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Nov-2024
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Overview
Market Insights Snapshot
Wildflower Canada has demonstrated a robust performance in the Topical category across multiple provinces. Notably, the brand has maintained its top position in both Alberta and British Columbia throughout the months from August to November 2024. This consistent ranking highlights the brand's strong foothold and consumer preference in these regions. However, in Ontario, the brand saw a slight dip in its ranking from second to third place, indicating a potential area for improvement or increased competition. In Saskatchewan, Wildflower Canada consistently held the third position until November, where it dropped out of the top 30, suggesting a significant shift in market dynamics or consumer preferences.
In the Edible category, Wildflower Canada's performance varies significantly across provinces. In British Columbia, the brand has shown a positive trajectory, moving up from 13th to 10th place by November 2024. This upward trend indicates growing consumer interest and possibly effective marketing strategies or product offerings. Conversely, in Ontario, the brand was not ranked in the top 30 in August but made its way to 30th place by October, showing an emerging presence in the market. Despite these gains, the absence of rankings in some months highlights potential challenges or opportunities for further market penetration and growth.
Competitive Landscape
In the Alberta topical cannabis market, Wildflower Canada has consistently maintained its leading position from August to November 2024, outperforming its competitors in both rank and sales. Despite strong competition from brands like Proofly and Stewart Farms, which have alternated between the second and third ranks, Wildflower Canada has retained the top spot, indicating a robust market presence and consumer preference. While Stewart Farms has shown a steady increase in sales over the months, Wildflower Canada's sales have not only remained higher but also demonstrated an upward trend, particularly in November 2024. This suggests that Wildflower Canada's product offerings and brand loyalty are effectively countering competitive pressures, ensuring its dominance in the Alberta market.
Notable Products
In November 2024, Wildflower Canada's top-performing product was the Sweet Dreams - CBD/CBN/THC 10:10:2 Goji Berry Gummies 5-Pack, maintaining its first-place ranking from October with sales figures reaching 5425 units. The CBD Extra Strength Relief Stick held steady in the second position, although its sales slightly decreased compared to previous months. The CBD Relief Stick remained consistently in third place, showing a modest improvement in sales from October. The CBD:THC 1:1 Relief Stick and Daily Bliss - CBD Grilled Pineapple Gummies also retained their fourth and fifth positions respectively, with only minor fluctuations in sales figures. Overall, the rankings for Wildflower Canada's top products remained stable from October to November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
