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Sep-2024
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Overview
Market Insights Snapshot
In the province of Ontario, ufeelu has shown a consistent upward trend in the Oil category over the past few months. Starting from a rank of 20 in June 2024, the brand improved its position to 13 in both July and August, and further climbed to 11 by September. This steady ascent indicates a growing acceptance and popularity of ufeelu's oil products among consumers in Ontario. Despite a slight dip in sales from July to September, the brand maintained a strong presence in the top 15, suggesting that their strategic initiatives might be effectively resonating with the market.
Across other states and provinces, ufeelu's performance has not been as prominent, as they did not make it into the top 30 brands in several key regions and categories. This absence could be viewed as a potential area for growth or concern, depending on the brand's strategic goals. In particular, the lack of presence in these rankings highlights a disparity in market penetration and consumer reach outside of Ontario. For stakeholders and market analysts, understanding the factors contributing to ufeelu's success in Ontario, as opposed to other regions, could provide valuable insights into the brand's overall market strategy and potential areas for expansion.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, ufeelu has shown a remarkable upward trajectory in brand ranking, moving from 20th place in June 2024 to 11th by September 2024. This ascent is indicative of a strategic push that has allowed ufeelu to outperform several competitors, despite its sales figures being notably lower than those of top contenders. For instance, Five Founders and Axea consistently maintained higher ranks, with Five Founders climbing from 12th to 8th place and Axea experiencing a slight dip from 7th to 9th. Meanwhile, Divvy and C Minor have shown less stability, with Divvy dropping to 13th in September and C Minor fluctuating around the 14th position. Ufeelu's ability to improve its rank amidst such competition suggests effective marketing strategies and potential consumer loyalty, making it a brand to watch in the coming months.
Notable Products
In September 2024, the top-performing product for ufeelu was the CBD/CBG Calm Drops (30ml) in the Oil category, maintaining its number one rank consistently since June. It achieved a notable sales figure of 477 units this month. The CBN:CBD 3:1 Rest Drops (30ml), also in the Oil category, held its steady second place with an increase in sales compared to August. The CBD:CBG:CBC The Feel Stick (500mg CBD, 100mg CBD, 100mg CBC, 30g) continued to rank third in the Topical category, although its sales slightly decreased from the previous month. Lastly, the CBD:CBC:CBG 2:1:1 Focus Drops Oils (30ml) remained in fourth place, mirroring its consistent ranking throughout the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
