Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Western Cannabis has shown a varied performance across different categories and regions, with notable movements in rankings and sales. In Alberta, the brand has made significant strides in the Concentrates category, moving from 19th in June to 11th by September, indicating a strong upward trend. This improvement in rankings is supported by a consistent increase in sales, climbing from $48,408 in June to $113,400 in September. Conversely, in the Flower category, Western Cannabis struggled to maintain a top position, with rankings fluctuating and ultimately resting at 87th place in September, suggesting challenges in maintaining competitiveness in this segment. The Pre-Roll category, however, has been a bright spot, with a steady rise from 65th to 40th over the same period, highlighting a positive trajectory in consumer preference or market strategy.
In Saskatchewan, Western Cannabis has demonstrated a different pattern, particularly in the Flower category, where it maintained a relatively strong presence. Despite a dip in July, the brand climbed back to 16th place by September, reflecting resilience and potential market adaptability. However, the absence of ranking data in the Concentrates category after June, where the brand was initially 6th, raises questions about its ongoing competitiveness or strategic focus in this area. The Pre-Roll category showed an interesting dynamic, with fluctuating ranks that ended with a notable rise back to 33rd in September, suggesting potential volatility or shifts in market demand. Overall, Western Cannabis's performance across these provinces and categories indicates both opportunities and challenges, with certain markets and product lines showing promise while others may require strategic reassessment.
Competitive Landscape
In the competitive landscape of the Alberta pre-roll category, Western Cannabis has demonstrated a notable upward trajectory in recent months. Starting from a rank of 65 in June 2024, Western Cannabis improved its position to 40 by September 2024, indicating a strategic gain in market presence. This ascent is particularly significant when compared to competitors like Thumbs Up Brand, which also showed improvement but started from a higher position, moving from 59 to 39 over the same period. Meanwhile, Lord Jones and Vox experienced fluctuations, with Vox dropping from 25 to 43, suggesting potential volatility in their market strategy. Tasty's (CAN), although starting strong, saw a decline from 14 to 38, which may indicate a shift in consumer preferences or competitive pressures. Western Cannabis's consistent sales growth, culminating in a significant increase by September, positions it as a rising contender in the Alberta pre-roll market, potentially appealing to consumers seeking reliable and emerging brands.
Notable Products
In September 2024, Western Cannabis's top-performing product was Take 5 (5g) from the Flower category, consistently maintaining its number one rank since June, with impressive sales of 5689 units. The Matanuska Thunder Fuck Pre-Roll 3-Pack (1.5g) held the second position, showing a steady rise from third place in July and August. Orange Creamsicle Pre-Roll 3-Pack (1.5g) secured the third spot, having climbed from its initial introduction in August. Pineapple Smash Shatter (1g) made a notable entry into the rankings at fourth place, after not being ranked in August. Lastly, the Orange Creamsicle Pre-Roll 12-Pack (6g) dropped from its second position in June and July to fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.