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Nov-2024
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Overview
Market Insights Snapshot
ufeelu has shown a consistent presence in the Oil category across multiple provinces, with varying degrees of success. In Ontario, the brand maintained a steady position within the top ten throughout the observed months, with its rank fluctuating slightly between 9th and 10th place. Despite a dip in sales from October to November, ufeelu managed to hold onto its top ten position, which indicates a stable market presence even amidst sales fluctuations. However, the sales decline in November could suggest increased competition or changing consumer preferences, which might be areas to watch for future performance trends.
In Saskatchewan, ufeelu demonstrated notable upward movement in the Oil category rankings, advancing from 9th place in August to 6th place by November. This rise in rank, coupled with increased sales, indicates a strengthening market position in the province. Interestingly, ufeelu was not ranked in the top 30 in September, which could be seen as a setback; however, the brand's recovery and eventual climb in the following months highlight its resilience and potential for growth in the Saskatchewan market. This pattern of bouncing back and improving its standing suggests that ufeelu may have implemented effective strategies to regain consumer interest or overcome market challenges.
Competitive Landscape
In the Ontario oil category, ufeelu has experienced a relatively stable ranking trajectory, maintaining its position within the top 10 brands from August to November 2024, albeit with a slight dip from 9th to 10th place in November. This stability is noteworthy given the fluctuating performances of its competitors. For instance, Five Founders has shown a significant improvement, climbing from 9th in August to 7th by November, which may indicate a growing market presence and could be a potential threat to ufeelu's market share. Meanwhile, Twd. has seen a decline from 7th to 12th place, suggesting a potential opportunity for ufeelu to capitalize on Twd.'s waning influence. Despite these shifts, ufeelu's sales have decreased over the months, which could be a concern if the trend continues, especially as competitors like Axea and Divvy maintain relatively stable rankings and sales figures. This competitive landscape underscores the importance for ufeelu to innovate and strategize effectively to enhance its market position and sales performance in Ontario.
Notable Products
In November 2024, the top-performing product from ufeelu was CBD/CBG Calm Drops (30ml) in the Oil category, reclaiming the number one spot after a dip in October. It achieved sales of 565 units, demonstrating a significant recovery. The CBN:CBD 3:1 Relief Drops (30ml) maintained a strong presence, holding steady at the second position, although its sales figures slightly declined compared to the previous month. Meanwhile, the CBN:CBD 3:1 Rest Drops (30ml) retained its third position, continuing its consistent performance since September. The rankings for CBD:CBC:CBG 2:1:1 Focus Drops Oils (30ml) and CBD:CBG:CBC The Feel Stick (500mg CBD, 100mg CBD, 100mg CBC, 30g) remained unchanged at fourth and fifth places, respectively, indicating stable demand in their categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
