.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
WTF Extracts has demonstrated a strong presence in the Arizona market, particularly within the Concentrates and Vapor Pens categories. In the Concentrates category, the brand has maintained an impressive upward trajectory, moving from a rank of 5 in October and November 2024 to securing the 3rd position by December 2024 and January 2025. This consistent improvement reflects a robust demand for their products in this category. Similarly, WTF Extracts has shown significant strength in the Vapor Pens category, maintaining a steady position, moving slightly up from rank 5 in October and November to rank 4 in December and January. This consistency suggests a stable consumer base and effective market strategies in place for these product lines.
However, the brand's performance in the Pre-Roll category in Arizona presents a different narrative. WTF Extracts experienced a slight decline in rankings, moving from 8th in October 2024 to 10th by December 2024 and January 2025. This downward shift could indicate increasing competition or changing consumer preferences within this segment. Notably, the absence of WTF Extracts from the top 30 brands in any other states or provinces during this period highlights a potential area for growth and expansion outside of Arizona. This absence might suggest a need for strategic adjustments to broaden their market reach beyond their current stronghold.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WTF Extracts has shown a notable upward trend in rankings, moving from 5th place in October and November 2024 to 4th place in December 2024 and January 2025. This improvement suggests a positive reception and growing market presence, likely driven by a significant increase in sales during December 2024. Despite this progress, WTF Extracts remains behind major competitors such as STIIIZY and Mfused, which consistently hold the 2nd and 3rd ranks respectively. Meanwhile, Dime Industries experienced a decline, dropping from 4th to 6th place, which may have contributed to WTF Extracts' rise in rank. Additionally, Abstrakt closely follows WTF Extracts, indicating a competitive environment where maintaining and improving rank will require continued strategic efforts.
Notable Products
In January 2025, the top-performing product for WTF Extracts was Pineapple Express Distillate Disposable (1g) in the Vapor Pens category, achieving the number 1 rank with sales of 2630 units. This product improved from its previous position of second in December 2024. Stardawg Live Resin Disposable (1g) entered the rankings for the first time, securing the second position. Slurricane Diamond Infused Pre-Roll (1g) was ranked third, marking its debut in the rankings as well. Bubba Berry Distillate Disposable (1g) slipped down to fifth place from fourth in December 2024, showing a slight decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
