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Sep-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Vapen's performance in the Vapor Pens category has been on a downward trajectory over the past few months. Starting at rank 40 in June 2024, the brand fell to rank 58 by September 2024. This decline in ranking is mirrored by a decrease in sales, which dropped from $64,825 in June to just $18,596 by September. The consistent drop in rankings and sales indicates potential challenges in maintaining market share within Arizona's competitive vapor pen category.
On the other hand, Vapen's presence in Ohio showcases a mixed bag of performance across different categories. In the Beverage category, Vapen maintained a steady 6th rank through July and August 2024, although it did not appear in the top 30 in June and September, suggesting some volatility. Notably, in the Concentrates category, Vapen improved its position from 6th in June to 5th in September, with a notable sales peak in August. However, in the Edible category, Vapen's rank dropped out of the top 30 by September, having been as high as 16th in June, indicating potential areas for improvement. Meanwhile, Vapor Pens in Ohio remained consistently ranked at 14th in both August and September, reflecting stability in that category.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Vapen has demonstrated a dynamic performance over the months from June to September 2024. Vapen's rank fluctuated, peaking at 9th in July before settling back to 14th in September, indicating a competitive pressure that affects its market positioning. Notably, Main Street Health consistently outperformed Vapen, maintaining a higher rank throughout the period, which could be attributed to its stronger sales momentum. Meanwhile, Firelands Scientific experienced a decline from 6th to 13th, suggesting potential vulnerabilities that Vapen could capitalize on. Additionally, Pacific Gold Cannabis Co. and Neighborgoods showed varying ranks, with Neighborgoods improving its position, possibly posing a future threat to Vapen's market share. These insights underscore the importance for Vapen to strategize effectively to enhance its competitive edge in Ohio's vapor pen market.
Notable Products
In September 2024, the top-performing product from Vapen was Purple Nerdz Distillate Disposable (0.5g), leading the sales rankings. Mellow Melons Distillate Cartridge (1g) maintained its strong position at second, with notable sales reaching 2619 units. Orange Creamsicle Distillate Disposable (0.5g) secured the third spot, while Appalachian Apple Distillate Disposable (0.5g) followed closely in fourth. Fruit Punch Liquid Diamonds Distillate Cartridge (1g) experienced a drop to fifth place from its previous top rank in August. This reflects a competitive shift in the Vapor Pens category, with Purple Nerdz Distillate Disposable emerging as a new leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
