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Jan-2025
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Overview
Market Insights Snapshot
Virtue Las Vegas has demonstrated varied performance across different product categories in Nevada. In the Concentrates category, the brand made a notable leap from being outside the top 30 in October 2024 to securing the 19th position by November 2024. This significant improvement indicates a growing consumer interest or effective market strategies in this category. However, the absence of rankings for December 2024 and January 2025 suggests a potential decline or shift in market dynamics. In contrast, the Flower category shows a fluctuating yet persistent presence within the top 50, with rankings oscillating between 38th and 48th over the months. This suggests a stable demand but with room for improvement to regain or surpass its initial standing.
The Pre-Roll category paints a more consistent picture for Virtue Las Vegas, maintaining a strong position in the top 15 throughout the observed months. The brand held the 14th rank in October 2024, briefly dropped to 23rd in November, but quickly rebounded to 14th by December and January. This consistency highlights a reliable consumer base or successful marketing efforts in this segment. The sales figures for Pre-Rolls, peaking in December 2024, further emphasize its robust performance. The absence of rankings in other states or provinces could imply a focused market strategy or limited geographical reach, which might be an area for potential growth or diversification.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Virtue Las Vegas has experienced fluctuating rankings and sales, reflecting a dynamic market environment. Over the four-month period from October 2024 to January 2025, Virtue Las Vegas saw its rank dip from 38th to 48th in December before rebounding to 39th in January. This volatility contrasts with competitors like The Grower Circle, which maintained a relatively stable position, starting at 27th and ending at 34th, and Srene, which showed a significant rise to 25th in November before dropping to 44th in January. Despite these rank changes, Virtue Las Vegas's sales trajectory shows resilience, with a notable recovery in January, suggesting effective strategies to regain market share. Meanwhile, Remedy demonstrated a strong upward trend, climbing from 49th to 37th, indicating increased consumer preference or successful marketing initiatives. These insights highlight the competitive pressures Virtue Las Vegas faces and underscore the importance of strategic adjustments to maintain and enhance its market position in Nevada's flower category.
Notable Products
In January 2025, Fig Bar Pre-Roll (1g) was the top-performing product from Virtue Las Vegas, reclaiming its number one rank with sales reaching 3,022 units. Orange Push Pop Pre-Roll (1g) maintained its position as the second-best seller, showing a consistent performance over the months. Diamond Dust Pre-Roll (1g) rose to the third rank, recovering from a dip in December 2024. White Truffle Pre-Roll (1g) entered the rankings at fourth place, while Diamond Bar (3.5g) debuted in fifth. This reshuffling indicates a dynamic market where new entries like White Truffle Pre-Roll can quickly gain traction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
