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Sep-2024
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Overview
Market Insights Snapshot
In the state of Washington, VENOM (WA) has shown a consistent presence in the concentrates category, fluctuating slightly between the 21st and 24th positions from June to September 2024. Despite a dip in sales from June to August, there was a slight recovery in September, indicating a potential stabilization or response to market adjustments. The brand's ability to maintain its ranking within the top 30 suggests a steady demand for its products in this category, which could be an area of strategic focus for sustaining its market presence.
In contrast, the performance of VENOM (WA) in the pre-roll category in Washington has shown more dynamic movement. Starting at the 59th position from June through August, the brand experienced a notable leap to the 46th position in September. This upward trajectory is accompanied by an increase in sales, peaking in September, which may reflect successful marketing strategies or product innovations. The absence from the top 30 in earlier months highlights a competitive landscape, but the recent improvement suggests a growing consumer interest that could be leveraged for further growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, VENOM (WA) has shown a notable improvement in its rank from consistently holding the 59th position from June to August 2024, to climbing to the 46th position in September 2024. This upward movement in rank suggests a positive trend in sales performance, aligning with a noticeable increase in sales figures during the same period. In contrast, competitors like Fifty Fold and EZ Vape have experienced fluctuations, with Fifty Fold dropping from 42nd to 47th place and EZ Vape improving from 69th to 49th. Meanwhile, Terp Stix and K Savage (WA) have maintained relatively stable positions, with the latter showing a consistent top 40 presence. VENOM (WA)'s recent rank improvement could be indicative of successful marketing strategies or product innovations that are resonating well with consumers, positioning it as a brand to watch in the evolving Washington market.
Notable Products
In September 2024, VENOM (WA)'s top-performing product was Alaskan Thunder Fuck Cured Resin (1g) in the Concentrates category, maintaining its first-place rank consistently since June, with sales reaching 2,187 units. Blackberry Pie Cured Resin (1g) also held steady in second place among Concentrates, showing a slight decrease in sales compared to August. The Blue Dream BHO Infused Pre-Roll 2-Pack (1g) climbed to third place in the Pre-Roll category, improving from its fourth-place rank in August. Green Crack Infused Pre-Roll 2-Pack (1g) entered the rankings at fourth place in September, demonstrating a strong performance. Meanwhile, White Widow Infused Pre-Roll 2-Pack (1g) remained in fifth place, maintaining its position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
