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Oct-2024
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Overview
Market Insights Snapshot
Vapen's performance across various states and categories shows a mixed yet intriguing trend. In Arizona, Vapen's presence in the Vapor Pens category has seen a gradual improvement in rankings, moving from 56th place in July 2024 to 51st in October 2024. Despite this upward trend, the brand's sales figures have fluctuated, with a noticeable dip in September followed by a recovery in October. This indicates a potential volatility in consumer demand or market competition that Vapen might need to address to maintain its upward trajectory in Arizona.
In Ohio, Vapen's performance has been diverse across categories. The brand held a steady 6th place in the Beverage category for July and August, but did not make it into the top 30 in subsequent months, which could be a concern for their market presence in this segment. On the other hand, the Concentrates category showed strong performance, with Vapen achieving a peak ranking of 5th in September before slightly dropping to 9th in October. While the Edible category rankings are missing for September and October, the initial decline from 17th to 29th in August suggests challenges in maintaining a competitive edge. The Vapor Pens category in Ohio also saw a decline from 9th to 19th place by October, reflecting a need for strategic adjustments to regain market share.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Vapen has experienced notable fluctuations in its market position from July to October 2024. Initially ranked 9th in July, Vapen's rank declined to 19th by October, indicating a downward trend in its competitive standing. This decline in rank is paralleled by a decrease in sales, which saw a significant drop from August to October. In contrast, Timeless showed a more stable performance, maintaining a consistent rank around the 18th position, while Eden's Trees made an impressive leap from 23rd in July to 17th in October, suggesting a positive growth trajectory. Meanwhile, Buckeye Relief and Ohio Processing Plant both struggled to maintain a top 20 presence, with Buckeye Relief dropping out of the top 20 by October. These dynamics highlight the competitive pressures Vapen faces in maintaining its market share in Ohio's vapor pen category.
Notable Products
In October 2024, the top-performing product for Vapen was the Ghost OG Distillate Cartridge (0.5g) in the Vapor Pens category, securing the first rank with sales of 3962 units. The OG Kush Distillate Cartridge (0.5g) climbed to the second position from fifth in September, indicating a significant increase in its popularity and sales performance. The Apple Cider Distillate Cartridge (0.5g) debuted at the third position, showing strong initial sales. Snozzberry Distillate Cartridge (0.5g) maintained a steady presence, ranking fourth. The Fruit Punch Liquid Diamonds Distillate Cartridge (1g) fell to the fifth position from its previous top spot in August, suggesting a decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
