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Jan-2025
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Overview
Market Insights Snapshot
Western Cannabis has demonstrated varied performance across different categories and provinces, with notable shifts in its rankings. In the Alberta market, the brand has maintained a stable presence in the Concentrates category, consistently ranking around the 10th to 12th positions over the past few months. However, the Pre-Roll and Vapor Pens categories have seen a decline, with rankings slipping out of the top 30 by January 2025 for Vapor Pens. The sales figures for Vapor Pens reflect this downward trend, dropping from over 125,000 in October 2024 to just over 24,000 by January 2025, indicating a significant decrease in consumer demand or market competitiveness in this category.
In Saskatchewan, Western Cannabis has shown resilience and growth in certain categories. The brand's performance in the Concentrates category is particularly impressive, regaining a strong position by January 2025, ranking 3rd after a brief dip in the preceding months. This resurgence is accompanied by an increase in sales, suggesting effective strategies or product offerings that resonate with consumers. Conversely, the Vapor Pens category in Saskatchewan saw the brand fall out of the top 30 in December 2024, only to reappear at 32nd in January 2025, highlighting potential volatility or challenges in sustaining market position. These movements across categories and regions provide a snapshot of Western Cannabis's dynamic market presence and the challenges it faces in maintaining consistent performance across different sectors.
Competitive Landscape
In the Alberta pre-roll category, Western Cannabis has experienced a notable shift in its competitive positioning over the past few months. Starting from October 2024, Western Cannabis was ranked 39th, but it saw a decline to 44th in November and further to 48th in December, before slightly improving to 47th in January 2025. This downward trend in rank is mirrored by a decrease in sales over the same period. In comparison, MTL Cannabis maintained a relatively stable rank, peaking at 42nd in December, which suggests a more consistent performance. Meanwhile, 7 Acres and Versus have also shown fluctuations, with Versus notably missing from the top 20 in December, indicating potential volatility in the market. The competitive landscape suggests that while Western Cannabis faces challenges, there is room for strategic adjustments to regain its standing and boost sales in the Alberta pre-roll market.
Notable Products
In January 2025, Western Cannabis's top-performing product was the Orange Creamsicle Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its first-place ranking from December 2024 with sales of 2599 units. The Take 5 (5g) from the Flower category climbed to the second spot, improving from its third-place position in the previous two months. Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g) dropped to third place, having previously been in the second position in December 2024. Matanuska TF Shatter (1g) entered the rankings at fourth place in the Concentrates category, showing a notable re-entry after not being ranked in November and December 2024. Electric Cherry Shatter (1g) debuted in the rankings at fifth place, indicating a new entry in the Concentrates category for January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
