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Oct-2024
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Overview
Market Insights Snapshot
Vertical (MO) has demonstrated varied performance across different cannabis product categories in Missouri. In the Concentrates category, the brand maintained a stable ranking, hovering around the 19th and 20th positions from August to October 2024, despite a consistent decline in sales over these months. This indicates a potential challenge in sustaining market share or customer interest in this category. Meanwhile, in the Flower category, Vertical (MO) showed a notable improvement by climbing from a rank of 33 in September to 24 in October 2024. This upward trajectory in the Flower category could suggest a strategic focus or increased consumer preference for their products in this segment.
In the Pre-Roll category, Vertical (MO) maintained a relatively stable position, consistently ranking in the low 20s throughout the observed period. This stability might reflect a steady consumer base or consistent product quality that resonates with customers. However, the absence of the brand from the top 30 rankings in the Flower category during September 2024 highlights a period of underperformance, which they managed to recover from by October. The fluctuations in rankings across categories suggest that while Vertical (MO) is making strides in certain areas, there is room for growth and stabilization, particularly in maintaining consistent performance across all product categories.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Vertical (MO) has shown a notable fluctuation in rank over the past few months. Starting at 29th place in July 2024, Vertical (MO) saw a dip to 33rd in September, indicating a challenging period, but made a significant recovery to 24th in October. This upward movement suggests a positive shift in sales strategy or market reception, especially considering the competitive pressure from brands like Sundro Cannabis and Packs Cannabis (MO), which have maintained relatively stable ranks around the mid-20s. Meanwhile, Atta and Rooted (MO) have consistently outperformed Vertical (MO), with ranks in the high teens and early twenties, reflecting stronger sales performance. Vertical (MO)'s recent rank improvement suggests potential for growth and increased competitiveness in the Missouri market.
Notable Products
In October 2024, Vertical (MO) saw its Purple Churro Pre-Roll 2-Pack (1g) maintain its position as the top-performing product, achieving a sales figure of 2844. The LA Kush Cake (3.5g) continued to hold steady at rank 2, showing a significant increase in sales from September to October. Banana Splitz Pre-Roll (1g) remained consistently ranked at number 3, while Jokerz Candy Pre-Roll 2-Pack (1g) dropped from rank 3 in September to rank 5 in October. Purple Churro (3.5g) retained its position at rank 4 throughout August, September, and October. Overall, the rankings for these products have shown stability, with most maintaining their positions from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
