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Oct-2024
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Overview
Market Insights Snapshot
Western Cannabis has shown varied performance across different categories and regions, with notable distinctions between the provinces of Alberta and Saskatchewan. In Alberta, the brand has maintained a consistent presence in the Concentrates category, holding a steady 10th position from August to October 2024. This stability is coupled with a positive sales trajectory, as evidenced by a rise from $81,568 in August to $95,100 in October. However, the Flower category tells a different story, where the brand did not make it into the top 30 in September and October, indicating a potential area for improvement. Meanwhile, in the Pre-Roll category, Western Cannabis has shown upward momentum, climbing from 50th in July to 36th by October, suggesting strategic gains in this segment.
In Saskatchewan, Western Cannabis has demonstrated significant growth in the Concentrates category, moving from being unranked in July to an impressive 2nd place by October. This upward trend in Saskatchewan highlights the brand's strengthening market position in this category. The Flower category, however, saw a decline from 9th in August to 16th in October, suggesting potential challenges in maintaining its earlier momentum. The Vapor Pens category also presents an interesting dynamic, as Western Cannabis entered the top 30 in September at 35th and quickly ascended to 15th by October, indicating a rapid increase in consumer preference or market penetration. These movements reflect a mixed but promising landscape for Western Cannabis across different product categories and provincial markets.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Western Cannabis has demonstrated a notable upward trajectory in its market position over the past few months. Starting from a rank of 50 in July 2024, Western Cannabis has climbed steadily to reach the 36th position by October 2024. This improvement in rank is accompanied by a significant increase in sales, indicating a strong market presence and growing consumer preference. In contrast, 1Spliff has experienced fluctuating ranks, ending slightly ahead of Western Cannabis at 35th in October, despite a similar sales performance. Meanwhile, Common Ground has seen a decline in rank from 32 in September to 37 in October, suggesting potential challenges in maintaining its market share. OHJA also saw a drop in rank to 39 in October, possibly due to a decrease in sales. Interestingly, Trippy Sips emerged in the rankings in September and quickly moved up to 34th place by October, indicating a rapid market entry. These dynamics highlight Western Cannabis's strategic positioning and growth potential amidst a competitive and evolving market.
Notable Products
In October 2024, Western Cannabis's top-performing product was Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its number one rank from the previous months with sales of 4181 units. Orange Creamsicle Pre-Roll 3-Pack (1.5g) held steady in second place, showing consistent performance since September. The Take 5 (5g) flower product ranked third, experiencing a slight decline from its top position in July. Matanuska TF Shatter (1g) in the Concentrates category improved its rank to fourth, up from fifth in September. Notably, Pineapple Smash Liquid Diamond Cartridge (1g) entered the rankings in fifth place, marking its debut in the Vapor Pens category for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
