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Jan-2025
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Overview
Market Insights Snapshot
In the Ontario market, ufeelu has demonstrated a consistent performance in the Oil category. The brand maintained its position at rank 7 from November 2024 through January 2025, indicating a steady presence in the top tier. This stability is underscored by a gradual increase in sales, culminating in January 2025. Such consistency suggests that ufeelu has effectively captured a loyal customer base within this category, allowing it to maintain a strong foothold in the market. However, it is worth noting that ufeelu's performance in other categories within Ontario is not highlighted, which could imply a more focused strategy on Oil products.
In contrast, the Saskatchewan market tells a slightly different story for ufeelu. Here, the brand has shown significant upward momentum in the Oil category, climbing from rank 9 in October 2024 to an impressive rank 3 by January 2025. This rapid ascent is accompanied by a notable increase in sales, suggesting a successful expansion or marketing strategy in this region. The ability to break into the top 3 in Saskatchewan highlights ufeelu's potential for growth and adaptability in different markets. However, the absence of rankings in other categories might indicate areas for potential exploration or untapped market segments.
Competitive Landscape
In the competitive landscape of the Oil category in Ontario, ufeelu has demonstrated a consistent performance, maintaining its rank at 7th place from November 2024 through January 2025. This stability in ranking suggests a solid market presence, despite facing stiff competition. Notably, Viola showed an upward trend, climbing from 6th to 5th place in January 2025, which might indicate a potential threat to ufeelu if this trend continues. Meanwhile, Glacial Gold experienced a slight dip, moving from 5th to 6th place, possibly providing ufeelu an opportunity to capitalize on any weaknesses. Axea and Divvy have shown fluctuating ranks, with Divvy entering the top 10 in December 2024, which could indicate emerging competition. Overall, ufeelu's steady sales growth, reflected in its consistent rank, positions it well against competitors, but it must remain vigilant to maintain its market share amidst the dynamic shifts in the rankings of other brands.
Notable Products
In January 2025, the top-performing product for ufeelu was CBN:CBD 3:1 Relief Drops (900mg CBD, 300mg CBN, 30ml) in the Oil category, reclaiming the number one rank from its fourth-place position in November and December 2024, with a notable sales figure of 637 units. The CBN/CBD 3:1 Rest Drops (900mg CBD, 300mg CBN, 30ml) maintained its second-place standing for the third consecutive month, showing consistent performance. The CBD:CBC:CBG 2:1:1 Focus Drops Oils (600mg CBD, 300mg CBC, 300mg CBG, 30ml) dropped to third place, continuing its downward trend from a second-place rank in the previous months. CBD/CBG 3:1 Calm Drops (30ml), which led in November and December, fell to fourth place, indicating a significant decrease in sales. Lastly, the CBD/CBG/CBN 2:1:1 Dream Drops (20mg CBD, 10mg CBG, 10mg CBN, 30ml) held steady at fifth place, showing slight improvement in sales from December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
