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Jan-2025
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Overview
Market Insights Snapshot
Wildflower Canada has shown consistent dominance in the topical category across several Canadian provinces. Notably, in Alberta, Wildflower Canada has maintained its position as the top brand in the topical category from October 2024 to January 2025, demonstrating strong and sustained consumer preference. Similarly, in British Columbia, the brand started at the top position in October 2024 but saw a slight decline to third place by January 2025, indicating some competitive pressure in the market. In Ontario and Saskatchewan, Wildflower Canada has remained a strong contender, holding the second position in Ontario in January 2025 and maintaining the second spot in Saskatchewan for the same period, highlighting its strong regional presence in the topical segment.
In the edible category, Wildflower Canada's performance is more varied across the provinces. In British Columbia, the brand shows a slight upward trend, moving from the 13th position in November and December 2024 to 11th in January 2025, suggesting a positive reception and potential for growth in the edible segment. Conversely, in Ontario, the brand has struggled to break into the top 20, consistently ranking at the 30th spot until January 2025, when it slightly improved to 28th place. This indicates that while Wildflower Canada has a strong foothold in topicals, it faces challenges in expanding its edible market share in certain regions. This varied performance across categories and provinces underscores the importance of targeted strategies to bolster its presence in the edibles market.
Competitive Landscape
In the Alberta topical cannabis market, Wildflower Canada has consistently maintained its top position from October 2024 through January 2025, demonstrating strong brand loyalty and effective market strategies. Despite facing competition from brands like Stewart Farms and Proofly, which have held the second and third ranks respectively during the same period, Wildflower Canada's sales have shown a robust upward trend, peaking in December 2024. This peak suggests a successful holiday marketing campaign or product launch, as it significantly outperformed its competitors in sales volume. The consistent ranking of Stewart Farms and Proofly indicates stable competition, but Wildflower Canada's ability to maintain the lead suggests a strong brand presence and customer preference in the Alberta market.
Notable Products
In January 2025, the top-performing product for Wildflower Canada was Sweet Dreams - CBD/CBN/THC 10:10:2 Goji Berry Gummies 5-Pack (50mg CBD,50mg CBN,10mg THC) in the Edible category, maintaining its position as the number one ranked product with sales of 6133 units. The CBD Extra Strength Relief Stick (1000mg CBD, 60g) in the Topical category held steady at the number two spot, consistent with its ranking from October to December 2024. Similarly, the CBD Relief Stick (205mg CBD) and CBD:THC 1:1 Relief Stick (105mg CBD, 105mg THC, 30g) both maintained their third and fourth positions, respectively, across these months. Daily Bliss - CBD Grilled Pineapple Gummies 30-Pack (300mg CBD) remained in the fifth position, despite a slight decrease in sales. Overall, there were no changes in the rankings from the previous months, indicating a stable performance for Wildflower Canada's top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
