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Jan-2025
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Overview
Market Insights Snapshot
Vertical (MO) has shown a consistent presence in the Missouri cannabis market across various product categories. In the Concentrates category, the brand maintained a steady ranking, moving slightly up from 23rd in October 2024 to 21st in November 2024, before stabilizing at 22nd place in both December 2024 and January 2025. This indicates a stable yet competitive position in the Missouri concentrates market. The Flower category saw a more dynamic performance, with Vertical (MO) climbing from 27th to 23rd over the same period, suggesting an upward momentum that could be attributed to increased consumer demand or strategic changes in product offerings. The fact that the brand remained within the top 30 in this category is a positive indicator of its market penetration.
In the Pre-Roll category, Vertical (MO) demonstrated notable improvement, advancing from 26th in October 2024 to 17th by January 2025. This significant leap highlights a strong performance and growing popularity in the pre-roll segment. The brand's ability to climb the rankings in this category suggests effective marketing strategies or product innovation that resonates with consumers. It's important to note that Vertical (MO) did not fall out of the top 30 in any category during this period, which speaks to its consistent market presence and potential for further growth. The brand's overall performance in Missouri reflects a competitive edge, particularly in the Pre-Roll and Flower categories, where it has shown upward trends in rankings.
Competitive Landscape
In the Missouri flower category, Vertical (MO) has shown a steady improvement in its ranking over the past few months, moving from 27th in October 2024 to 23rd by January 2025. This upward trend in rank is indicative of a positive shift in sales performance, as Vertical (MO) has managed to surpass competitors like Hermit's Delight, which remained relatively stable in the mid-20s rank, and Sundro Cannabis, which fluctuated but did not break into the top 20. Meanwhile, Nugz, a stronger competitor, experienced a decline, dropping out of the top 20 by January 2025. This shift suggests that Vertical (MO) is effectively capturing market share from some of its rivals, although it still faces competition from brands like Pinchy's, which has also shown an upward trajectory in rankings. Overall, Vertical (MO)'s consistent improvement in rank highlights its growing presence and potential in the Missouri flower market.
Notable Products
In January 2025, the top-performing product for Vertical (MO) was the LA Kush Cake Pre-Roll (1g) in the Pre-Roll category, which ascended to the number one rank with sales of 2667 units. The Purple Churro (3.5g) from the Flower category followed closely, securing the second rank, improving from fourth place in December 2024. The Purple Churro Pre-Roll (1g) maintained a strong presence in the Pre-Roll category, ranking third despite a decline from its second-place position in November 2024. The Purple Churro Pre-Roll 2-Pack (1g) also showed resilience, ranking fourth, slightly dropping from second place in October 2024. Notably, the LA Kush Cake (3.5g) experienced a significant drop, sliding to fifth place after consistently holding the top spot from October to December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
