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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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WTF Extracts is stocked at 25 licensed dispensaries across Arizona, Florida, and Illinois, 13 of them in Arizona, with the deepest coverage in Phoenix, Mesa, Buckeye, Gilbert, and Guadalupe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
WTF Extracts concentrated 65.15% of October 2026 sales in Pre-Roll, with Concentrates at 20.06% and Vapor Pens at 14.79%, while brand-level sales fell 98.71% year over year and 24-month sales declined 98.97%. Pre-Roll contracted 90.74% YoY and 25.52% MoM, Concentrates dropped 98.55% YoY and 65.21% MoM, and Vapor Pens declined 99.74% YoY and 79.41% MoM, alongside a 14.29% YoY increase in average price to $19.62. The pattern implies a forced retrenchment toward Pre-Roll as the least-negative anchor and a sharp pullback from cartridges and dabbables, concentrating risk in a single category while price inflation narrows the accessible customer set.
Within Pre-Roll, WTF Extracts held rank 62 in Arizona, indicating limited shelf traction relative to the category and a constrained pathway to regain velocity as MoM declines of 25.52% in Pre-Roll outperformed the 79.41% MoM drop in Vapor Pens but still signaled ongoing share pressure. With Pre-Roll’s 65.15% mix paired to a 90.74% YoY decline versus a 98.55% YoY decline in Concentrates, the portfolio tilt loads the brand’s positioning into a lower-price-per-unit category even as the category with the highest average price point in the mix, Vapor Pens at $44.09, receded, implying a near-term strategy focused on depth where rank is weakest and a need to rebuild differentiation in higher-ticket formats to diversify away from a singe-category dependency.
Competitive Landscape
WTF Extracts sits at rank 62 in AZ Pre-Roll in October 2026, down 42 positions versus its rank 20 in October 2025, and falling 51 spots from rank 11 in July 2026, despite a historical peak at rank 8 in October 2024. Competitive momentum concentrated at the top: Jeeter held rank 1 with sales up 8.1% year over year while STIIIZY remained rank 2 with sales down 8.2%, and Anthem surged to rank 4 from rank 38 alongside an 840.5% YoY sales increase, creating a ladder-climbing environment that contrasts with WTF Extracts’ 210% YoY rank decline from 20 to 62. The pattern implies that WTF Extracts has ceded share to faster-rising incumbents and new climbers, signaling that regain of relevance will require reversing multi-quarter rank losses rather than relying on prior peak positioning.
Notable Products
WTF Extracts is concentrated in one format in October 2026, with Connoisseur / Infused pre-rolls accounting for 65.1% of sales and the top 10 items covering 86.3% of the lineup. New launches contribute 46.2% of sales, led by Grapealicious Diamond Infused Pre-Roll 5-Pack (2.5g), so most of its sales ride on infused pre-rolls and recent additions.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
