights Snapshot
In the state of Illinois, TwentyTwenty (IL) demonstrated a consistent performance in the Flower category, maintaining its rank at 26th place for both October and November 2024 after a slight dip in September. This stability suggests a solid foothold in the market, despite a decrease in sales from August to October, followed by a recovery in November. Conversely, in the Pre-Roll category, the brand experienced a downward trend, slipping from 23rd place in August to 33rd in November, indicating challenges in maintaining market share. This decline is mirrored by a significant drop in sales over the same period, highlighting potential areas for strategic improvement.
In Missouri, TwentyTwenty (IL) showed a strong upward movement in the Flower category, reaching the 20th position by October and maintaining it in November. This upward trajectory in rankings reflects a positive reception and growing market presence in Missouri, with sales peaking in October. However, the Pre-Roll category tells a different story, as the brand did not make it into the top 30 in August and saw fluctuating rankings in the subsequent months, ending at 41st place in November. This inconsistency suggests a need for targeted efforts to boost their standing in the Pre-Roll segment within Missouri.
Competitive Landscape
In the Missouri flower category, TwentyTwenty (IL) has shown a notable improvement in its competitive positioning over recent months. After not ranking in the top 20 in August 2024, TwentyTwenty (IL) climbed to 23rd in September and reached the 20th position by October and November. This upward trend highlights a positive trajectory in sales performance, suggesting effective market strategies or product offerings. In contrast, Sublime experienced fluctuations, starting at 20th in August, dropping out of the top 50 in October, and recovering to 19th by November. Meanwhile, Rooted (MO) maintained a relatively stable presence, consistently ranking around the 17th to 19th positions, indicating steady sales. Atta and Packs Cannabis (MO) also showed resilience, with Packs Cannabis (MO) improving its rank from 26th in August to 21st in November. These dynamics suggest that while TwentyTwenty (IL) is gaining ground, it faces strong competition from brands like Rooted (MO) and Packs Cannabis (MO) that are also making strategic gains in the Missouri market.
Notable Products
In November 2024, Deep Fried Runtz (3.5g) maintained its top position among TwentyTwenty (IL) products, reflecting consistent popularity with sales of 5702 units. Coffee Creamer (3.5g) remained a strong contender, securing the second spot again, closely trailing the leader with sales figures of 5651 units. Marshmallow Cream (3.5g) made a notable entry into the rankings, debuting at third place. Megatron (3.5g) improved its standing from fifth in October to fourth in November, indicating a positive trend in consumer preference. Double Durban Kush (3.5g) also entered the top five for the first time, suggesting growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
