Dec-2024
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Overview
Market Insights Snapshot
Vortex Cannabis Inc. has shown varying performance across different states and product categories. In Alberta, the brand has maintained a strong presence in the Concentrates category, improving its rank from 5th in September 2024 to 3rd by December 2024, indicating a positive trend in consumer preference and market penetration. However, their performance in the Edible category was less impressive, as they did not rank in the top 30 after September, suggesting a potential area for improvement. In the Vapor Pens category, they consistently hovered around the 44th to 46th ranking, which implies a stable but not leading position in this segment.
In Ontario, Vortex Cannabis Inc. has maintained a dominant position in the Concentrates category, consistently holding the top rank from September through December 2024. This indicates a strong foothold and brand recognition in this category within the province. Conversely, their performance in the Capsules category saw fluctuations, with a notable drop from 4th in October to 7th in November, before falling out of the top 30 by December. This inconsistency may point to shifting consumer preferences or increased competition. Meanwhile, their Vapor Pens category ranking slipped from 25th in September to 32nd by December, which could suggest challenges in maintaining market share in this competitive segment.
Competitive Landscape
In the Ontario concentrates market, Vortex Cannabis Inc. has maintained a consistent top position from September to December 2024, showcasing its dominance in the category. Despite fluctuations in sales, with a notable increase in December, Vortex Cannabis Inc. has successfully retained its number one rank. This stability is particularly impressive given the competitive landscape, where brands like Endgame consistently hold the second position, and Nugz maintains a steady third place. Endgame's sales have shown a strong upward trend, especially in December, which could pose a future threat to Vortex Cannabis Inc.'s leading position if the trend continues. Meanwhile, Nugz, although ranked lower, has also experienced a significant sales increase towards the end of the year, indicating potential growth. These dynamics suggest that while Vortex Cannabis Inc. currently leads, it must remain vigilant and innovative to sustain its market leadership amidst rising competition.
Notable Products
In December 2024, Vortex Cannabis Inc.'s Afghan Black Hash (2g) maintained its top position in the Concentrates category, with impressive sales of $54,133. Zkittlez Pure Live Resin Disposable (1g) held steady in the second rank within the Vapor Pens category, following a significant leap from fifth place in October. The Alaskan Thunder Fuck Live Resin (1g) made its debut in the rankings at third place, indicating a strong entry into the Concentrates market. Meanwhile, Vanilla Boba Live Resin Disposable (1g) dropped one spot to fourth in the Vapor Pens category, showing a slight decline in sales. Strawberry Ghost Live Resin Cartridge (1g) remained in fifth place, maintaining its position since November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.