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Nov-2025
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Overview
Market Insights Snapshot
TwentyTwenty has shown notable performance variations across different categories and states. In the Illinois market, the brand has maintained a presence in the Flower category with a rank improvement from 34th in August 2025 to 26th in October 2025, before a slight drop to 28th in November. This indicates a strong but slightly fluctuating position in the market. However, in the Pre-Roll category, TwentyTwenty has not been able to secure a spot in the top 30, as evidenced by its ranking of 47th in November 2025. This suggests a potential area for growth and improvement in Illinois, particularly in the Pre-Roll segment.
In Missouri, TwentyTwenty has demonstrated a more consistent and strong presence, especially in the Flower category, where it has climbed to 13th in October 2025 and maintained a rank of 14th in November. This consistent performance highlights the brand's solid footing in Missouri's Flower market. Meanwhile, the Pre-Roll category has seen a significant improvement, with the brand moving from 43rd in August to 27th by November 2025, indicating a positive upward trend. Such movements suggest that TwentyTwenty is gaining traction in Missouri, particularly in the Pre-Roll segment, which could be a promising area for further expansion.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, TwentyTwenty has shown a promising upward trend in its rankings over the past few months. Starting from August 2025, TwentyTwenty was ranked 16th, maintaining this position in September, and then climbing to 13th in October before slightly dropping to 14th in November. This positive trajectory is supported by a notable increase in sales from August to October, peaking at over 1.1 million in October before a slight dip in November. Meanwhile, Proper Cannabis, a close competitor, experienced a downward trend in sales, which may have contributed to TwentyTwenty's improved ranking. Greenlight also showed a strong performance, moving from 20th to 15th place, indicating a competitive pressure on TwentyTwenty to maintain its position. Pinchy's and Rooted have maintained relatively stable rankings, with Rooted consistently outperforming TwentyTwenty in sales. These dynamics suggest that while TwentyTwenty is gaining momentum, it faces stiff competition from both established and emerging brands in the Missouri Flower market.
Notable Products
In November 2025, Bluenana (3.5g) maintained its position as the top-performing product for TwentyTwenty, with consistent sales figures, leading the rankings from October to November. Deep Fried Runtz (3.5g) held steady in second place, showing a slight decline in sales from the previous month. Hash Burger (3.5g) re-entered the rankings at third place after not being listed in October, with sales reaching 3294.0 units. Deep Fried Runtz Shake (7g) appeared in the rankings for the first time, securing fourth place. Coffee Creamer (3.5g) remained at fifth place, experiencing a minor drop in sales compared to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
