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Nov-2024
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Overview
Market Insights Snapshot
West Coast Trading Co. has shown notable progress in the California concentrates category over the past few months. The brand has climbed steadily in the rankings, moving from 15th place in August 2024 to 9th place by November 2024. This upward trend is supported by a consistent increase in sales, indicating a strengthening position in the market. The brand's ability to maintain and improve its ranking in a competitive category suggests effective market strategies and growing consumer preference for its products. However, in the vapor pens category, West Coast Trading Co. did not make it into the top 30, highlighting a potential area for growth or a reevaluation of their product offerings in this segment.
Despite the absence from the top rankings in the vapor pens category in California, the overall performance of West Coast Trading Co. in concentrates is commendable. The brand's consistent improvement in rankings, coupled with increased sales figures, points to a positive trajectory in this particular category. Such data-driven insights can be crucial for stakeholders looking to understand market dynamics and the competitive landscape. While the brand's performance in the vapor pens category may not be as strong, the concentrated efforts in the concentrates category appear to be paying off, suggesting a focused strategy that is yielding results.
Competitive Landscape
In the competitive landscape of the California concentrates market, West Coast Trading Co. has shown a notable upward trajectory in its rankings over recent months. Starting from a rank of 15th in August 2024, the brand climbed to 9th by November 2024, indicating a positive trend in market presence and consumer acceptance. This improvement is significant when compared to competitors such as ABX / AbsoluteXtracts, which saw a decline from 8th to 10th place over the same period, and WVY, which also dropped from 9th to 11th. Meanwhile, Himalaya maintained a steady 7th position, and Roll Bleezy made a remarkable leap from 74th to 8th, surpassing West Coast Trading Co. in November. These shifts highlight the dynamic nature of the market, where West Coast Trading Co.'s consistent sales growth has enabled it to improve its standing, although it faces stiff competition from both established and rapidly ascending brands.
Notable Products
In November 2024, the top-performing product from West Coast Trading Co. was XJ 13 Sugar Wax (1g) in the Concentrates category, maintaining its number one rank with notable sales of 2244 units. Hindu Kush Badder (1g) followed closely, holding steady at the second position with 2161 units sold. Grape Kola Live Resin (1g) remained third in the rankings, reflecting consistent performance since its debut in October 2024. Trainwreck Diamonds (1g) also maintained its position at fourth, while Venom OG Live Resin (1g) entered the rankings at fifth place. This stable ranking indicates strong consumer preference for these top four products over the past two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
