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Mar-2025
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Overview
Market Insights Snapshot
In the Ontario market, ufeelu has maintained a consistent position in the Oil category, holding steady at the 7th rank from December 2024 through March 2025. Despite this stable ranking, there is a notable downward trend in sales figures, with a decrease from $74,032 in December to $55,537 by March. This consistency in ranking amidst declining sales suggests that while ufeelu remains a preferred choice, the overall market dynamics or consumer preferences might be shifting, affecting sales volume.
Contrastingly, in Saskatchewan, ufeelu has shown more dynamic movement within the Oil category. The brand improved its position from 6th in December 2024 to 3rd in January 2025, before experiencing slight fluctuations, settling at 4th by March 2025. This indicates a strong competitive presence in the region, with sales figures reflecting a similar pattern of fluctuation. The ability to climb into the top three in January is a positive indicator of ufeelu's potential to capture market share, even as it navigates the competitive landscape in Saskatchewan.
Competitive Landscape
In the competitive landscape of the Oil category in Ontario, ufeelu has maintained a consistent rank of 7th place from December 2024 through March 2025. Despite this stability, ufeelu faces stiff competition from brands like Viola and Glacial Gold, which have consistently ranked higher, occupying the 5th and 6th positions interchangeably. Notably, Viola saw a decline in sales from December 2024 to March 2025, which could indicate a potential opportunity for ufeelu to capture more market share if they can leverage this trend. Meanwhile, LoFi Cannabis is showing upward momentum, climbing from 18th to 11th place over the same period, suggesting increasing competition from below. For ufeelu, maintaining its current rank amidst these shifts highlights the need for strategic marketing efforts to enhance brand visibility and sales growth in a dynamic market environment.
Notable Products
In March 2025, the top-performing product from ufeelu was the CBN:CBD 3:1 Relief Drops (900mg CBD, 300mg CBN, 30ml) in the Oil category, maintaining its first-place ranking with sales of 581 units. Following closely in second place were the CBN/CBD 3:1 Rest Drops (900mg CBD, 300mg CBN, 30ml), which improved from their third-place position in February. The CBD:CBC:CBG 2:1:1 Focus Drops Oils (600mg CBD, 300mg CBC, 300mg CBG, 30ml) ranked third, having consistently dropped from their initial second-place in December 2024. The CBD/CBG 3:1 Calm Drops (30ml) secured the fourth position, experiencing a steady decline from the top spot in December 2024. Finally, the CBD:CBG:CBC The Feel Stick (500mg CBD, 100mg CBG, 100mg CBC, 30g) remained consistently in fifth place throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
