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Oct-2024
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Overview
Market Insights Snapshot
Woodward Fine Cannabis has shown a notable performance in the Ohio market, particularly in the Flower category. Over the months from July to October 2024, the brand has climbed the ranks from 20th to an impressive 12th position. This upward trajectory indicates a strong consumer preference and growing brand presence in the Flower segment, highlighted by a substantial increase in sales from July to October. Despite a dip in ranking in September, the brand rebounded significantly in October, suggesting successful strategies or product offerings that resonated well with consumers during that period.
Conversely, in the Vapor Pens category within Ohio, Woodward Fine Cannabis experienced a decline, dropping out of the top 30 by October 2024. This fall from a consistent 29th position over the summer months to 53rd in October may indicate challenges in maintaining market share or competitiveness in this category. The stark decrease in sales figures for Vapor Pens further underscores the difficulty the brand faces in this segment. This contrast between the two product categories highlights the brand's varied performance across different segments, suggesting areas for potential improvement or strategic shifts.
Competitive Landscape
In the competitive landscape of the flower category in Ohio, Woodward Fine Cannabis has demonstrated a notable upward trajectory in recent months. Despite starting at rank 20 in July 2024, Woodward Fine Cannabis climbed to rank 12 by October 2024, indicating a significant improvement in its market position. This positive shift is particularly impressive when compared to competitors like Triple Seven, which rose from rank 25 to 11, and Simply Herb, which maintained a steady rank at 13. Meanwhile, Meigs County Grown experienced fluctuations but ultimately returned to its initial rank of 10. The sales growth for Woodward Fine Cannabis aligns with its improved ranking, suggesting effective market strategies and increasing consumer preference. As Woodward Fine Cannabis continues to enhance its market presence, it remains crucial to monitor these dynamics to capitalize on emerging opportunities and address competitive challenges.
Notable Products
In October 2024, Animal Face (5.66g) from Woodward Fine Cannabis reclaimed the top spot in the Flower category, boasting impressive sales of 3202 units, a significant increase from previous months. Blueberry Cheesecake (5.66g) followed closely, dropping from first to second place, despite maintaining strong sales figures. Wedding Cake (5.66g) consistently held the third position, showing a steady performance throughout the months. Grapehead (5.66g) made a notable entry in the rankings at fourth place, while Mushroom Cake (5.66g) reappeared in the fifth position after a brief absence in previous months. The rankings indicate a dynamic shift in consumer preferences, with Animal Face making a remarkable comeback to the forefront of Woodward Fine Cannabis's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
