.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Weekenders has shown a dynamic performance across different categories in New York. In the Flower category, the brand has experienced a notable ascent, climbing from a rank outside the top 30 in July to securing the 30th position by October. This significant leap suggests a positive reception and growing consumer interest in their Flower products. Conversely, in the Pre-Roll category, Weekenders has maintained a relatively stable presence, consistently ranking within the top 30 over the past few months. This stability indicates a steady demand for their Pre-Roll offerings, even as they faced fluctuations in sales volume over the same period.
Examining the sales trends, Weekenders experienced a substantial increase in sales for both categories in October, particularly in the Flower category where sales nearly doubled compared to the previous month. This surge in sales could be indicative of successful marketing strategies or seasonal demand spikes. Despite the earlier dip in rankings during the summer months, the brand's ability to rebound and achieve a top 30 position in the Flower category by October highlights its resilience and potential for growth in the competitive New York market. However, the absence of Weekenders in the top 30 rankings in July for Flower suggests there is still room for improvement in maintaining consistent performance throughout the year.
Competitive Landscape
In the competitive landscape of the New York Flower category, Weekenders has shown a remarkable improvement in its rank from July to October 2024. Initially positioned at 43rd in July, Weekenders climbed to 30th by October, indicating a significant upward trend in market presence. This improvement is particularly notable when compared to competitors such as The Botanist, which experienced a decline from 25th to 35th over the same period, and Ithaca Organics Cannabis Co., which also saw a drop in rank. Meanwhile, Aeterna and Etain maintained relatively stable positions, with Aeterna slightly declining and Etain showing a modest improvement. Despite Weekenders' lower sales figures compared to these competitors, its ability to improve rank suggests effective marketing strategies or product offerings that resonate well with consumers, positioning it as a rising player in the market.
Notable Products
In October 2024, Jelly Rancher (14g) from Weekenders emerged as the top-performing product, maintaining its number one rank from August and significantly boosting its sales to 1828 units. The Glow - Gelatti Bar Pre-Roll (1g) climbed to second place from its consistent third position in the previous months, with sales reaching 1287 units. Dream - Venum Bar Pre-Roll (1g), which was the top product in September, slipped to third place in October, despite strong sales figures of 1272 units. The Lift - Jelly Rancher Pre-Roll 7-Pack (3.5g) re-entered the rankings at fourth place, showcasing a robust performance after being unranked in September. Meanwhile, Lift - Jelly Rancher Pre-Roll (1g) maintained its fifth position from September, indicating stable demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
