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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
ufeelu’s category mix in July 2026 is anchored by Oil at 56.48% share with 26.15% year-over-year growth and 1.20% month-over-month growth, while Vapor Pens expanded to 22.35% share on 287.51% year-over-year and 36.98% month-over-month gains. Topical holds 17.91% share with a -5.39% year-over-year decline but a 25.71% month-over-month rebound, and Capsules sit at 3.25% share with 86.06% year-over-year and 21.70% month-over-month growth. Average price fell 2.35% year-over-year to $41.42 even as total brand sales grew 40.40% year-over-year, indicating volume-led growth. The pattern implies ufeelu is broadening from a single-category center of gravity toward a two-pronged portfolio where Vapor Pens is the incremental growth engine while Oil remains the revenue base.
ufeelu’s number 1 rank in Oil in Saskatchewan, combined with Oil’s 56.48% share and only 1.20% month-over-month growth, suggests headroom now lies in translating category leadership into cross-category penetration where Vapor Pens posted a 36.98% month-over-month surge. The -5.39% year-over-year in Topical alongside a 25.71% month-over-month lift signals a recovering niche that can be stabilized by pricing discipline, given the brand-wide 2.35% year-over-year price decrease and Oil’s $41.02 average price anchoring mix. The pattern implies near-term positioning should leverage Oil leadership to seed Vapor Pens where momentum is sharper, while selectively rebuilding Topical to avoid over-reliance on a single category as mix shifts accelerate.
Competitive Landscape
ufeelu sits at #5 in ON Oil in July 2026, up 1 rank from #6 year over year, and unchanged from #5 three months ago, marking a peak rank of #5 in July 2026; in contrast, Mod climbed from #2 to #1 with sales up 11.5% year over year while Redecan slipped from #1 to #2 alongside a 26.8% year-over-year sales decline, and MediPharm Labs held #3 with a 4.6% sales contraction as NightNight stayed at #4 with 12.4% growth; this mix of upward and downward competitor movements implies ufeelu’s steady #5 position is anchored more by turbulence above it than by its own upward velocity, signaling that further share gains will likely require outpacing rivals that are either accelerating or retrenching.
Notable Products
Hi Feel U Dream Live Resin Disposable (1g) delivered the headline movement with a +864.6% month-over-month surge to rank 9, while CBD/CBG/CBC 2:1:1 Focus Drops Oils (30ml) fell -13.2% to rank 6. Lavender Acai Tea Live Resin Disposable (1g) held rank 1 on +23.8% MoM as CBN/CBD 3:1 Relief Drops (30ml) advanced +14.7% at rank 2, and three Oil SKUs still occupied ranks 2, 4, and 5 despite two Oils declining by -2.7% and -29.2%. CBD/CBN/CBG 15:5:1 Rest Moments Capsules 15-Pack (225mg CBD, 75mg CBN, 15mg CBG) climbed +48.8% at rank 8 while CB/CBG/CBC 10:5:5 Focus Moments Capsules 15-Pack (150mg CBD, 75mg CBG, 75mg CBC) slipped -11.5% at rank 10, indicating capsules are bifurcating rather than rising in unison. The pattern implies a pivot toward inhalable discovery driving trial at the lower ranks while Oils maintain core volume at the top, pointing to a barbell mix that spreads risk across stable tinctures and opportunistic disposables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
