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Oct-2024
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Overview
Market Insights Snapshot
Vacay's performance across different categories and regions has shown varied trends over the past few months. In the Alberta market, Vacay's presence in the Beverage category has seen a gradual decline in ranking, moving from 13th position in July 2024 to 16th by October 2024. This downward trend is mirrored by a consistent decrease in sales figures over the same period. In contrast, the Ontario market shows a slightly more stable performance in the Beverage category, with Vacay maintaining a rank within the top 15 brands, although sales have experienced some fluctuations.
In British Columbia, Vacay's performance in the Edible category has remained steady, holding the 16th rank consistently from July to October 2024. However, the brand's presence in the Vapor Pens category has not been strong enough to break into the top 30 rankings in October, indicating a potential area for improvement. Meanwhile, in the Ontario Edible category, Vacay has shown some positive movement, climbing from 25th to 22nd position by October, suggesting a growing consumer interest or effective market strategies in this category. These insights offer a glimpse into Vacay's market dynamics, with both challenges and opportunities evident across different regions and product lines.
Competitive Landscape
In the Ontario beverage category, Vacay has experienced notable fluctuations in its ranking and sales over the past few months. Starting in July 2024, Vacay was ranked 11th, but it saw a decline to 15th by September and maintained this position in October. This downward trend in rank coincides with a decrease in sales, from a peak in August to lower figures in October. In contrast, Green Monke, which held a similar position in July, managed to maintain a slightly better rank at 12th in October, with a rebound in sales. Meanwhile, RIFF also experienced a drop in rank from 9th to 13th but had a less steep decline in sales compared to Vacay. Keef Cola remained stable at 16th, indicating consistent performance despite lower sales figures than Vacay. These dynamics suggest that while Vacay is facing challenges in maintaining its market position, competitors like Green Monke are capitalizing on opportunities to stabilize or improve their standings.
Notable Products
In October 2024, the top-performing product for Vacay was Peanut Butter Chocolate Cup (10mg) in the Edible category, maintaining its number one rank with sales reaching 9,480 units. The CBD:THC:CBG 3:1:1 Strawberry Pineapple Fizz Soda (7.5mg CBD, 2.5mg THC, 355ml) in the Beverage category held the second position, showing consistent performance over the months. The CBD/THC 1:1 Island Punch Soda (10mg CBD, 10mg THC, 355ml) remained steady in third place, despite a slight decline in sales. Sparkling Pink Lemonade (10mg THC, 355ml) continued to occupy the fourth rank, with a noticeable decrease in sales since July. The Pecan Cluster Chocolate Caramel (10mg) stayed in fifth place, experiencing a significant drop in sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
