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Oct-2024
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Overview
Market Insights Snapshot
West Coast Trading Co. has demonstrated a steady performance in the Concentrates category within California. Over the past few months, the brand's ranking has shown some fluctuations, starting at 13th place in July, dropping slightly to 15th in August, and then climbing back to 11th in both September and October. This upward movement in the latter months suggests a positive reception of their products or effective strategic adjustments. Despite the slight dip in August, the brand's ability to regain and maintain a higher position in September and October indicates resilience and potential growth in the California market.
Interestingly, West Coast Trading Co. has not appeared in the top 30 rankings for any other states or categories, which could be seen as a limitation in their market reach or a strategic focus on the California Concentrates market. This absence from other rankings highlights both a potential area for expansion and a need for diversification to enhance their brand presence beyond California. The performance within California can serve as a benchmark for future endeavors in other regions, providing insights into consumer preferences and competitive positioning.
Competitive Landscape
In the competitive landscape of the California concentrates market, West Coast Trading Co. has experienced fluctuations in its ranking over the past few months, indicating a dynamic market presence. As of October 2024, West Coast Trading Co. holds the 11th position, maintaining the same rank as in September, after a brief dip to 15th in August. This stability comes amidst notable movements from competitors such as ABX / AbsoluteXtracts, which consistently ranks higher at 9th place in both September and October. Meanwhile, Creme De Canna has shown a significant upward trajectory, climbing from 23rd in July to 10th in October, potentially posing a threat to West Coast Trading Co.'s market share. Despite these challenges, West Coast Trading Co.'s sales have shown resilience, with a notable increase in September, although they experienced a slight decline in October. This performance suggests that while West Coast Trading Co. faces strong competition, particularly from brands like Bear Labs and Friendly Farms, it remains a significant player in the California concentrates market.
Notable Products
In October 2024, West Coast Trading Co.'s top-performing product was XJ 13 Sugar Wax (1g) in the Concentrates category, securing the number one rank with sales of 2014 units. Following closely, Snowcap Sugar Wax (1g) and Ghost Train Haze Badder (1g) ranked second and third, respectively, showcasing notable popularity among consumers. Skunk #1 Badder (1g) and Thin Mint Badder (1g) rounded out the top five, maintaining strong sales figures that highlight their consistent demand. Compared to previous months, these products have consistently climbed the ranks, indicating a growing preference for these specific Concentrates. The upward trend in sales for these products from West Coast Trading Co. underscores their increasing market strength and consumer appeal in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
