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Nov-2024
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Overview
Market Insights Snapshot
Washington Bud Company has shown notable performance in the Washington market, particularly in the Flower category. Over the months from August to November 2024, the brand has steadily climbed in rankings from 84th to 61st. This upward trend is accompanied by a consistent increase in sales, culminating in a notable rise to $125,381 in November. The steady improvement in rankings and sales indicates a strengthening position in the Flower category, suggesting effective strategies or product offerings that resonate well with consumers in the state.
In contrast, the Pre-Roll category presents a more mixed picture for Washington Bud Company. The brand was not ranked in the top 30 in August 2024, but by September, it entered the rankings at 92nd place. However, the subsequent months saw a slight decline to 96th in October before recovering to 89th in November. Although the sales figures show some fluctuation, the overall trend suggests potential challenges in maintaining a strong foothold in this category. The brand's ability to enter the rankings after not being listed in the top 30 initially is a positive sign, but sustaining and improving this position will be crucial for future growth in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Washington Bud Company has shown a promising upward trajectory in rankings over the past few months. Starting from a rank of 84 in August 2024, the brand has steadily climbed to 61 by November 2024, indicating a positive trend in market presence. This improvement is notable when compared to competitors like Seattle's Private Reserve, which fluctuated between ranks 68 and 57 during the same period, and Trail Blazin Productions, which also saw a rise from 77 to 62. Meanwhile, Rochester Farms experienced a decline from 57 to 66, and Toasted Cannabis (WA) saw a significant drop from 56 to 60 in November after peaking at 39 in October. These shifts suggest that Washington Bud Company is gaining a stronger foothold in the market, potentially driven by consistent sales growth and effective market strategies, positioning it favorably against its competitors.
Notable Products
In November 2024, Afghani Hashplant (3.5g) maintained its position as the top-performing product for Washington Bud Company, continuing its reign at rank 1 with sales reaching 774 units. The Afghani Hash Plant Pre-Roll 2-Pack (1g) held steady at rank 2, showing a significant increase in sales from 484 units in October to 671 units in November. Gorilla Girl (3.5g) consistently ranked 3rd over the past months, with sales rising to 511 units in November. Meanwhile, Afghani Hashplant (1g) remained at rank 4, reflecting a slight recovery in sales to 491 units after a dip in October. Notably, the new entry, Gorilla Girl Pre-Roll 2-Pack (1g), debuted at rank 5, indicating a promising addition to the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
