.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the dynamic cannabis market, Vapen's performance across various categories and states has shown both promise and challenges. In Arizona, Vapen's presence in the Vapor Pens category has struggled to break into the top 30 rankings over the past months, indicating a competitive market environment. Despite this, the brand demonstrated a positive sales trajectory from September to October, suggesting potential for growth if it can overcome the ranking barrier. Meanwhile, in Ohio, Vapen's Vapor Pens have maintained a top 20 position, albeit with a slight decline from 14th to 20th place from August to November. This indicates a need for strategic adjustments to regain momentum in a market where they hold significant sales volume.
Vapen's performance in Ohio's Concentrates category has been relatively stable, with a consistent top 10 ranking despite a downward trend in sales from August to November. This stability in ranking amidst declining sales suggests that while the market is contracting, Vapen is managing to maintain its competitive edge. Additionally, Vapen's initial strong showing in the Beverage category with a 6th place rank in August highlights an area of potential growth, although subsequent rankings are missing, indicating a possible drop from the top 30. This absence in the rankings could be a signal of either increased competition or a shift in consumer preferences, both of which require attention for future strategy development.
Competitive Landscape
In the Ohio vapor pens market, Vapen has experienced a notable decline in its competitive standing over the past few months, dropping from 14th place in August 2024 to 20th by November 2024. This downward trend in rank is mirrored by a significant decrease in sales, suggesting a potential loss of market share. In contrast, competitors such as Verano and Ohio Processing Plant have shown upward momentum, with Verano climbing from 33rd to 18th and Ohio Processing Plant moving from 28th to 19th in the same period. This indicates a shift in consumer preference or competitive strategies that may be impacting Vapen's performance. Additionally, Seed & Strain Cannabis Co. and The Botanist have fluctuated in rank, with Seed & Strain Cannabis Co. re-entering the top 20 in November, highlighting a dynamic competitive landscape. For Vapen, these changes underscore the need for strategic adjustments to regain its competitive edge in Ohio's vapor pens category.
Notable Products
In November 2024, Vapen's top-performing product was the OG Kush Distillate Cartridge (0.5g) in the Vapor Pens category, which climbed to the number one rank with sales reaching 3636. The Cranberry Kush Distillate Cartridge (1g) made a notable entry directly at the second position, showcasing strong market reception. The Snozzberry Distillate Cartridge (0.5g) maintained its third-place position from the previous month, indicating consistent demand. Fruit Punch Liquid Diamonds Distillate Cartridge (1g) improved its standing from fifth in October to fourth in November, suggesting a positive trend in consumer preference. Lastly, the Peach Rings Distillate Cartridge (1g) debuted at fifth place, marking a successful market introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
