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Jan-2025
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Overview
Market Insights Snapshot
West Coast Trading Co. has demonstrated a strong presence in the California market, particularly within the Concentrates category. Over the past four months, the brand has consistently maintained a position within the top 11, peaking at 9th place in November 2024. This indicates a solid hold in the market, with sales figures showing a general upward trend, culminating in a notable increase to $318,294 in January 2025. Such performance suggests that West Coast Trading Co. has effectively capitalized on consumer demand in this category, maintaining competitive standings amidst a dynamic market landscape.
However, the brand's performance in the Vapor Pens category in California presents a more challenging picture. While they managed to break into the rankings in November 2024 at the 93rd position, they have not been able to climb significantly higher, reaching the 90th spot by December. This indicates potential growth challenges or competitive pressures within the Vapor Pens category that the brand might need to address. The absence of a ranking in October 2024 further underscores the hurdles faced in gaining traction in this particular segment. Nonetheless, the presence in the top 100 by December suggests some positive momentum, which could be a foundation for future strategic initiatives.
Competitive Landscape
In the competitive landscape of California's concentrates market, West Coast Trading Co. has shown resilience and adaptability, maintaining a steady position in the rankings. Despite facing stiff competition, particularly from brands like ABX / AbsoluteXtracts and WVY, West Coast Trading Co. has experienced a positive trend, climbing from an 11th rank in October 2024 to securing the 9th position in November 2024, before stabilizing at 10th place in the following months. This upward movement is indicative of a strategic push that has helped them close the gap with higher-ranked competitors. Meanwhile, emerging brands such as Globs and Emerald Bay Extracts have also been gaining traction, with Globs notably jumping from 18th to 11th place by January 2025, suggesting a dynamic market environment where West Coast Trading Co. must continue to innovate to maintain its competitive edge.
Notable Products
In January 2025, the top-performing product for West Coast Trading Co. was LA Confidential Badder (1g) in the Concentrates category, achieving the highest rank with sales of 1710 units. Following closely was Tahoe OG Badder (1g), also in the Concentrates category, securing the second position. The Bubba Kush Pre-Roll (1g) made a notable impact by ranking third, indicating strong performance in the Pre-Roll category. White Buffalo Shatter (1g) and Alien OG Sugar Wax (1g) completed the top five, both maintaining strong positions within the Concentrates category. Compared to previous months, January saw a consistent dominance of Concentrates, with LA Confidential Badder rising to the top spot, reflecting a significant increase in consumer preference for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
