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Oct-2024
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Overview
Market Insights Snapshot
Varz has shown a notable performance in the Arizona market, particularly within the Concentrates category. In October 2024, Varz managed to break into the top 30 brands, securing the 28th position after fluctuating rankings in previous months where it did not make the top 30 list. This upward movement is a positive indicator of growing consumer interest and market penetration in the Concentrates space. The sales figures also reflect this trend, with a significant increase in October compared to the preceding months. Such progress suggests strategic initiatives or product improvements that might be resonating well with consumers in this category.
Conversely, Varz's performance in the Flower category in Arizona presents a different picture. Despite a brief improvement in September 2024, where it climbed to the 43rd position, the brand did not manage to enter the top 30 rankings at any point in the observed months. This could indicate challenges in differentiating their Flower products or heightened competition within the state. While the sales data for October show a decrease from September, it is crucial to consider other factors that might be influencing this trend, such as market saturation or pricing strategies. Understanding these dynamics could provide deeper insights into Varz's overall market strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, Varz has shown a dynamic performance in recent months, with its rank fluctuating from 50th in July 2024 to 49th in October 2024. This slight improvement in rank suggests a resilience in maintaining its market position despite the competitive pressure. Notably, Daze Off, a key competitor, experienced a decline from 27th to 34th place over the same period, indicating a significant drop in sales momentum. Meanwhile, House Exotics and Roll One have maintained more stable positions, with House Exotics improving from 68th to 53rd, and Roll One holding steady in the mid-40s. The entry of Legends into the top 20 in October, debuting at 64th, adds further competitive pressure. Varz's ability to slightly improve its rank amidst these shifts highlights its potential to capture more market share if it can leverage strategic marketing and product differentiation effectively.
Notable Products
In October 2024, the top-performing product from Varz was Mimosa Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with sales reaching 473 units. Gorilla Dosha Pre-Roll (1g) also made a strong debut in the rankings, securing the second position. Sherb Cake (3.5g) in the Flower category experienced a shift, moving from its previous first position in July to third place in October. Pink Marshmallow Live Hash Rosin (1g) entered the top five for the first time, ranking fourth in the Concentrates category. Mimosa Cured Live Hash Rosin (1g) rounded out the top five, marking its entry into the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
