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Jan-2025
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Overview
Market Insights Snapshot
Vapen's performance in the Arizona market has shown some volatility, particularly in the Vapor Pens category. Notably, the brand was not ranked within the top 30 brands in this category from October 2024 to January 2025, indicating a challenging market presence in Arizona. Despite this, Vapen's sales figures for Vapor Pens in October 2024 were substantial, suggesting that while they may not be leading the market, there is a consistent demand for their products. This lack of top 30 ranking could be seen as a signal for Vapen to reassess its strategies in Arizona to improve its market position.
In contrast, Vapen has maintained a stronger foothold in the Ohio market, particularly in the Concentrates and Vapor Pens categories. The brand consistently ranked within the top 20 for Vapor Pens, showing a steady presence in this segment. The ranking improved slightly from 20th in November 2024 to 19th in December 2024, although it slipped to 24th by January 2025. This movement suggests a competitive landscape in Ohio, where Vapen has managed to hold its ground but faces challenges in maintaining higher rankings. The absence of a ranking in the Concentrates category after November 2024 highlights an area where the brand may need to focus efforts to regain visibility.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Vapen has experienced notable fluctuations in its ranking and sales over the past few months. As of January 2025, Vapen's rank slipped to 24th, indicating a decline from its 19th position in December 2024. This downward trend in rank is accompanied by a decrease in sales, from $267,705 in December 2024 to $187,188 in January 2025. In contrast, The Botanist maintained a stable rank at 22nd in January 2025, with sales showing a consistent upward trend, reaching $217,208. Meanwhile, Lighthouse Sciences and Ohio Processing Plant have shown varying ranks, with Lighthouse Sciences peaking at 21st in November 2024 and Ohio Processing Plant maintaining a steady presence around the mid-20s. The entry of King City Gardens in January 2025 at 23rd further intensifies the competition. These dynamics suggest that Vapen faces increasing competitive pressure, necessitating strategic adjustments to regain its market position in Ohio's vapor pen category.
Notable Products
In January 2025, the top-performing product for Vapen was the Snozzberry Distillate Cartridge (0.5g) in the Vapor Pens category, securing the number one rank with sales of 3148 units. The Mellow Melons Distillate Cartridge (1g) saw a notable rise, moving up to second place from fourth in December. Peach Rings Distillate Cartridge (1g) maintained a strong presence by climbing to the third rank, showing consistent demand. Fruit Punch Liquid Diamonds Distillate Cartridge (1g) dropped to fourth place, experiencing a significant decrease in sales. OG Kush Distillate Cartridge (0.5g), previously the top performer, fell to fifth place, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
