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Sep-2024
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Overview
Market Insights Snapshot
Vert has shown a varied performance across different categories and states, with notable movements in rankings. In the Edible category in Nevada, Vert has maintained a presence within the top 30 brands, indicating a steady foothold in this market. Starting at rank 25 in June 2024, the brand saw a slight dip to rank 29 in August but managed to climb back to rank 26 by September. This fluctuation suggests a dynamic market presence, with the brand overcoming a mid-summer dip to improve its standing by the end of the quarter. The pattern of sales reflects a similar trend, with a significant drop in August, followed by an increase in September, highlighting potential external influences or strategic adjustments by the brand.
While Vert's performance in Nevada's Edible category demonstrates resilience, the absence of a ranking in other states or categories suggests areas for improvement or a more focused regional strategy. The fact that Vert did not appear in the top 30 for other states or categories could point to either a concentrated effort in Nevada or challenges in expanding their market reach. This absence can be seen as both a potential opportunity for growth and a challenge to overcome, depending on the brand's strategic goals. Understanding these dynamics is crucial for stakeholders looking to assess Vert's market position and potential for expansion.
Competitive Landscape
In the Nevada edibles market, Vert has experienced notable fluctuations in its ranking and sales performance over the past few months. In June 2024, Vert was ranked 25th, but it improved to 24th in July before slipping to 29th in August and then recovering slightly to 26th in September. This volatility in rank correlates with its sales trends, where Vert saw a significant drop in sales from July to August, followed by a modest recovery in September. In comparison, Cheeba Chews maintained a relatively stable position, hovering around the mid-20s in rank, with sales showing a downward trend. Meanwhile, Just Edibles consistently outperformed Vert in both rank and sales, holding a higher rank each month and demonstrating stronger sales figures. The competitive landscape indicates that while Vert faces challenges in maintaining a stable market position, there is potential for recovery and growth if it can capitalize on its recent upward sales trend in September.
Notable Products
In September 2024, the top-performing product for Vert was the Strawberry Shortcake Cookie (100mg) in the Edible category, which rose to the number one rank with a notable sales figure of 151 units. The Red Velvet Cookie Square (100mg) also saw a significant climb, moving from fifth place in August to second place in September, with sales increasing to 149 units. The Birthday Cake Cookie Square (100mg), which held the top spot in August, dropped to third position in September, indicating a shift in consumer preference. The CBD:THC 1:1 Caramel Brownie Cookie Square (100mg CBD, 100mg THC) maintained a steady presence in the top five, ranking fourth for two consecutive months. Finally, the Snickerdoodle Cookie Square (100mg) re-entered the rankings in fifth place, showing a consistent performance since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
