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Dec-2024
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Overview
Market Insights Snapshot
Wonder Wellness Co. has shown a consistent performance in the Illinois edible market, maintaining a steady presence within the top 15 brands. From September to December 2024, the brand's ranking slightly fluctuated between 11th and 12th place, demonstrating a stable market position. Notably, there was a significant increase in sales over this period, indicating a growing consumer preference for their products. This upward trend in sales suggests that Wonder Wellness Co. is effectively capturing market share and enhancing its visibility among competitors in Illinois.
In contrast, the brand's performance in Michigan and Ohio has been more volatile. In Michigan, Wonder Wellness Co. did not make it into the top 30 brands, highlighting a challenging market environment. However, there was a slight improvement in rankings from September to December, suggesting potential for growth. Similarly, in Ohio, the brand fluctuated around the 30th position, with rankings dipping as low as 35th in November before recovering to 33rd in December. This indicates a need for strategic adjustments to strengthen their market position in these states. The varying performance across these states underscores the importance of tailored strategies to cater to different market dynamics.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Wonder Wellness Co. has shown a consistent performance, maintaining a steady rank of 11th in both October and December 2024, slightly improving from 12th in September and November. This stability is notable given the fluctuating ranks of competitors such as Nature's Grace and Wellness and Betty's Eddies, which oscillated between 12th and 13th positions during the same period. While Good News maintained a strong presence, ranking consistently in the top 10, Wonder Wellness Co.'s upward sales trajectory suggests a positive trend, potentially positioning it to challenge higher-ranked competitors in the near future. Meanwhile, Ozone experienced a decline from 5th to 9th place, indicating potential vulnerabilities that Wonder Wellness Co. could capitalize on to enhance its market position.
Notable Products
In December 2024, the top-performing product from Wonder Wellness Co. was Laugh - Tumeric x Tangerine Gummies 20-Pack (100mg) in the Edible category, maintaining its rank at number one with sales reaching $15,798. Following closely, Relax - CBD/THC 2:1 Blueberry Gummies 20-Pack (200mg CBD, 100mg THC) also held steady in the second position with increased sales compared to previous months. Sleep - THC/CBD/CBN 1:1:1 Plum Gummies 20-Pack (110mg THC, 100mg CBD, 100mg CBN) consistently ranked third, showing a steady rise in popularity since September. Focus - CBG/THC 1:1 Prickly Pear Gummies 20-Pack (100mg THC, 100mg CBG) maintained its fourth position throughout the last few months. Laugh - Tumeric x Tangerine Mints 40-Pack (100mg) re-entered the rankings in December, securing the fifth spot after being absent from the top five in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
