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Jan-2025
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Overview
Market Insights Snapshot
Verdelux has maintained a steady presence in the Washington market's Edible category, consistently ranking at 16th place from October 2024 through January 2025. This stability in ranking suggests a consistent consumer demand and possibly effective brand loyalty strategies. Despite a slight dip in sales from October to November, the brand experienced a rebound in December and January, indicating resilience and potential seasonal influences on consumer purchasing behavior. Such consistency in a competitive market highlights Verdelux's ability to maintain its market position amidst varying economic conditions.
While Verdelux's performance in Washington is notable, it is important to consider that the brand does not appear in the top 30 rankings in other states or provinces for the Edible category during the same period. This absence could point to either a strategic focus on the Washington market or challenges in expanding their footprint beyond this state. The lack of presence in other regions might also suggest opportunities for growth if Verdelux can leverage its strengths and adapt its strategies to new markets. Observing how Verdelux navigates these potential expansions could provide further insights into their long-term growth strategies.
Competitive Landscape
In the Washington edibles market, Verdelux maintains a consistent rank of 16th from October 2024 through January 2025, indicating a stable position amidst fluctuating sales. Notably, Honu and The 4.20Bar are key competitors, both consistently ranking higher at 15th and 14th, respectively, during the same period. This suggests that while Verdelux's sales are steady, they are trailing behind these competitors, who have managed to capture a slightly larger market share. Meanwhile, Mari's and Cosmic Candy rank lower, indicating that Verdelux is outperforming them. The data suggests that while Verdelux is holding its ground, there is potential to increase its market position by targeting strategies that could close the gap with higher-ranked brands like Honu and The 4.20Bar.
Notable Products
In January 2025, the top-performing product for Verdelux was Lush - Mango Lime Gummy 10-Pack (100mg), which climbed to the first rank with impressive sales of 586 units. The Meltaway - CBD:THC 1:1 Peanut Butter Truffle Chocolate 10-Pack maintained a strong position, ranking second, consistent with its performance in November 2024. Lush - CBN/THC 1:2 Cloudberry Fruit Chews 10-Pack entered the top three for the first time, showing a notable rise in popularity. Lush - CBD/THC 1:1 Strawberry Chews experienced a decline, dropping from second place in December 2024 to fourth in January 2025. Finally, Lush - CBG/THC 1:1 Sour Watermelon Fruit Chews re-entered the rankings at fifth place, after not being ranked in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
