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Nov-2024
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Overview
Market Insights Snapshot
In the state of California, UP! has shown varied performance across different cannabis categories. Notably, in the Concentrates category, UP! improved its ranking from 32 in August to 16 in October, before slightly dropping to 21 in November. This upward trend in the Concentrates category, despite the minor setback in November, suggests a growing consumer interest in UP!'s offerings. Conversely, the brand's performance in the Edible category has been less impressive, with rankings hovering around the mid-40s and no significant improvement over the months. The Flower category presents a more concerning picture, as UP! failed to make it into the top 30 rankings by November, indicating a potential area for strategic reassessment.
UP!'s presence in the Vapor Pens category in California has been relatively stable, maintaining a consistent ranking around the mid-20s, although there was a slight decline to 28 in November. This consistency, despite the recent dip, could be a foundation for future growth if the brand can capitalize on its existing consumer base. The Pre-Roll category showed some fluctuation, with rankings dropping as low as 91 in September but recovering slightly to 82 by November. Such movements highlight the competitive nature of this segment and suggest that UP! needs to refine its strategy to gain a stronger foothold. Overall, while UP! has made notable strides in certain categories, there are areas where the brand's performance could be bolstered to enhance its market position further.
Competitive Landscape
In the competitive landscape of vapor pens in California, UP! has experienced notable fluctuations in its market position over recent months. While UP! maintained a steady rank of 25th in September and October 2024, it saw a decline to 28th in November. This drop in rank coincides with a decrease in sales from October to November, suggesting increased competition in the market. Notably, Tempo has shown a significant upward trajectory, improving its rank from 45th in August to 30th in November, indicating a strong growth in sales. Meanwhile, Sauce Essentials experienced a sharp decline in rank from 18th to 29th between October and November, which may have temporarily benefited UP! in October. The competitive dynamics suggest that while UP! remains a key player, it faces challenges from both rising and established brands in the California vapor pen market.
Notable Products
In November 2024, UP!'s top-performing product was the Mango Kush Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months despite a drop to 5928 in sales. The Skywalker OG Live Resin Cartridge (1g) climbed to the second position, showing a consistent upward trend from fifth place in August and September to third in October. New entries in the rankings include the Watermelon Z Live Resin Cartridge (1g) and Pink Acai Distillate Cartridge (1g), securing the third and fourth positions, respectively. The Classic- Tropical Trainwreck Distillate Cartridge (1g) rounded out the top five, indicating a strong preference for a variety of distillate and live resin products in UP!'s lineup. These shifts suggest a dynamic market with changing consumer preferences, particularly towards new product entries in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
