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Sep-2024
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Overview
Market Insights Snapshot
VOLO's performance in the Ontario market shows a consistent presence in the Flower category, maintaining a steady position within the top 30 brands. Despite a slight dip in August 2024, where the brand ranked 24th, VOLO managed to climb back to 22nd place by September 2024. This upward movement suggests a resilience in their market strategy, even as their sales figures experienced minor fluctuations. The brand's ability to remain within the top 30 indicates a solid foothold in the competitive Ontario Flower market, though there's room for improvement to climb higher in the rankings.
In contrast, VOLO's position in the Pre-Roll category in Ontario demonstrates a more dynamic movement. Starting at 82nd place in June and July 2024, the brand improved its ranking to 78th in August and further to 74th by September 2024. This progression could indicate a growing consumer interest or effective marketing strategies targeting this specific category. However, it's important to note that VOLO has not yet broken into the top 30 for Pre-Rolls, which could be seen as a potential area for growth and strategic focus. The brand's ability to improve its ranking month over month is a positive sign, but continued efforts will be necessary to achieve a more competitive standing.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, VOLO has experienced fluctuations in its ranking, reflecting a dynamic market environment. Over the past four months, VOLO's rank shifted from 21st in June 2024 to 20th in July, dropped to 24th in August, and then improved to 22nd in September. This indicates a competitive pressure from brands like Parcel, which consistently maintained a higher rank, peaking at 20th in both August and September. Meanwhile, Carmel experienced a notable decline from 16th in June to 24th in September, suggesting potential market opportunities for VOLO to capitalize on. Although VOLO's sales figures showed a slight dip in August, they rebounded in September, aligning with its improved rank. This suggests that while VOLO faces stiff competition, particularly from brands like 3Saints and 1964 Supply Co, which have shown consistent sales growth, there is room for strategic growth and market share expansion.
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Notable Products
In September 2024, Marshmallow Milk (3.5g) from VOLO maintained its top position in the Flower category with consistent sales growth, reaching $4868. Nugszilla (7g) rose to the second spot, showing a stable performance after a slight dip in August. Woof Walkers Pre-Roll 6-Pack (1.8g) debuted strongly in the Pre-Roll category, securing the third position. Cap Pac Pre-Roll 3-Pack (3g) experienced a decline in rank, moving to fourth place with reduced sales compared to August. Cap Junky Jealousy (3.5g) remained in fifth place, showing minimal change in sales figures from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
