Oct-2024
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Overview
Market Insights Snapshot
VENOM (WA) has shown a consistent performance in the Concentrates category in Washington, maintaining a steady rank of 18 throughout July, August, and September 2024, before slightly dropping to 19 in October. This slight decline in October could indicate increased competition or a seasonal dip in demand. Despite this minor setback, VENOM (WA) has managed to keep its position within the top 20, showcasing its resilience in a competitive market. The sales figures reflect a small decrease from August to October, which might be an area of concern for the brand moving forward, suggesting a need to analyze market trends and consumer preferences more closely.
In the Pre-Roll category, VENOM (WA) saw a notable upward trend, improving its rank from 64 in July to 44 in September, before experiencing a slight decline to 54 in October. This fluctuation suggests that while the brand has successfully captured a larger market share during the summer months, it faces challenges in maintaining its momentum. The Vapor Pens category presents a different scenario, where VENOM (WA) did not manage to break into the top 30 brands, with its rank hovering just below the 100 mark until September and no rank available for October. This absence in the top 30 could be a signal for the brand to reassess its strategy in this category to enhance visibility and performance.
Competitive Landscape
In the Washington concentrates market, VENOM (WA) has experienced a slight decline in rank from 18th in July 2024 to 19th by October 2024, indicating a competitive landscape that is shifting. Despite maintaining a consistent position in the top 20, VENOM (WA) faces increasing competition from brands like Agro Couture and Green Envy, both of which have shown upward momentum, with Agro Couture improving from 23rd to 18th place and Green Envy climbing from 25th to 20th over the same period. Meanwhile, Constellation Cannabis has seen a decline, falling from 14th to 21st, which could provide an opportunity for VENOM (WA) to reclaim a higher rank if it can capitalize on this shift. The consistent performance of Bodega Buds, holding steady at 17th, underscores the challenge VENOM (WA) faces in differentiating itself to regain momentum in sales and rank.
Notable Products
In October 2024, the top-performing product for VENOM (WA) was Alaskan Thunder Fuck Cured Resin (1g) in the Concentrates category, maintaining its consistent rank of 1 since July 2024 with sales reaching 2480 units. Blackberry Pie Cured Resin (1g) showed significant growth, moving up to the 2nd position from 4th in September, with a notable increase in sales to 1491 units. Juicy Fruit Cured Resin (1g) maintained a strong presence, securing the 3rd rank after not being ranked in September, indicating a resurgence in popularity. Red Slurpeez Cured Resin (1g) entered the rankings for the first time in October, taking the 4th spot, suggesting a successful launch or marketing push. Crunch Berriez Cured Resin (1g) rounded out the top five, showing a slight drop from its previous 4th position in August, indicating a slight decline in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.