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Aug-2024
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Overview
Market Insights Snapshot
Western Cultured has shown notable performance across different categories in Washington. In the Flower category, the brand experienced significant upward movement, climbing from a rank of 46 in June 2024 to 23 in August 2024. This positive trend indicates a growing preference for their products among consumers in the state. However, it is important to note that Western Cultured was not in the top 30 brands in May and June, which might have impacted their overall visibility and sales during those months. The increase in rank suggests a successful strategy in improving product quality or marketing efforts.
In the Pre-Roll category, Western Cultured maintained a more stable presence. The brand consistently remained within the top 30, starting at rank 26 in May 2024 and moving to rank 24 by August 2024. This stability highlights a consistent demand for their pre-roll products, albeit with slight fluctuations. The absence from the top 30 in the Flower category earlier in the year contrasts with their steady performance in pre-rolls, suggesting that different strategies may be required for each product line. Overall, the brand's performance in Washington indicates areas of strength and opportunities for growth, particularly in the Flower category where recent gains suggest a positive trajectory.
Competitive Landscape
In the highly competitive flower category in Washington, Western Cultured has shown significant fluctuations in rank and sales over the past few months. Notably, Western Cultured improved its rank from 46th in June 2024 to 23rd in August 2024, indicating a positive trend in market performance. This upward movement is particularly impressive when compared to Buddy Boy Farms, which peaked at 19th in July 2024 but dropped to 25th in August 2024. Similarly, Harmony Farms and Freddy's Fuego have maintained relatively stable ranks, with Harmony Farms hovering around the mid-20s and Freddy's Fuego experiencing a slight decline from 17th to 21st. Meanwhile, Hemp Kings has shown consistent performance, ranking 22nd in August 2024. These shifts in rankings highlight Western Cultured's potential to capture more market share, especially as it outperforms some of its competitors in recent months.
Notable Products
In August 2024, the top-performing product from Western Cultured was Seatown Lemon Haze Pre-Roll 2-Pack (1g), maintaining its number one rank for four consecutive months with sales of 4000 units. The Seatown Lemon Haze (3.5g) held steady at the second position, showing consistent performance over the same period with sales reaching 2614 units. Spiked Punch (3.5g) emerged as a strong contender, ranking third in August despite not being listed in previous months. Seatown Lemon Haze (1g) remained in the fourth position, reflecting a slight increase in sales. The Seatown Lemon Haze Infused Pre-Roll 2-Pack (1g) saw a drop from third to fifth place, indicating a decrease in its relative popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
