Nov-2024
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Overview
Market Insights Snapshot
In the Canadian market, Vacay has exhibited varying performance across different provinces and product categories. In Alberta, Vacay's presence in the Beverage category has been consistent, maintaining a ranking within the top 20 over the past few months, specifically holding steady at 15th place in November 2024. However, there is a noticeable decline in sales figures from August to November, which could indicate a seasonal trend or increased competition. Meanwhile, in British Columbia, Vacay's Edible category has shown a positive trajectory, climbing from 16th to 14th position by November, suggesting an increasing consumer preference or effective marketing strategies in this category. Conversely, their performance in Vapor Pens in the same province saw them drop out of the top 30 in October, only to reappear at 58th in November, highlighting potential challenges in maintaining a foothold in this competitive category.
In Ontario, Vacay's performance in the Beverage category has seen a slight decline in ranking from 13th in August to 15th in November 2024, accompanied by a decrease in sales, which might be attributed to market saturation or changing consumer preferences. Despite this, Vacay's Edible category in Ontario has remained stable, holding the 22nd position for two consecutive months, with steady sales figures that indicate a loyal customer base or effective product offerings. These insights reflect Vacay's varied performance across categories and provinces, suggesting that while some areas show promise and growth, others may require strategic adjustments to regain or strengthen market position.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Vacay has experienced fluctuations in its market position, which could impact its sales strategy. From August to November 2024, Vacay's rank shifted from 13th to 15th, indicating a slight decline in its competitive standing. Notably, RIFF maintained a more stable presence, consistently ranking between 11th and 13th, and Green Monke showed a significant drop from 10th to 17th by November. Meanwhile, Keef Cola improved its rank from 16th to 14th, suggesting a potential rise in consumer preference. Vacay's sales figures also reflect a downward trend, contrasting with the more stable or improving sales of some competitors, which could suggest a need for strategic adjustments to regain market share and consumer interest.
Notable Products
In November 2024, Vacay's top-performing product was the Peanut Butter Chocolate Cup (10mg) in the Edible category, maintaining its number one rank for the fourth consecutive month with sales of 9,337 units. The CBD:THC:CBG 3:1:1 Strawberry Pineapple Fizz Soda (7.5mg CBD, 2.5mg THC, 355ml) held steady at the second position, mirroring its performance from October. The CBD/THC 1:1 Island Punch Soda (10mg CBD, 10mg THC, 355ml) also remained consistent at third place, despite a decline in sales figures. Notably, the Pecan Cluster Chocolate Caramel (10mg) improved its rank to fourth, up from fifth, showing a significant increase in sales. Meanwhile, the Sparkling Pink Lemonade (10mg THC, 355ml) dropped to fifth place, continuing a downward trend in both rank and sales from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.