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Jan-2025
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Overview
Market Insights Snapshot
Wonder Wellness Co. has demonstrated a notable presence in the Illinois edibles market, consistently ranking within the top 12 brands from October 2024 to January 2025. Although they experienced a slight dip in their ranking from 10th in December 2024 to 12th in January 2025, their sales figures reveal a strong performance, peaking in December 2024. This indicates a resilient market position despite minor fluctuations in rank. Conversely, in Michigan, Wonder Wellness Co. did not make it into the top 30, indicating a challenging market environment or perhaps a need for strategic adjustments to boost their visibility and sales in that state.
In Ohio, Wonder Wellness Co. has shown a positive trajectory in their rankings, improving from 34th in November and December 2024 to 24th by January 2025. This upward movement suggests growing consumer interest and potential market share gains in the state. However, the brand's sales figures in Ohio have been somewhat volatile, with a significant increase observed in January 2025. This could be attributed to effective marketing campaigns or seasonal demand fluctuations. Such insights into state-specific performance can guide Wonder Wellness Co. in tailoring their strategies to capitalize on emerging opportunities and address existing challenges in each market.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Illinois, Wonder Wellness Co. has experienced fluctuating rankings, indicating a dynamic market presence. Over the period from October 2024 to January 2025, Wonder Wellness Co. saw its rank oscillate between 10th and 12th place, suggesting a stable yet competitive position. Notably, The Funnies Gummies consistently outperformed Wonder Wellness Co., maintaining a higher rank, although it dropped to 10th place in January 2025, which was a notable dip from its previous positions. Meanwhile, Mindy's Edibles also presented strong competition, with rankings close to Wonder Wellness Co., but experienced a drop to 11th place in January 2025, similar to Wonder Wellness Co.'s trajectory. On the other hand, Betty's Eddies and Savvy remained lower in the rankings, indicating that Wonder Wellness Co. maintains a competitive edge over these brands. Despite these fluctuations, Wonder Wellness Co.'s sales trends suggest resilience, with a notable sales peak in December 2024, highlighting its potential to capitalize on market opportunities amidst fierce competition.
Notable Products
In January 2025, Wonder Wellness Co.'s top-performing product was Laugh - Tumeric x Tangerine Gummies 20-Pack, maintaining its first-place ranking for four consecutive months with sales of 12,927 units. Following closely, Relax - CBD/THC 2:1 Blueberry Gummies 20-Pack held the second position consistently, despite a slight dip in sales from the previous month. Sleep - THC/CBD/CBN 1:1:1 Plum Gummies 20-Pack also remained steadfast in third place, showing a decrease in sales compared to December. Focus - CBG/THC 1:1 Prickly Pear Gummies 20-Pack kept its fourth-place position with a similar sales pattern. Laugh - Tumeric x Tangerine Mints 40-Pack continued in fifth place, showing a significant drop in sales from December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
