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Nov-2024
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Overview
Market Insights Snapshot
Vertical (MO) has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand has experienced a gradual decline in rankings, moving from 20th place in August 2024 to 26th by November 2024. This downward trend is accompanied by a consistent decrease in sales, indicating potential challenges in maintaining market presence in this category. On the other hand, the brand's performance in the Flower category has been more dynamic. While it briefly dropped out of the top 30 in September, it rebounded to 24th place by November, suggesting a recovery in consumer interest or strategic adjustments that improved their standing.
The Pre-Roll category presents a more stable picture for Vertical (MO) in Missouri. Throughout the observed months, the brand maintained a position within the top 30, consistently ranking around the mid-20s. Notably, there was a slight improvement in sales from October to November, which could indicate a growing preference for their products in this segment. The stability in rankings for Pre-Rolls, despite fluctuations in other categories, might suggest a stronghold or loyal customer base that Vertical (MO) has cultivated in this particular market. This consistency could be a valuable asset for the brand as it navigates the competitive landscape in Missouri.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Vertical (MO) has shown a dynamic performance in recent months. Notably, Vertical (MO) improved its rank from 32 in September 2024 to 25 in October 2024, indicating a positive trend in sales performance. This upward movement is contrasted with competitors such as Robust, which experienced a decline from rank 16 in August 2024 to 26 in November 2024, suggesting a potential shift in consumer preference or market dynamics. Meanwhile, Atta maintained a relatively stable presence, hovering around the low 20s in rank, which could indicate consistent market share. Sundro Cannabis also showed improvement, moving from rank 31 in September 2024 to 25 in October 2024, closely matching Vertical (MO)'s trajectory. This competitive analysis highlights Vertical (MO)'s resilience and adaptability in a fluctuating market, positioning it as a brand to watch in Missouri's Flower category.
Notable Products
In November 2024, the top-performing product for Vertical (MO) was Purple Churro Pre-Roll (1g), securing the number one rank with sales of 2561 units. LA Kush Cake Pre-Roll (1g) followed closely as the second best-seller. LA Kush Cake (3.5g), which was previously ranked first in August and October, dropped to third place in November. The LA Kush Cake Pre-Roll 2-Pack (1g) re-entered the rankings at fourth place, showing a positive shift from its absence in the previous months. Jedi Fuel (3.5g) maintained its fifth position from October, indicating consistent performance in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
