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Nov-2024
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Overview
Market Insights Snapshot
Woodward Fine Cannabis has demonstrated varying performance across different product categories and states. Notably, in the Flower category within Ohio, the brand has shown a remarkable upward trend, moving from a rank of 23 in September to 13 in October, before settling at 16 in November. This suggests a strong market presence and consumer preference for their flower products in Ohio. However, their performance in the Vapor Pens category in Ohio has been less consistent, with a drop out of the top 30 by October, indicating potential challenges in maintaining competitiveness in this specific category.
Analyzing the sales figures, Woodward Fine Cannabis experienced a notable increase in flower sales in Ohio from September to October, which aligns with their improved ranking. This suggests effective strategies or product offerings that resonated well with consumers during this period. In contrast, the Vapor Pens category did not maintain a top 30 position in October and November, highlighting a significant decline in sales and market presence. This divergence between categories suggests that while Woodward Fine Cannabis is strengthening its position in the flower market, it may need to reassess its approach in the vapor pens segment to regain traction.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Woodward Fine Cannabis has experienced notable fluctuations in its market position over the past few months. Starting from a rank of 21 in August 2024, Woodward Fine Cannabis improved to 13 in October but slightly declined to 16 by November. This performance is indicative of a dynamic market where competitors like Triple Seven and Neighborgoods have also shown significant rank changes, with Triple Seven moving from 24 to 15 and Neighborgoods from 31 to 17 over the same period. Meanwhile, Farkas Farms / Bullseye Gardens maintained a relatively stable position, hovering around the mid-teens. Despite these shifts, Woodward Fine Cannabis's sales figures have shown resilience, particularly with a notable spike in October, suggesting effective strategies in place to capture consumer interest amidst stiff competition. As the market continues to evolve, monitoring these trends will be crucial for stakeholders aiming to leverage data-driven insights for strategic decision-making.
Notable Products
In November 2024, the top-performing product for Woodward Fine Cannabis was Animal Face (5.66g) in the Flower category, maintaining its first-place ranking with notable sales of 3291 units. Blueberry Cheesecake (5.66g) followed in second place, sliding from its previous top position in September. Diamonds (5.66g) made a significant comeback, securing the third rank after not being listed in October. Banana MAC (5.66g) climbed to fourth place, showing a consistent improvement from previous months. Wedding Cake (5.66g) dropped to fifth, continuing its downward trend from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
