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Nov-2024
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Overview
Market Insights Snapshot
Verdelux has shown a consistent performance in the Washington edible category, maintaining a steady rank of 16th from August through November 2024. Despite a slight dip in sales from August to October, the brand managed to stabilize its numbers in November. This consistency in ranking suggests a loyal customer base and a stable market presence, although the absence from the top 10 indicates room for growth. The brand's ability to maintain its position amidst fluctuating sales figures highlights its resilience in a competitive market.
Interestingly, Verdelux has not appeared in the top 30 rankings for any other state or category during this period, which could be seen as a limitation in their market reach or a strategic focus on strengthening their presence in Washington. This absence from other markets might suggest either an opportunity for expansion or a need to reassess their market strategies outside of Washington. By focusing on their strengths and possibly diversifying their offerings, Verdelux could potentially improve their standings and explore new markets in the future.
Competitive Landscape
In the Washington edible market, Verdelux has maintained a consistent presence, ranking 16th in August, October, and November 2024, with a slight improvement to 14th in September. Despite this stability, Verdelux faces stiff competition from brands like Honu and The 4.20Bar, which have shown more dynamic movements in rank. Notably, The 4.20Bar has climbed to 14th place in November, surpassing Verdelux, while Honu consistently hovers around the same rank as Verdelux but with higher sales figures in November. Meanwhile, Mari's and Cosmic Candy remain in the lower ranks, indicating less competitive pressure from these brands. The data suggests that while Verdelux maintains a steady position, there is a need to strategize for upward mobility to compete effectively with brands like Honu and The 4.20Bar, which are showing stronger sales performance.
Notable Products
In November 2024, the top-performing product for Verdelux was Meltaway - CBD:THC 1:1 Peanut Butter Truffle Chocolate 10-Pack, which moved up to the first rank from second place in October, achieving notable sales of $764. Lush Hawaiian Mix (100mg) climbed to the second position from fourth, with sales improving significantly from the previous month. The Lush - CBD/THC 1:1 Strawberry Chews 10-Pack, which had consistently held the top rank from August to October, dropped to third place in November. Meltaway - CBD/THC 1:1 Honey Caramelo Truffle 10-Pack entered the rankings in November at fourth place, showing a strong entry into the top five. Finally, Lush - Mango Lime Gummy 10-Pack maintained a steady presence, finishing fifth, similar to its ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
