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Dec-2024
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Overview
Market Insights Snapshot
Vert has shown a dynamic performance in the Edible category within the state of Nevada over the last few months of 2024. In September, Vert was ranked 26th, but the brand did not make it into the top 30 in October, indicating a potential dip in market presence or competition. However, Vert managed to bounce back in November, securing the 29th position and further improving its ranking to 24th by December. This upward trajectory suggests a recovery and potential growth in consumer demand or strategic adjustments by the brand.
Sales figures reveal some insights into Vert's market dynamics. For instance, despite the absence from the top 30 in October, Vert's sales in December surpassed those in September, highlighting a strong recovery. The fluctuations in rankings and sales could be attributed to various factors, including seasonal demand shifts, changes in consumer preferences, or competitive pressures. Notably, the brand's ability to re-enter and climb the rankings in Nevada's Edible category suggests resilience and adaptability in a competitive market.
Competitive Landscape
In the Nevada edible market, Vert has shown a fluctuating performance in the latter part of 2024, with its rank shifting from 26th in September to 24th in December. This upward movement in December indicates a positive trend, especially when compared to competitors like Cheeba Chews and Deep Roots Harvest, both of which have struggled to maintain a consistent presence in the top 20. Notably, Evergreen Organix has maintained a relatively stable position, consistently ranking around the low 20s, which suggests a steady consumer base. Meanwhile, Hippies has shown a similar upward trend as Vert, moving from 24th in October to 23rd in December. Vert's ability to improve its rank amidst these competitive dynamics highlights its potential for capturing a larger market share, particularly as it closes the sales gap with its rivals.
Notable Products
In December 2024, the top-performing product from Vert was the Chocolate Chip Brownie Cookie Square with a notable sales figure of 163 units, securing the first rank. The Strawberry Shortcake Cookie, which was ranked first in November, dropped to the second position in December with 139 units sold. The Nice Crispies Cereal Bar 10-Pack made a strong entry, ranking third, while both the Blondie Cookie Square and Chocolate Caramel Brownie Cookie Square tied for the fourth position. Compared to previous months, the Chocolate Chip Brownie Cookie Square showed a significant rise to the top, whereas the Strawberry Shortcake Cookie experienced a decline in ranking. Overall, December saw a reshuffling in the top ranks with new entries and shifts in product performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
