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Sep-2025
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Overview
Market Insights Snapshot
WTF Extracts has demonstrated consistent performance across several product categories in Arizona. In the Concentrates category, the brand maintained a strong presence, ranking third in June and August, and slipping slightly to fourth in July and September. This minor fluctuation indicates a stable market position despite a slight dip in sales from June to September. The Vapor Pens category shows even more stability, with the brand holding steady at sixth place across all four months, suggesting a reliable consumer base and consistent demand. However, the Pre-Roll category presents a more volatile picture, as WTF Extracts dropped from 19th in June to 22nd in September, which may indicate a need for strategic adjustments or increased competition in this segment.
While WTF Extracts maintains a foothold in the top ranks for Concentrates and Vapor Pens in Arizona, their performance in the Pre-Roll category reveals potential challenges. The absence of WTF Extracts from the top 30 in other states or categories could be seen as a missed opportunity or a strategic focus on their strongholds in Arizona. The brand's consistent ranking in Vapor Pens, alongside a slight decline in Concentrates, suggests an area of potential growth if they can leverage their existing strengths. The fluctuations in Pre-Roll rankings might prompt the brand to reassess its market strategy or product offerings to regain ground. Overall, WTF Extracts shows a solid performance with room for strategic enhancements to broaden its market impact.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WTF Extracts consistently held the 6th rank from June to September 2025, demonstrating a stable presence in the market. Despite facing stiff competition, WTF Extracts managed to maintain its position, which is notable given the fluctuations experienced by other brands. For instance, STIIIZY experienced a decline, moving from 3rd to 5th place, indicating a potential opportunity for WTF Extracts to close the gap with higher-ranked competitors. Meanwhile, Dime Industries showed variability, peaking at 2nd place in August before dropping to 4th in September. This volatility among competitors suggests that WTF Extracts could capitalize on market shifts to improve its rank. Additionally, while Timeless and Jeeter maintained relatively stable rankings, their sales figures indicate a downward trend, potentially opening further opportunities for WTF Extracts to increase its market share.
Notable Products
In September 2025, the top-performing product for WTF Extracts was Blue Raspberry Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place rank from August with sales of 3,504 units. Bubba Berry Distillate Disposable (1g) held steady in the second position despite a decrease in sales compared to the previous month. Strawberry Mango Haze Distillate Disposable (1g) improved its ranking to third place from fourth in August, indicating a rising preference among consumers. Jet Fuel OG Distillate Disposable (1g) remained in fourth place, showing consistency in its popularity despite a sales drop. Fruit Punch Distillate Disposable (1g) re-entered the top five rankings, securing the fifth position, which highlights a renewed interest in this flavor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
