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Aug-2024
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Overview
Market Insights Snapshot
Varz has shown interesting performance trends across different categories and states. In Arizona, Varz made notable strides in the Concentrates category, climbing from a rank of 36 in May 2024 to 23 in July 2024, before slightly dropping to rank 28 in August 2024. This upward trend, although followed by a minor dip, indicates a growing acceptance and popularity of Varz Concentrates in the Arizona market. However, the Flower category tells a different story; Varz consistently stayed outside the top 30, with rankings fluctuating between 45 and 51 from May to August 2024. This suggests that while Varz is gaining traction in the Concentrates category, it faces significant challenges in the Flower category within Arizona.
Examining the sales data, Varz's Concentrates saw a steady increase in sales from May to July 2024, peaking in July with $43,736 before experiencing a slight decline in August. This pattern highlights a strong but slightly volatile market presence. On the other hand, the Flower category experienced a more turbulent journey, with sales dropping significantly from May to July 2024 but rebounding in August. Despite this recovery, the rankings indicate that the Flower category remains a tough market for Varz in Arizona. These movements suggest that while Varz is making headway in specific niches, it still has considerable ground to cover in other areas to establish a more consistent and dominant market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Varz has experienced notable fluctuations in its rank and sales over the summer months of 2024. Varz's rank dropped from 46th in May to 51st in both June and July, before recovering slightly to 45th in August. This indicates a challenging period where Varz faced stiff competition, particularly from brands like Khalifa Kush and TRIP. Khalifa Kush maintained a steady upward trajectory, improving its rank from 48th in May to 40th in August, while TRIP showed more volatility, peaking at 35th in June but falling to 43rd by August. The data suggests that Varz's sales also mirrored this rank instability, with a significant drop from May to July before a modest recovery in August. This competitive pressure highlights the need for Varz to strategize effectively to regain and sustain a higher market position amidst dynamic competitors.
Notable Products
In August 2024, the top-performing product for Varz was Detroit Muscle (3.5g) in the Flower category, reclaiming the first position with sales of 579 units. Headband (3.5g) made a strong debut, securing the second rank in the same category. Slurricane (3.5g) also entered the rankings, tying for the second position with notable sales figures. San Fernando Valley OG Cold Cured Live Hash Rosin (1g) in the Concentrates category moved up to the third rank from its previous fourth position. Detroit Muscle Cold Cure Live Hash Rosin (1g) saw a slight decline, dropping to the fourth rank from its previous second position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
