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Jan-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Volcanna has shown significant movement in the Concentrates category over the last few months. Starting in October 2024 at the 30th position, Volcanna improved its ranking to 20th in November, reaching a peak at the 12th position in December before slightly dropping to 18th in January 2025. This upward trend, especially the leap from 30th to 12th, indicates a strong performance and growing consumer interest in their products. However, the slight decline in January suggests potential challenges or increased competition in the market.
Volcanna's sales figures in Massachusetts also reflect notable trends. From October to November 2024, sales increased significantly, more than doubling, which aligns with their improved ranking. December sales continued to rise, marking the highest sales during this period, before experiencing a decrease in January. This pattern suggests that while Volcanna has managed to capture a substantial market share, maintaining momentum could be challenging. The absence of ranking data in other states or provinces implies that Volcanna might not be a top player outside of Massachusetts, highlighting potential areas for growth or expansion.
Competitive Landscape
In the Massachusetts concentrates market, Volcanna has shown a dynamic shift in rankings and sales over the past few months, reflecting both opportunities and challenges in this competitive landscape. Starting from October 2024, Volcanna was ranked 30th and made a significant leap to 12th by December, showcasing a remarkable increase in market presence. However, by January 2025, Volcanna's rank slightly dipped to 18th, indicating a need to strategize against competitors like SAUSE, which improved from 31st in October to 14th in January, and Dab Fx, maintaining a consistent presence around the mid-teens. Despite these fluctuations, Volcanna's sales trajectory remains strong, with a notable peak in December, suggesting effective marketing or product launches during this period. Meanwhile, Superflux and Theory Wellness have experienced varied ranks, with Superflux dropping from 14th in October to 22nd in January, and Theory Wellness showing a resurgence to 19th in January after not ranking in the top 20 in November. These insights highlight the competitive dynamics in Massachusetts, where Volcanna must continue to innovate and adapt to maintain its upward sales momentum and improve its rank.
Notable Products
In January 2025, Volcanna's top-performing product was Mac V2 Crumble (1g) in the Concentrates category, climbing to the number one rank with sales of 436 units. Cinnamon Sour Crumble (1g) followed closely in second place, showing a significant increase from its fifth position in December 2024, with sales reaching 427 units. Fried Lemon Pie Sauce (1g) made a strong debut in third place, having not been ranked in previous months. Don Mega Crumble (1g) experienced a drop from its third position in October 2024 to fourth in January 2025, with sales of 218 units. Wedding Cake x 4DD Sauce (1g) entered the rankings at fifth place, marking its first appearance with 179 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
