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Jan-2025
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Overview
Market Insights Snapshot
In the state of Arizona, VET CBD's performance in the Edible category has been consistent but not within the top 30 brands. Over the months from October to December 2024, the brand held steady at rank 41, with sales experiencing a slight dip in November before recovering somewhat in December. The absence of a January 2025 ranking suggests that VET CBD did not break into the top 30, indicating a competitive market landscape in Arizona's edible segment. This could be seen as a challenge for the brand, highlighting the need for strategic adjustments to improve market penetration in this category.
Conversely, in California, VET CBD has maintained a strong presence in the Tincture & Sublingual category, consistently ranking within the top 5 brands. The brand experienced a slight dip in November 2024, moving from rank 4 to 5, but quickly regained its position by December and maintained it into January 2025. This stability in ranking is complemented by a notable increase in sales from October to December, followed by a slight decline in January. VET CBD's performance in California underscores its strong brand recognition and customer loyalty within this category, setting a benchmark for its operations in other states.
Competitive Landscape
In the California Tincture & Sublingual category, VET CBD has maintained a relatively stable position, consistently ranking at 4th place from October 2024 to January 2025, except for a slight dip to 5th in November 2024. This stability suggests a solid customer base and effective brand loyalty strategies. However, VET CBD faces stiff competition from brands like Yummi Karma and Care By Design, which have consistently occupied higher ranks, with Yummi Karma holding the 2nd position for most of the period and Care By Design showing an upward trend, moving from 3rd to 2nd by January 2025. Despite this, VET CBD's sales have shown a positive trend, peaking in December 2024, indicating strong market performance even in a competitive landscape. Meanwhile, Mary's Medicinals remains a close competitor, often swapping ranks with VET CBD, but with slightly lower sales figures in the latest month. This competitive environment highlights the need for VET CBD to innovate and differentiate its offerings to climb higher in the rankings.
Notable Products
In January 2025, the top-performing product from VET CBD was the CBD/THC 20:1 Regular Strength Tincture (250mg CBD, 12.5mg THC, 60ml, 2oz), maintaining its number one rank with sales of 1195 units. The CBD/THC 20:1 Regular Strength Tincture (125mg CBD, 6.25mg THC, 1oz, 30ml) also held its consistent second place from previous months, showing a slight increase in sales. The CBD/THC 10:1 Extra Strength Pet Tincture (250mg CBD, 25mg THC, 60ml, 2oz) remained stable in third place, despite a small dip in sales compared to December 2024. The CBD/THC 10:1 Extra Strength Tincture (500mg CBD, 50mg THC, 60ml, 2oz) retained the fourth position, having moved up from fifth place in October 2024. Lastly, the CBD/THC 20:1 Regular Strength Tincture (1000mg CBD, 50mg THC, 2oz, 60ml) stayed in fifth place, with a slight decrease in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
