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Oct-2024
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Overview
Market Insights Snapshot
In the province of Ontario, the cannabis brand ufeelu has demonstrated consistent performance in the Oil category over the past few months. Although the brand experienced a slight dip from 9th to 10th place in August 2024, it rebounded to 8th place in September before settling back to 9th in October. This fluctuation suggests a competitive landscape in Ontario's Oil category, yet ufeelu's ability to remain within the top 10 indicates a strong market presence. The sales figures for October 2024 reflect a slight decrease compared to the previous months, hinting at potential market dynamics or seasonal trends impacting consumer preferences.
While ufeelu's performance in Ontario's Oil category is noteworthy, its absence from the top 30 rankings in other states and categories suggests areas for growth and expansion. This lack of presence could be seen as a missed opportunity, especially in states with burgeoning cannabis markets. The brand's consistent ranking in Ontario might provide a strategic blueprint for entering new markets or categories. Understanding the factors contributing to ufeelu's success in Ontario could be key to replicating this performance elsewhere, potentially leading to improved brand recognition and sales across different regions.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, ufeelu has demonstrated a relatively stable performance over the past few months, maintaining a rank within the top 10. In July 2024, ufeelu was ranked 9th, slightly dropping to 10th in August, then climbing back to 8th in September, before settling at 9th in October. This consistent ranking indicates a steady market presence, although it faces stiff competition from brands like Five Founders, which showed a notable upward trend, moving from 10th in July to 7th in October, and Axea, which maintained a close competition with ranks fluctuating between 8th and 10th. Meanwhile, Twd. experienced a decline from 7th to 11th, potentially opening opportunities for ufeelu to capture more market share. Despite the competitive pressure, ufeelu's sales figures have remained relatively stable, suggesting a loyal customer base. However, the brand could benefit from strategic marketing efforts to capitalize on the declining ranks of competitors like Twd. and the fluctuating performance of Divvy, which was not ranked in September.
Notable Products
In October 2024, the top-performing product for ufeelu was the CBN:CBD 3:1 Rest Drops (30ml) in the Oil category, which ascended to the number one rank with sales reaching 370 units. The CBD/CBG Calm Drops (30ml), also in the Oil category, slipped to the second position after consistently holding the top spot in previous months. CBN:CBD 3:1 Relief Drops (30ml) maintained its presence in the top three, albeit with a slight decline in sales compared to September. The CBD:CBG:CBC The Feel Stick (500mg CBD, 100mg CBD, 100mg CBC, 30g) remained steady in fourth place, showing little change in sales figures. Finally, the CBD:CBC:CBG 2:1:1 Focus Drops Oils (30ml) retained its fifth position, with sales remaining stable over the past two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
