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Oct-2024
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Overview
Market Insights Snapshot
In the state of California, UP! has demonstrated a notable upward trajectory in the Concentrates category. Starting at the 28th position in July 2024, the brand has climbed to the 14th spot by October, reflecting a strong performance and increased consumer interest. This positive movement is mirrored by a significant increase in sales from July to October, indicating a successful strategy in this category. Conversely, UP!'s performance in the Edibles category has been less impressive, with rankings hovering outside the top 30 for most months, except for a slight improvement in October. This suggests that while UP! is gaining ground in some areas, there is room for growth in others.
In contrast, UP!'s presence in the Flower category in California has seen a decline, with the brand dropping from the 64th position in July to 92nd by October. This downward trend is accompanied by a decrease in sales, suggesting potential challenges in maintaining market share or consumer interest in this category. The Vapor Pens category, however, shows stability, as UP! has consistently maintained its 25th position from August to October, despite fluctuations in sales figures. This consistency might indicate a loyal customer base or effective brand positioning, which could be leveraged for future growth. Overall, UP!'s performance across different categories highlights both opportunities and challenges, with certain areas showing promise while others require strategic attention.
Competitive Landscape
In the competitive landscape of vapor pens in California, UP! has maintained a consistent rank at 25th place from August to October 2024, showing a stable presence in the market. Despite this consistency, UP! faces significant competition from brands like Alien Labs and Papa's Herb, which have fluctuated between ranks 19 and 24, indicating a dynamic market positioning. Notably, Kingpen has shown a strong upward trend, improving its rank from 38th in July to 26th in October, with sales nearly doubling over this period. This upward trajectory of Kingpen, coupled with the fluctuating ranks of Alien Labs and Papa's Herb, suggests a competitive pressure on UP! to innovate and capture more market share to improve its standing. Meanwhile, Sluggers has also shown improvement, moving from 33rd to 27th, indicating a competitive push from lower-ranked brands. Overall, UP!'s stable rank amidst these shifts highlights the need for strategic marketing efforts to enhance its competitive edge in the California vapor pen market.
Notable Products
In October 2024, the top-performing product from UP! was the Mango Kush Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from the previous month with a notable sales figure of 13,751 units. Banana Cookies Live Resin Cartridge (1g) moved up to the second position, improving from third place in September. Skywalker OG Live Resin Cartridge (1g) also improved its rank, securing the third spot, up from fifth in the previous month. Blue Dream Live Resin Cartridge (1g) saw a drop in performance, falling to fourth place from second in September. New to the rankings, the Sour Apple Live Resin Cartridge (1g) entered at fifth place, indicating a strong debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
