.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Western Cannabis has shown varied performance across different product categories and provinces in recent months. In Alberta, their presence in the Concentrates category has been relatively stable, maintaining a ranking close to 10th place, although there was a slight dip to 12th in November 2024. The Pre-Roll category saw a steady improvement from August to October, reaching 35th place, but slipped back to 41st in November. Notably, the Flower category did not see Western Cannabis in the top 30, indicating a potential area for growth. Vapor Pens in Alberta also showed fluctuations, with a notable peak in October when they reached the 32nd position, followed by a decline to 49th in November, suggesting some volatility in this category.
In Saskatchewan, Western Cannabis demonstrated a strong upward trajectory in the Concentrates category, peaking at 2nd place in October 2024 before dropping back to 9th in November. This indicates a significant, albeit temporary, boost in market presence. The Flower category has remained more stable, with rankings fluctuating between 9th and 17th, suggesting a consistent but competitive position. The Pre-Roll category saw a decline from 15th in August to 25th by November, pointing to increased competition or changing consumer preferences. Interestingly, Vapor Pens were absent from the top rankings in August but made a notable entry at 37th in September, improving to 15th in October before settling at 24th in November, highlighting a growing interest in this product line within the province.
Competitive Landscape
In the competitive landscape of pre-rolls in Alberta, Western Cannabis has demonstrated a dynamic performance over recent months. Notably, Western Cannabis climbed from a rank of 44 in August 2024 to 35 in October 2024, showcasing a positive trend in market presence. However, a slight dip to 41 in November indicates a need for strategic adjustments to maintain momentum. In comparison, Lord Jones experienced a decline, moving from 34 to 40, while Nugz showed improvement, ending at 39 in November. LITTI and Trippy Sips also present competitive challenges, with Trippy Sips making a notable leap from being unranked in August to 36 in October. These shifts highlight an intensely competitive market where Western Cannabis must leverage its upward sales trend, particularly the peak in October, to sustain and enhance its market position against these evolving competitors.
Notable Products
In November 2024, Western Cannabis's top-performing product was the Orange Creamsicle Pre-Roll 3-Pack (1.5g), which climbed to the number one spot with notable sales of 3,376 units. This product has consistently improved its ranking over the past months, moving from fifth in August to second in October before reaching the top. The Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g), which held the top position from August to October, dropped to second place with 3,307 units sold. The Take 5 (5g) maintained its third-place ranking with stable sales figures throughout the months. Notably, the Orange Creamsicle Pre-Roll 12-Pack (6g) debuted in fourth place in November, while the Pineapple Smash Liquid Diamond Cartridge (1g) slipped to fifth after entering the rankings in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
