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Jan-2025
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Overview
Market Insights Snapshot
In the Washington market, Washington Bud Company has shown a steady improvement in the Flower category, climbing from rank 71 in October 2024 to rank 60 by January 2025. This upward trend is complemented by a noticeable increase in sales from $119,263 in November 2024 to $131,815 in January 2025, indicating a positive reception among consumers. However, the brand's performance in the Pre-Roll category presents a different story, where it has not broken into the top 30 rankings. Despite a slight improvement in rank from 95 in October to 93 in December, Washington Bud Company has not been able to secure a position in January 2025, suggesting a potential area for growth and strategic focus.
While the Flower category appears to be a strong suit for Washington Bud Company in the Washington market, the absence of a top 30 rank in the Pre-Roll category as of January 2025 highlights a gap in their market penetration. This could be due to various factors such as competition, consumer preferences, or product availability. The brand's ability to maintain and build upon its success in the Flower category could serve as a blueprint for improving its standing in other categories. Close monitoring of these trends and strategic adjustments could potentially enhance Washington Bud Company's overall market performance in the future.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Washington Bud Company has shown a promising upward trend in rankings from October 2024 to January 2025, moving from 71st to 60th place. This improvement is notable when compared to competitors like Dog House, which experienced fluctuations and a drop to 85th place in December 2024 before recovering slightly to 69th in January 2025. Meanwhile, Green Haven has seen a consistent decline in rank, falling from 34th to 50th over the same period, which could indicate a potential opportunity for Washington Bud Company to capture more market share. Additionally, The Happy Cannabis has maintained a stable yet slightly improving position, ranking 53rd in January 2025. Despite fluctuations in the market, Washington Bud Company's sales have shown resilience, with a notable increase in January 2025, contrasting with the downward sales trends of some competitors. This suggests a strengthening position in the Washington flower market, potentially driven by strategic initiatives or product offerings that resonate well with consumers.
Notable Products
In January 2025, the top-performing product for Washington Bud Company was Afghani Hashplant 3.5g in the Flower category, maintaining its rank at number 1 from previous months with a notable sales figure of 933 units. The Afghani Hashplant 1g also showed significant improvement, climbing from 4th place in December 2024 to 2nd place in January 2025. Gorilla Girl 3.5g, another Flower category product, experienced a slight drop in rank from 2nd in December 2024 to 3rd in January 2025. The Afghani Hash Plant Pre-Roll 2-Pack 1g saw a decrease in performance, moving down to 4th place in January 2025 from 3rd in December 2024. A new entry in the rankings, Gorilla Girl 1g, secured the 5th position, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
