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Oct-2024
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Overview
Market Insights Snapshot
Wonder Wellness Co. has shown a consistent performance in the Illinois edibles market, maintaining the 11th rank from September to October 2024. This stability is noteworthy given the competitive nature of the market. The brand's sales in Illinois have seen a positive upward trend, with a notable increase from $565,297 in September to $612,004 in October. This suggests a growing consumer base and possibly effective marketing strategies or product offerings that resonate well with the local market. The brand's ability to remain within the top 15 consistently highlights its strong presence and competitive edge in the Illinois edibles category.
In contrast, the performance of Wonder Wellness Co. in Michigan presents a different narrative. The brand has not been able to break into the top 30 rankings in the edibles category over the past few months, with its highest position being 51st in October 2024. Despite this, there is a slight positive movement in sales, from $56,945 in September to $72,455 in October, indicating potential growth opportunities if the brand can enhance its market strategies. Meanwhile, in Ohio, the brand has shown some resilience by moving up to the 28th rank in October, after fluctuating between the 29th and 33rd positions in previous months. This upward movement, although modest, could signify the beginning of a more robust presence in the Ohio market.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Illinois, Wonder Wellness Co. has shown a steady improvement in its market position over the past few months. From July to October 2024, Wonder Wellness Co. climbed from the 12th to the 11th rank, indicating a positive trend in consumer preference and sales performance. This upward movement is notable, especially when compared to competitors like Nature's Grace and Wellness and Betty's Eddies, which have experienced fluctuations in their rankings, with both brands oscillating between the 11th and 13th positions. Meanwhile, Mindy's Edibles and Good News have maintained consistent ranks at 10th and 9th respectively, suggesting a stable consumer base. The consistent sales growth for Wonder Wellness Co. positions it as a rising competitor, potentially poised to challenge higher-ranked brands if the trend continues.
Notable Products
In October 2024, Wonder Wellness Co.'s top-performing product remains the Laugh - Tumeric x Tangerine Gummies 20-Pack (100mg) in the Edible category, maintaining its number one rank consistently since July with sales reaching 12,823 units. The Relax - CBD/THC 2:1 Blueberry Gummies 20-Pack (200mg CBD, 100mg THC) also held its second-place position, showing a notable increase in sales from September. Focus - CBG THC 1:1 Prickly Pear Gummies 20-Pack (100mg THC, 100mg CBG) stayed steady at third place, with a slight uptick in sales. The Sleep - THC/CBD/CBN 1:1:1 Plum Gummies 20-Pack (110mg THC, 100mg CBD, 100mg CBN) climbed to fourth place, improving from its fifth rank in September. Meanwhile, the Laugh - Tumeric x Tangerine Mints 40-Pack (100mg) dropped to fifth place, experiencing a decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
