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Nov-2024
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Overview
Market Insights Snapshot
Vortex Cannabis Inc. has shown a promising trajectory in the Alberta market, particularly in the Concentrates category. The brand has consistently improved its ranking from sixth place in August 2024 to fourth place by November 2024, reflecting a positive trend in sales. However, their performance in the Vapor Pens category in Alberta tells a different story. Despite maintaining a presence, their rank slipped slightly from 44th to 48th over the same period, indicating potential challenges in this segment. In the Edibles category, Vortex Cannabis Inc. was ranked 14th in August 2024 but did not maintain a top 30 position in the following months, which could be seen as a missed opportunity in a growing market segment.
In British Columbia, Vortex Cannabis Inc. has maintained a strong foothold in the Concentrates market, consistently holding the second spot from August to November 2024. This stability suggests a robust brand presence and consumer loyalty in this category. Meanwhile, in Ontario, the brand has dominated the Concentrates category, maintaining the top position throughout the same period. However, their performance in the Capsules category saw a decline from fourth to seventh place by November, which may indicate shifting consumer preferences or increased competition. Additionally, Vortex Cannabis Inc.'s fluctuating rankings in the Edibles and Vapor Pens categories in Ontario highlight areas where the brand could focus on strengthening its market presence.
Competitive Landscape
In the Ontario concentrates market, Vortex Cannabis Inc. has consistently maintained its top position from August to November 2024, showcasing its dominance and stability in this category. This unwavering rank highlights Vortex's strong brand presence and customer loyalty, despite the competitive landscape. Meanwhile, Endgame has held the second position throughout the same period, indicating a steady but significant gap in market leadership. Nugz, on the other hand, has shown a positive trajectory by climbing from fourth to third place in November, suggesting a potential threat to Vortex's market share if this trend continues. These dynamics emphasize the importance for Vortex Cannabis Inc. to innovate and reinforce its brand strategy to maintain its leading position amidst rising competitors.
Notable Products
For November 2024, Afghan Black Hash (2g) in the Concentrates category maintained its top position as the best-selling product for Vortex Cannabis Inc., with sales reaching 48,672 units. Zkittlez Pure Live Resin Disposable (1g) saw a significant rise in the Vapor Pens category, climbing from fifth place in October to second place in November. Vanilla Boba Live Resin Disposable (1g) also performed well, moving up from fourth to third in the same category. New entries like Strawberry Ghost Live Resin Cartridge (1g) and Alaskan Thunder Fuck Live Resin (1g) debuted at fourth and fifth positions in their respective categories. These shifts suggest a growing consumer interest in Vapor Pens, while Afghan Black Hash continues to dominate the Concentrates market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
