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Oct-2024
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Overview
Market Insights Snapshot
WTF Extracts has shown varied performance across different product categories in Arizona. In the Concentrates category, the brand maintained a stable ranking at 4th place from July to September 2024 but experienced a dip to 8th place in October. This decline in ranking coincided with a decrease in sales, from $263,697 in July to $165,330 in October. Such a drop might indicate increased competition or a shift in consumer preferences within the state. Meanwhile, in the Pre-Roll category, WTF Extracts held steady at 8th place throughout the same period, suggesting a consistent market presence despite a gradual reduction in sales figures.
The Vapor Pens category, however, tells a slightly different story. WTF Extracts improved its ranking from 7th in July and August to 4th in September, before falling back to 8th in October. This fluctuation in rankings, coupled with the peak sales in September, highlights a temporary surge in demand or effective marketing strategies during that month. Despite the drop in October, the brand's ability to reach a higher ranking in September suggests potential for growth or recovery in the coming months. The absence of WTF Extracts from the top 30 in other states or provinces could indicate a more concentrated market strategy in Arizona or challenges in market penetration elsewhere.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WTF Extracts has shown a dynamic shift in its market position over the past few months. Notably, WTF Extracts climbed to the 4th rank in September 2024, a significant improvement from its 7th position in July and August, before settling back to 8th in October. This fluctuation highlights a competitive tussle with brands like Timeless, which consistently maintained a top-tier rank, albeit dropping slightly from 6th to 7th in October. Meanwhile, iLava improved its standing from 8th to 6th, potentially impacting WTF Extracts' rank. Despite these rank changes, WTF Extracts experienced a notable sales surge in September, indicating strong consumer demand and the potential for future growth if they can stabilize their rank against competitors like Jeeter and IO Extracts, which remained steady at 9th and 10th positions, respectively.
Notable Products
In October 2024, the top-performing product for WTF Extracts was the Fluff Fumez Diamond Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous two months with impressive sales of 4082 units. The Fluff Fumez Diamond Infused Pre-Roll (0.5g) debuted at the second position, indicating strong consumer demand for this product variant. The Pineapple Express Distillate Disposable (1g) in the Vapor Pens category secured the third position, showing a robust entry into the rankings. Meanwhile, the Pina Colada Distillate Disposable (1g) followed closely in fourth place, suggesting a competitive market within the Vapor Pens category. The Bubba Berry Distillate Disposable (1g) maintained its fifth position from the previous month, reflecting steady sales growth in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
