.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Vapen's performance across various categories and states shows a mix of promising trends and areas for improvement. In Arizona, Vapen's presence in the Vapor Pens category has experienced a decline, with rankings slipping from 35th in May and June 2024 to 52nd in July 2024, eventually dropping out of the top 30 by August 2024. This downward trend is coupled with a significant decrease in sales, reflecting the need for strategic adjustments in this market. Conversely, in Ohio, Vapen's performance in the Concentrates category remains relatively stable, maintaining a position within the top 12 brands over the summer months, despite a minor dip in July. This steadiness in Ohio's Concentrates category could be a positive indicator of the brand's strong market presence and customer loyalty in that segment.
In Ohio's Beverage category, Vapen has made a notable entry, securing the 6th position in August 2024, which highlights a potential growth area for the brand. However, the Edible category in Ohio presents a contrasting scenario, where Vapen's ranking has dropped significantly from 13th in May to 41st by August 2024, indicating a need for reevaluation of their offerings or marketing strategies in this segment. Meanwhile, the Vapor Pens category in Ohio shows a positive trajectory, with Vapen improving its rank from 13th in June to 11th in August 2024, accompanied by a substantial increase in sales. These mixed results across different categories and states suggest that while Vapen has strong footholds in certain areas, there are opportunities for refinement and growth in others.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Vapen has shown consistent performance, maintaining a steady rank between 11th and 13th place from May to August 2024. This stability is notable given the dynamic shifts observed among its competitors. For instance, Pacific Gold Cannabis Co. experienced a significant rise, jumping from 21st in May to 12th in August, indicating a rapid increase in market presence. Similarly, UB GOOD improved its rank from 19th to 13th over the same period, suggesting growing consumer preference. Meanwhile, Butterfly Effect - Grow Ohio maintained a strong position within the top 10, though it slipped slightly from 7th to 9th place by August. The Essence also demonstrated a notable climb, moving from 20th in May to 10th in August, reflecting a significant boost in sales. These shifts highlight the competitive pressures Vapen faces, yet its ability to hold a steady rank suggests a loyal customer base and effective market strategies amidst a rapidly evolving market.
Notable Products
In August 2024, the top-performing product for Vapen was Appalachian Apple Distillate Cartridge (1g), which rose dramatically to the number one spot with sales reaching 1481 units. Purple Nerdz Distillate Cartridge (1g) maintained its second position with notable sales of 1319 units. Purple Nerdz Distillate Disposable (0.5g) dropped to third place from its previous top ranking in July, showing consistent performance with 1276 units sold. Fruit Punch Liquid Diamonds Distillate Cartridge (1g) secured the fourth position, demonstrating a steady rise from its previous ranks. Granddaddy Purple Distillate Cartridge (1g) rounded out the top five, dropping from its peak position in June to fifth place in August with 1262 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
