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Jan-2025
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Overview
Market Insights Snapshot
In the beverage category, Vacay has shown varied performance across different provinces. In Alberta, the brand experienced a slight decline, moving from 15th in October 2024 to 17th in November 2024, and then dropping out of the top 30 by December 2024. This suggests a need to reassess their market strategy in this region. Conversely, in Ontario, Vacay maintained a relatively stable presence, fluctuating between the 13th and 16th positions over the same period, with a notable dip in sales in January 2025. The fluctuation in rankings and sales indicates that while Vacay has a foothold in Ontario, there may be external factors influencing consumer demand.
In the edibles category, Vacay's performance in British Columbia has been more consistent, improving from 18th in October 2024 to 16th by December 2024, and maintaining that rank into January 2025. This steady climb suggests a positive reception in the market, although the January sales figures indicate a need for vigilance in maintaining momentum. Meanwhile, in Alberta, Vacay entered the top 30 in December 2024, starting at 27th and improving slightly to 24th by January 2025, showing potential for growth in this category. Ontario's edible market also saw Vacay holding steady at around the 21st to 22nd position, indicating a stable but competitive landscape for the brand in this province.
Competitive Landscape
In the Ontario beverage category, Vacay has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting in October 2024, Vacay held the 13th position, but by January 2025, it had slipped to 16th. This decline in rank is mirrored by a decrease in sales, with January's figures significantly lower than those in October. In contrast, RIFF maintained a more stable position, consistently ranking 14th until a slight improvement to 13th in January, indicating a steadier sales performance compared to Vacay. Meanwhile, Astro Lab emerged in December 2024, quickly climbing to 14th by January 2025, suggesting a potential new competitor for Vacay. Additionally, Dulces showed a positive trajectory, improving from 22nd in October to 19th by January, which could pose further challenges for Vacay if this trend continues. Overall, Vacay's recent performance highlights the competitive pressures in the Ontario beverage market, emphasizing the need for strategic adjustments to regain its footing.
Notable Products
In January 2025, Vacay's top-performing product was the Peanut Butter Chocolate Cup (10mg) in the Edible category, maintaining its first-place rank consistently since October 2024, despite a sales figure of 7,592 units. The CBD:THC:CBG 3:1:1 Strawberry Pineapple Fizz Soda (7.5mg CBD, 2.5mg THC, 355ml) secured the second position, recovering from a third-place dip in December 2024. Pecan Cluster Chocolate Caramel (10mg) showed an impressive rise to third place from its previous fourth position in the Edible category. The CBD/THC 1:1 Island Punch Soda (10mg CBD, 10mg THC, 355ml) dropped to fourth place after being second in December 2024. Sparkling Pink Lemonade (10mg THC, 355ml) remained stable in fifth place, although its sales figures continued to decline.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
