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Aug-2025
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Overview
Market Insights Snapshot
ufeelu has demonstrated a consistent performance in the Ontario market, particularly in the Oil category, where it maintained a steady rank of 6th place from May through August 2025. This stability is noteworthy, especially considering the fluctuation in sales figures over the same period, with a slight dip in June followed by a recovery in the subsequent months. However, in the Vapor Pens category, ufeelu did not make it into the top 30 brands, indicating a potential area for growth or a need for strategic reassessment in product offerings within this category.
In Saskatchewan, ufeelu has shown impressive dominance in the Oil category, consistently holding the top position from May to August 2025. This indicates strong brand loyalty or product preference among consumers in this region. Additionally, the brand's performance in the Topical category is noteworthy, with an upward trajectory from 3rd place in May to securing the 1st position by August. This improvement suggests a growing acceptance and popularity of their topical products, possibly driven by increased consumer awareness or effective marketing strategies. The absence of rankings in other categories in Saskatchewan could signal either a focused strategy on these successful categories or a missed opportunity in diversifying their product reach.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, ufeelu consistently holds the 6th rank from May to August 2025, showcasing a stable position amidst fluctuating sales figures. Despite a dip in sales from May to June, ufeelu managed to recover slightly by August, indicating resilience in maintaining its market position. However, it faces stiff competition from brands like Glacial Gold and NightNight, which consistently rank higher at 5th and 4th positions respectively, with NightNight leading in sales by a significant margin. Meanwhile, Viola matches ufeelu's consistency in rank but trails slightly in sales, suggesting a competitive edge for ufeelu in terms of consumer preference or pricing strategy. The fluctuating rank of Axea, which dropped out of the top 10 in July, highlights the volatility in this market segment, emphasizing the importance for ufeelu to innovate and adapt to maintain its competitive standing.
Notable Products
In August 2025, the top-performing product for ufeelu was the CBN/CBD 3:1 Relief Drops (30ml) in the Oil category, maintaining its first-place ranking since May 2025 with a notable sales figure of 971.0. The CBD/CBG/CBC The Feel Stick (500mg CBD, 100mg CBG, 100mg CBC, 30g) in the Topical category held steady in second place, showing a consistent rise from fifth in May to second in July and August. The CBN/CBD 3:1 Rest Drops (30ml), also in the Oil category, remained in third place since June, demonstrating stable sales performance. The Lavender Acai Tea Live Resin Disposable (1g) in Vapor Pens entered the rankings at fourth place this month, indicating strong new sales. Meanwhile, the CBD/CBG 3:1 Calm Drops (30ml) in the Oil category dropped to fifth place, having fluctuated in rankings over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
