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Oct-2024
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Overview
Market Insights Snapshot
Washington Bud Company has shown some interesting dynamics in its performance across different product categories and states. In the Washington market, the brand has been making steady progress in the Flower category. Over the months from July to October 2024, the brand's ranking improved from 80th to 62nd, indicating a positive trend in this competitive category. This movement is supported by a consistent increase in sales, peaking in September before a slight dip in October. However, it's worth noting that despite these improvements, the brand has not yet cracked the top 30, which suggests there is still significant room for growth and increased market penetration.
On the other hand, the Pre-Roll category tells a different story for Washington Bud Company in Washington. The brand's ranking fluctuated slightly, moving from 90th in July to 88th in October, with a brief dip in August. This indicates a more volatile performance compared to the Flower category, with sales showing a slight decline in August before stabilizing. Similar to the Flower category, the brand has not made it into the top 30 rankings, highlighting challenges in gaining a stronger foothold in the Pre-Roll market. These insights suggest that while there is progress in some areas, Washington Bud Company may need to strategize further to boost its presence and performance across these categories.
Competitive Landscape
In the competitive landscape of the Flower category in Washington state, Washington Bud Company has shown a steady improvement in its ranking over the past few months, moving from 80th in July 2024 to 62nd in October 2024. This upward trend in rank is indicative of a positive reception in the market, likely driven by consistent sales growth, peaking in September 2024. In contrast, Trail Blazin Productions has also improved its position, jumping from 84th to 60th, suggesting a competitive edge in recent months. Meanwhile, Soulshine Cannabis experienced a decline, dropping from 66th to 74th, which could signal a potential opportunity for Washington Bud Company to capture more market share. Rochester Farms and The Happy Cannabis have shown fluctuations in their rankings, with Rochester Farms dropping from 57th to 71st and The Happy Cannabis showing a notable recovery from 75th to 56th. These shifts highlight the dynamic nature of the market, where Washington Bud Company's consistent performance could position it favorably against its competitors.
Notable Products
In October 2024, Washington Bud Company's top-performing product was Afghani Hashplant 3.5g in the Flower category, maintaining its rank at number one for four consecutive months with sales of 766 units. The Afghani Hash Plant Pre-Roll 2-Pack 1g rose to the second position, improving from its previous rankings of fourth and fifth in earlier months, indicating a significant increase in popularity. Afghani Hashplant 1g, also in the Flower category, maintained a strong presence at the third position, despite a slight decrease in sales from September. Gorilla Girl 3.5g experienced a drop in rank from second to fourth, reflecting a decrease in its sales performance. Mimosa Pre-Roll 2-Pack 1g re-entered the rankings in fourth place after being unranked in September, showing renewed interest among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
