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Sep-2024
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Overview
Market Insights Snapshot
Vacay's performance across various categories and regions has shown noticeable trends over the recent months. In the Alberta market, Vacay maintained its position in the Beverage category, holding steady at rank 13 in June and July, before slipping slightly to 15 by September. This consistency in Alberta's Beverage category contrasts with the brand's absence from the top 30 in the Edible category after June, suggesting a need for strategic adjustments or increased competition in that segment. Meanwhile, in British Columbia, Vacay's presence in the Edible category was stable, remaining at rank 16 from July through September, although there was a notable decline in sales figures during this period.
In the Ontario market, Vacay's Beverage category performance saw a slight decline, moving from rank 12 in June to 15 in September, indicating potential challenges in maintaining its foothold amidst competitive pressures. Despite this, the Edible category in Ontario showed remarkable consistency, with Vacay maintaining its rank within the top 25 throughout the observed months, even though it dropped to 25 in September. Interestingly, in British Columbia's Vapor Pens category, Vacay did not manage to break into the top 30 by September, a shift from its earlier rank of 43 in July, which might indicate a strategic area for growth or reconsideration. These insights highlight Vacay's varied performance across regions and categories, pointing to areas of strength and potential opportunities for growth or reevaluation.
Competitive Landscape
In the Ontario cannabis beverage market, Vacay experienced notable fluctuations in its rank over the summer of 2024, which could impact its sales trajectory. Starting at 12th place in June, Vacay climbed to 11th in July, but then slipped to 13th in August and further down to 15th by September. This decline in rank coincided with a decrease in sales from August to September. In comparison, Green Monke maintained a relatively stable position, ranking 9th in June and only dropping to 12th by September, consistently outperforming Vacay in sales. Meanwhile, Keef Cola saw a slight improvement in rank from 19th to 16th over the same period, although its sales were generally lower than Vacay's. TeaPot and Señorita also showed varying rank positions, with TeaPot improving slightly from 16th in July to 14th in September, while Señorita remained mostly stable. This competitive landscape suggests that while Vacay has a strong presence, it faces pressure from brands like Green Monke and Keef Cola, which could influence its market strategy moving forward.
Notable Products
In September 2024, the top-performing product for Vacay was the Peanut Butter Chocolate Cup (10mg) in the Edible category, maintaining its position as the leading product for four consecutive months with sales of 7,997 units. The CBD:THC:CBG 3:1:1 Strawberry Pineapple Fizz Soda (7.5mg CBD, 2.5mg THC, 355ml) ranked second, consistently holding this position since July after climbing from third in June. The CBD/THC 1:1 Island Punch Soda (10mg CBD, 10mg THC, 355ml) ranked third, showing a slight decline from its second-place position in August. Sparkling Pink Lemonade (10mg THC, 355ml) remained stable in the fourth position throughout the observed months. Meanwhile, the Pecan Cluster Chocolate Caramel (10mg) stayed in fifth place, with its sales figures showing a significant decrease over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
