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Aug-2024
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Overview
Market Insights Snapshot
Weed Pool's performance in the Saskatchewan market for the Flower category has shown some fluctuations over the past few months. In May 2024, the brand was ranked 28th, which improved to 25th in June. However, by July, it had slipped back to 29th, and in August, it fell out of the top 30 entirely, ranking 33rd. This downward trend in ranking could be a cause for concern, especially since the sales figures also reflect a decline, with the highest sales in June at $41,640, but dropping to $29,558 in August. The initial improvement in June indicates potential, but the subsequent decline suggests a need for strategic adjustments.
Interestingly, the brand's performance in Saskatchewan highlights the volatility within the Flower category. Despite the fluctuations, Weed Pool managed to stay within the top 30 for three consecutive months, which shows a certain level of resilience. The drop in August, however, signifies that competition is stiff and maintaining a high ranking requires consistent performance. This analysis underscores the importance of monitoring market trends and adapting strategies accordingly to sustain and improve market positions.
Competitive Landscape
In the competitive landscape of the Flower category in Saskatchewan, Weed Pool has experienced notable fluctuations in its rank and sales over the past few months. Weed Pool's rank improved from 28th in May 2024 to 25th in June 2024, coinciding with a significant increase in sales. However, by August 2024, Weed Pool's rank had declined to 33rd, reflecting a drop in sales. In contrast, Bold consistently ranked lower than Weed Pool, with ranks ranging from 29th to 35th, but saw a sales spike in August 2024. Holy Mountain emerged as a strong competitor, entering the top 20 in July 2024 and maintaining a higher sales volume than Weed Pool in subsequent months. Meanwhile, 5 Points Cannabis and Fleur De L'ile remained less consistent, with 5 Points Cannabis missing the top 20 in June 2024 and Fleur De L'ile gradually improving its rank and sales. These dynamics suggest that while Weed Pool has seen periods of strong performance, it faces stiff competition and must strategize to maintain and improve its market position.
Notable Products
In August 2024, Purple Diesel Milled (3.5g) emerged as the top-performing product for Weed Pool, maintaining a steady sales figure of 358 units. Premium Milled (14g), which was the leading product in June and July, dropped to second place with a notable decline in sales. Tropical Sherbet (7g) held its ground at third place, though its sales saw a reduction compared to previous months. Cali Kush (3.5g) consistently ranked fourth over the past months, showing a slight decrease in sales to 92 units in August. Space Pie (7g) experienced the most significant drop, falling to fifth place from its second position in July, with sales plummeting to 56 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
