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Dec-2024
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Overview
Market Insights Snapshot
WTF Extracts has shown a dynamic performance in the Arizona market, particularly in the Concentrates category where they have consistently maintained a top-five position. Notably, their rank improved from 5th in October 2024 to 3rd by November and December, indicating a positive momentum. This upward trend is further supported by a steady increase in sales, culminating in December. In contrast, their presence in the Pre-Roll category has seen a decline, slipping from 8th place in September and October to 10th by December. This drop suggests a potential area for strategic improvement or re-evaluation.
In the Vapor Pens category, WTF Extracts has demonstrated remarkable consistency within Arizona, holding steady in the top five throughout the last quarter of 2024. Their position improved slightly from 5th in September and October to 4th in November and December, reflecting a robust demand for their products in this category. The sales figures for Vapor Pens also reveal a substantial increase in December, indicating a strong finish to the year. However, it is noteworthy that in other states or provinces, WTF Extracts did not rank within the top 30 for any category, highlighting a potential opportunity for expansion or increased marketing efforts in those regions.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WTF Extracts has shown a promising upward trajectory in recent months. While consistently maintaining a rank of 5th in September and October 2024, WTF Extracts improved to 4th place in November and sustained this position in December. This upward movement is noteworthy as it indicates a positive trend in sales performance, especially when compared to competitors like Dime Industries, which experienced a decline from 4th to 6th place over the same period. Despite the strong presence of leading brands such as STIIIZY and Mfused, which have consistently held the 2nd and 3rd ranks respectively, WTF Extracts' ability to climb the ranks suggests an effective market strategy and growing consumer preference. This momentum positions WTF Extracts as a formidable contender in the Arizona vapor pen market, with potential for further growth if current trends continue.
Notable Products
In December 2024, the top-performing product from WTF Extracts was the Lemon Granita Diamond Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place rank from November with sales of 3,118 units. The Pineapple Express Distillate Disposable (1g) in the Vapor Pens category saw a significant rise to the second position, improving from its absence in November's top rankings. Modified Banana Diamond Infused Pre-Roll (1g) held steady at the third spot, showing consistent performance similar to the previous month. Bubba Berry Distillate Disposable (1g) entered the rankings at fourth place, indicating a new surge in popularity. Lastly, Triple OG Distillate Disposable (1g) rounded out the top five, marking its debut in the December rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
