.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Verdelux has maintained a consistent presence in the Washington edible category, holding steady at the 16th position from August through October 2024. Despite this stability in ranking, a notable trend is the decline in sales figures, which dropped from $200,681 in August to $159,110 by October. This decline in sales, despite a stable ranking, suggests increased competition or market saturation within the category. The consistency in ranking indicates that Verdelux has a solid foothold in the Washington market, yet the sales figures highlight potential challenges that could impact their future standing if not addressed.
Interestingly, Verdelux did not appear in the top 30 brands in any other state or province across different categories during this period, which could suggest a more localized market strategy or limited distribution reach. The absence from rankings in other regions might be a strategic decision to focus on strengthening their presence in Washington, or it could indicate untapped potential for expansion. This localization strategy can be advantageous in building a strong brand reputation within a specific market, but it also poses the risk of missing out on opportunities in emerging markets or other states where the cannabis industry is growing rapidly.
Competitive Landscape
In the competitive landscape of the Washington edible market, Verdelux has maintained a consistent rank of 16th from August to October 2024, despite a slight dip in sales from $200,681 in August to $159,110 in October. This stability in rank, however, contrasts with the performance of competitors like Honu, which improved its rank from 15th in September to 14th in October, and The 4.20Bar, which saw a similar upward trend, moving from 15th in August to 14th in September. These shifts suggest that while Verdelux has managed to hold its position, competitors are gaining traction, potentially due to more aggressive marketing or product innovations. Meanwhile, Mari's and Cosmic Candy remained stable at 17th and 18th respectively, indicating a more static competition at the lower end of the rankings. For Verdelux, these dynamics highlight the importance of strategic adjustments to bolster sales and improve rank amidst a competitive and evolving market.
Notable Products
In October 2024, the top-performing product for Verdelux was the Lush - CBD/THC 1:1 Strawberry Chews 10-Pack, maintaining its position as the number one ranked item since July. The Meltaway - CBD:THC 1:1 Peanut Butter Truffle Chocolate 10-Pack climbed significantly, moving from fourth place in September to second place in October, with notable sales of 574 units. The Lush - Mixed Berry Gummies also improved its ranking, rising from fifth to third place. Meanwhile, the Lush - Mango Lime Gummy 10-Pack entered the rankings for the first time in fourth place. The Lush - CBG/THC 1:1 Sour Watermelon Fruit Chews, which was unranked in September, made a return to the top five, albeit at fifth place with a slight drop in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
