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Oct-2024
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Overview
Market Insights Snapshot
In the Ontario market, VOLO has shown some interesting dynamics across different product categories. In the Flower category, VOLO has consistently maintained a position within the top 30 brands, although its ranking fluctuated slightly, moving from 19th in July to 23rd in both August and October, with a temporary improvement to 21st in September. Despite these fluctuations, their sales figures have shown a positive trend, peaking in September at over 700,000. This suggests that while their market position has seen some variability, consumer demand for their Flower products remains robust.
Conversely, VOLO's performance in the Pre-Roll category in Ontario has not been as strong, with the brand failing to break into the top 30 rankings. The highest rank achieved was 77th in September, indicating a significant gap compared to their performance in the Flower category. This disparity highlights potential challenges or opportunities in their Pre-Roll offerings. The sales figures for Pre-Rolls have also shown some volatility, with a peak in August followed by a decline in subsequent months. This could point to seasonal demand fluctuations or competitive pressures that VOLO might need to address to improve their standing in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, VOLO has experienced fluctuations in its ranking over the past few months, indicating a dynamic market environment. Starting at 19th place in July 2024, VOLO saw a dip to 23rd in August, a slight recovery to 21st in September, and then a return to 23rd in October. This pattern suggests that while VOLO's sales have been relatively stable, they are facing stiff competition from brands like Carmel, which consistently maintained a higher rank, despite a drop in sales from August to October. Meanwhile, 1964 Supply Co showed a positive trend, climbing from 26th to 21st place, potentially indicating a growing consumer preference. Brands like Parcel and Nugz also show competitive positioning, with Parcel consistently ranking above VOLO. These dynamics highlight the importance for VOLO to strategize effectively to improve its market position amidst these competitive pressures.
Notable Products
In October 2024, Marshmallow Milk (3.5g) maintained its top position as the best-selling product for VOLO, with sales reaching 4814 units. Nugszilla (7g) held steady as the second-ranked product, showing consistent performance over the past months. Grapes of Wrath (3.5g) climbed to the third spot, improving from its fifth position in September. Cap Pac Pre-Roll 3-Pack (3g) slid to fourth place after previously ranking as high as second in August. Cap Junky Jealousy (3.5g) re-entered the rankings at fifth, indicating a resurgence in popularity since its absence in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
