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Nov-2024
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Overview
Market Insights Snapshot
In the Ontario market, VOLO's performance in the Flower category has shown slight fluctuations over the months from August to November 2024. The brand maintained a relatively stable position around the 21st to 23rd rank, indicating a consistent presence in the top 30 brands. However, a noticeable dip in sales from October to November suggests potential challenges or increased competition in the market. Despite these minor shifts, VOLO's ability to remain within the top 30 reflects a solid foothold in the Flower category, though the brand may need to strategize to recover from the recent sales decline.
Conversely, VOLO's performance in the Pre-Roll category in Ontario has been less impressive, with rankings consistently outside the top 30, as indicated by the missing rank numbers. This absence from the top tier suggests that VOLO is struggling to gain traction in this category, which might be due to stiff competition or a lack of differentiation in their product offerings. The downward trend in sales from August to November further underscores the challenges VOLO faces in this segment. These insights highlight the need for VOLO to reassess its strategy in the Pre-Roll category to improve its market position and explore potential growth opportunities.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, VOLO has experienced fluctuations in its rank over the past few months, which have implications for its market positioning and sales strategy. In August 2024, VOLO was ranked 22nd, improving slightly to 21st in September, but then slipping back to 22nd in October and further to 23rd in November. This indicates a competitive pressure from brands like 3Saints, which maintained a consistent rank around 20th to 21st, and Carmel, which despite a drop in rank from 17th to 22nd, still poses a threat with its sales figures. Meanwhile, Parcel and Endgame have shown varying ranks, with Parcel dropping from 21st to 24th and Endgame not making it into the top 20. VOLO's sales have seen a decline from September to November, which could be attributed to the competitive dynamics and market shifts, emphasizing the need for strategic adjustments to regain and improve its standing in the Ontario Flower market.
Notable Products
In November 2024, Marshmallow Milk (3.5g) maintained its position as the top-performing product for VOLO, continuing its streak at rank 1 with sales of 4274 units. Grapes of Wrath (3.5g) rose to the second position, showing a steady increase in rank from third in October. Cap Pac Pre-Roll 3-Pack (3g) climbed to third place, improving from its consistent fifth-place standing in the previous two months. Woof Walkers Pre-Roll 6-Pack (1.8g) experienced a slight drop to fourth rank, after reaching second place in October. Nugszilla (7g) rounded out the top five, slipping from its fourth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
