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Oct-2024
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Overview
Market Insights Snapshot
Vortex Cannabis Inc. has demonstrated notable performance across various categories and regions. In Alberta, the brand has shown a consistent upward trajectory in the Concentrates category, climbing from seventh position in July 2024 to fourth by October 2024. This steady rise is indicative of a strong market presence and growing consumer preference. However, their performance in the Edible category in Alberta saw them maintaining a rank of 14th in both July and August 2024, after which they fell out of the top 30. This decline suggests potential challenges or increased competition in this segment. Meanwhile, their Vapor Pens category in Alberta shows a slow but steady improvement in rankings, moving from 46th in August to 44th by October, although this still places them outside the top 30 in July.
In Ontario, Vortex Cannabis Inc. has solidified its dominance in the Concentrates category, consistently holding the top spot from July to October 2024. This consistent ranking highlights their strong foothold and consumer loyalty in this area. The Capsules category also saw impressive growth, with the brand improving from ninth in July to fourth by October, marking a significant upward trend. Conversely, their performance in Vapor Pens has been less stable, with a drop from 25th in July to 28th in October, indicating potential market challenges or shifts in consumer preferences. In the Edible category, the brand experienced fluctuations, peaking at sixth in September before dropping to eighth in October, suggesting some volatility in consumer demand or competitive pressures in this segment.
Competitive Landscape
In the Ontario concentrates market, Vortex Cannabis Inc. has consistently maintained its top position from July to October 2024, showcasing its dominance in the category. Despite strong competition from brands like Endgame and Pura Vida, which held the second and third ranks respectively during the same period, Vortex Cannabis Inc. has managed to significantly outperform them in sales. Notably, Vortex Cannabis Inc.'s sales figures have shown a steady upward trend, culminating in October 2024, while Pura Vida experienced a slight decline. This consistent performance and growth trajectory highlight Vortex Cannabis Inc.'s strong market position and its ability to attract and retain customers in a competitive landscape.
Notable Products
In October 2024, the top-performing product for Vortex Cannabis Inc. was Afghan Black Hash (2g) under the Concentrates category, maintaining its first-place rank consistently from July through October with a sales figure of 48,835 in October. The Full Spectrum THC Jelly Cubes 20-Pack (200mg) in the Edible category also held its second-place position throughout these months, showcasing stable performance. THC Capsules 20-Pack (200mg), in the Capsules category, remained steadfast at third place, indicating consistent consumer demand. Notably, the Vanilla Boba Live Resin Disposable (1g) in the Vapor Pens category improved its rank from fifth to fourth place in October, surpassing Zkittlez Pure Live Resin Disposable (1g), which dropped from fourth to fifth place. This shift in rankings within the Vapor Pens category highlights a change in consumer preference towards Vanilla Boba products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
