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Oct-2024
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Overview
Market Insights Snapshot
Wildflower Canada has demonstrated a strong performance in the Topical category across multiple provinces. Notably, it has maintained the number one rank in both Alberta and British Columbia consistently from July to October 2024, indicating a stable market presence and consumer preference for its topical products. In Ontario, however, the brand experienced a slight decline, moving from second to third place by October 2024, which may suggest increased competition or shifting consumer preferences. Additionally, Wildflower Canada's entry into the top 30 in the Edible category in Ontario, ranking 31st in September and improving to 30th in October 2024, highlights a positive trend and potential growth opportunity in this segment.
In the Edible category, Wildflower Canada has shown some movement in British Columbia, where it improved its ranking from 13th to 11th place between September and October 2024. Despite this upward trend, the brand's sales in this category have fluctuated, suggesting variability in consumer demand or possible seasonal influences. Meanwhile, in Saskatchewan, Wildflower Canada has consistently held the third position in the Topical category since August 2024, which is a commendable achievement considering the absence of a July ranking. This consistency may reflect a solidifying brand reputation and consumer loyalty within the province. Overall, Wildflower Canada's performance across these categories and provinces illustrates both its current strengths and areas for potential growth.
Competitive Landscape
In the Alberta topical cannabis market, Wildflower Canada has consistently maintained its top rank from July to October 2024, showcasing its strong market presence and customer loyalty. Despite the competitive landscape, Wildflower Canada has outperformed its closest competitors, Stewart Farms and Proofly, both of which have seen fluctuations in their rankings. Stewart Farms improved its position from fourth to second place by October, while Proofly maintained a steady third position, indicating a competitive push but not enough to overtake Wildflower Canada. This consistent top ranking for Wildflower Canada suggests a robust sales strategy and brand strength, even as its sales saw a slight dip in October compared to September. The brand's ability to hold the number one spot amidst rising competitors highlights its resilience and potential for continued dominance in the Alberta market.
Notable Products
For October 2024, the top-performing product for Wildflower Canada is Sweet Dreams - CBD/CBN/THC 10:10:2 Goji Berry Gummies 5-Pack, which reclaimed the number one spot after a brief dip to second place in September. This product achieved notable sales figures of 4910 units in October. The CBD Extra Strength Relief Stick maintained a strong presence, consistently holding second place throughout the past months. Meanwhile, the CBD Relief Stick remains steady at third place, despite a gradual decline in sales. The CBD:THC 1:1 Relief Stick and Daily Bliss - CBD Grilled Pineapple Gummies have shown consistent rankings at fourth and fifth places, respectively, over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
