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Nov-2024
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Overview
Market Insights Snapshot
Vert's performance in the Edible category within Nevada has shown some interesting fluctuations over the past few months. In August 2024, Vert was ranked 29th, and by September, it improved its position to 26th. However, by October, Vert did not make it into the top 30, only to reappear at the 29th position in November. This inconsistency suggests potential volatility in Vert’s market presence, which could be attributed to various factors such as changes in consumer preferences or competitive dynamics within the state. Notably, the brand's sales saw a peak in September, which might indicate a successful marketing campaign or product launch during that period.
Despite the ups and downs in rankings, Vert's re-entry into the top 30 in November indicates resilience in the Nevada market. The absence from the top 30 in October could be seen as a setback, but their ability to bounce back suggests a potential recovery strategy or seasonal demand influencing their sales. It's worth noting that while Vert's sales figures experienced a dip from September to November, they remain a contender in the Edible category. Observing these movements could provide insights into the brand's strategic adjustments and market adaptability, especially in a competitive landscape like Nevada's.
Competitive Landscape
In the competitive landscape of the Nevada edible cannabis market, Vert has experienced notable fluctuations in its ranking and sales over the past few months. In August 2024, Vert was ranked 29th, but saw an improvement to 26th in September, only to drop out of the top 20 in October and return to the 29th position in November. This indicates a volatile presence in the market. In comparison, Encore Edibles consistently maintained a strong position, ranking 8th and 9th in August and September, respectively, with significantly higher sales figures. Meanwhile, BITS showed a steady presence, ranking 20th and 19th in the same months. Interestingly, Hippies entered the top 20 in October and maintained a close competition with Vert in November. These dynamics suggest that while Vert has potential for growth, it faces stiff competition from more established brands, indicating a need for strategic marketing and product differentiation to enhance its market position.
Notable Products
In November 2024, Vert's top-performing product was the Strawberry Shortcake Cookie (100mg) from the Edible category, regaining its number one rank after briefly falling to second place in October. This product achieved notable sales of 210 units, marking its strongest performance in recent months. The Cookies n Cream Cookie (100mg) moved to the second position, down from its peak position in October. The Chocolate Caramel Brownie Cookie Square (100mg) entered the rankings at third place, showing a solid performance compared to previous months. Meanwhile, the Snickerdoodle Cookie Square (100mg) maintained a consistent fourth position, while the Blondie Cookie Square (100mg) made its debut in the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
