.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
VOLO's performance in the Alberta cannabis market shows a noticeable decline in the Flower category. Starting from an unranked position in October 2024, VOLO dropped to 45th place by December 2024 and further to 59th by January 2025. This downward trend indicates a significant challenge in maintaining market presence in Alberta's competitive Flower segment. Additionally, VOLO's absence from the top 30 in the Pre-Roll category throughout the observed months suggests a struggle to capture consumer interest in this segment, which could be a critical area for strategic improvements.
In contrast, VOLO's performance in Ontario paints a more stable picture in the Flower category, maintaining a consistent presence in the top 30 with rankings around the 21st to 22nd positions. This consistency suggests a strong foothold in Ontario's Flower market, despite a slight dip in January 2025. However, the Pre-Roll category tells a different story, with rankings fluctuating from 76th in October 2024 to 89th by January 2025. This volatility in Ontario's Pre-Roll market could indicate either a highly competitive environment or shifting consumer preferences, which VOLO may need to address to improve its standing.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, VOLO has shown a relatively stable performance, maintaining its rank around the 21st and 22nd positions from October 2024 to January 2025. This steadiness is noteworthy given the fluctuations observed among its competitors. For instance, Tweed experienced a decline, dropping from the 15th to the 20th position, indicating potential challenges in maintaining its market share. Meanwhile, Holy Mountain saw a more volatile trajectory, starting at 16th and falling to 23rd by January 2025, which could suggest a struggle with consistent sales performance. On the other hand, 3Saints and Nugz were not in the top 20 during this period, highlighting VOLO's relative advantage in maintaining a stronger presence in the rankings. This stability in rank, despite the competitive pressures, suggests that VOLO is effectively sustaining its sales and market position, potentially providing a reliable choice for consumers in the Ontario Flower market.
Notable Products
In January 2025, VOLO's top-performing product was Marshmallow Milk (3.5g) in the Flower category, maintaining its first-place ranking for four consecutive months with sales of 3949 units. Grapes of Wrath (3.5g), also in the Flower category, held steady in the second position, despite a slight dip in sales compared to previous months. Woof Walkers Pre-Roll 6-Pack (1.8g) climbed to the third spot after a brief absence from the rankings in December. The CAP Junky x Jealousy Blunt (1g) moved up to fourth place, showing a positive change from its initial entry in December. Meanwhile, Marshmallow Milk (7g) experienced a drop to fifth place, indicating a significant decline in sales from December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
