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Dec-2024
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Overview
Market Insights Snapshot
West Coast Trading Co. has demonstrated a consistent presence in the California market, specifically within the Concentrates category. Over the four-month period from September to December 2024, the brand maintained a strong position, starting at rank 11 in September and showing a slight improvement to rank 9 in November before settling back to rank 10 in December. This indicates a stable performance with a potential for growth, particularly given the increase in sales from approximately $264,810 in September to $333,337 in November. The brand's ability to stay within the top 10 by December suggests it has a strong foothold in the Concentrates market in California.
In contrast, West Coast Trading Co.'s performance in the Vapor Pens category in California tells a different story. The brand did not appear in the top 30 rankings for September and October, indicating a weaker presence in this category. However, it made a significant entry at rank 94 in November and improved to rank 86 in December. This upward trajectory, despite starting outside the top 30, suggests that the brand is gaining traction in the Vapor Pens category. This movement could indicate strategic efforts to increase market penetration or a response to changing consumer preferences, hinting at the potential for future growth in this segment.
Competitive Landscape
In the competitive landscape of the California concentrates market, West Coast Trading Co. has shown a steady performance with its rank fluctuating slightly between 9th and 11th place from September to December 2024. This consistency is noteworthy, especially when compared to competitors like ABX / AbsoluteXtracts, which experienced a drop from 8th to 10th place before recovering to 9th in December. Meanwhile, Cream Of The Crop (COTC) demonstrated a significant improvement, climbing from 23rd in October to 11th by December, indicating a potential threat to West Coast Trading Co.'s position. Additionally, WVY maintained a strong and stable presence in the top 8, showing a robust upward sales trend that could challenge West Coast Trading Co.'s market share. Despite these competitive pressures, West Coast Trading Co.'s ability to maintain its rank suggests resilience and a solid customer base, though it may need to innovate or adjust strategies to fend off rising competitors like Pistil Whip, which has also shown a positive trajectory, moving from 29th to 12th place over the same period.
Notable Products
In December 2024, Hindu Kush Badder (1g) maintained its position as the top-selling product for West Coast Trading Co., continuing its reign from previous months with sales reaching 2,198 units. Apple Fritter Sugar Wax (1g) emerged as the second-best performer with notable sales figures, climbing into the rankings for the first time this month. Cherry Drop Crumble (1g) secured the third position, also making its debut in the rankings. Super Silver Haze Sugar Wax (1g) followed closely in fourth place, while Venom OG Live Resin (1g) rounded out the top five. These rankings highlight a strong preference for concentrates, with several new entries compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
