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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
WTF Extracts is stocked at 22 licensed dispensaries across Arizona, Illinois, and Florida, 12 of them in Arizona, with the deepest coverage in Phoenix, Mesa, Buckeye, El Mirage, and Scottsdale. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
WTF Extracts concentrated 60.38% of July 2026 sales in Vapor Pens, where year-over-year declined 22.16% and month-over-month fell 6.98%, while Pre-Roll expanded to 19.84% share with 145.11% YoY growth and a 56.14% MoM jump; Concentrates held 19.79% share with 0.36% YoY and 21.42% MoM growth. The brand’s average price rose 1.08% YoY to $16.50 as Vapor Pens averaged $19.24 and Concentrates $12.69, indicating mix-driven price dispersion. With Vapor Pens ranked 10 in Arizona, the simultaneous contraction in its largest category and rapid expansion in Pre-Roll implies a deliberate rebalancing away from a weakening core into faster-growing formats.
Pre-Roll’s 56.14% MoM surge alongside Vapor Pens’ 6.98% MoM decline shifts volume toward lower-price items (Pre-Roll at $14.55 vs. Vapor Pens at $19.24), yet the 1.08% YoY rise in average price suggests premium Vapor Pen and Concentrates tiers are offsetting mix pressure. Concentrates’ 21.42% MoM and 0.36% YoY gains, paired with Pre-Roll’s 145.11% YoY growth, indicate a barbell: accessible entry via Pre-Roll for acquisition and Concentrates supporting value density, implying positioning that hedges category cyclicality while cushioning the Vapor Pens downtrend.
Competitive Landscape
WTF Extracts ranks #10 in AZ Vapor Pens in July 2026, sliding 4 positions year over year from #6 while also dropping 2 spots from April 2026 when it sat at #8; its historical ceiling was #5 in December 2024, indicating a multi-quarter downshift from peak. In contrast, Mfused holds #1 despite a -2.10% year-over-year sales change, while Abstrakt climbed from #5 to #2 on 85.18% growth, and Timeless rose from #7 to #5 with 67.89% growth, collectively tightening the top five as WTF Extracts moves the opposite direction; the rank trajectory implies share is consolidating above WTF Extracts, and a return toward the December 2024 peak would require reversing the 4-rank YoY erosion and the 2-rank slide since April 2026.
Notable Products
Gelato Breath Live Resin Disposable (1g) posted the steepest decline in July 2026 at -11.0% MoM while slipping to rank 6, contrasting with Bubba Berry Distillate Disposable (1g) up 40.7% MoM at rank 4 and Cherry Pie Hoe Distillate Disposable (1g) up 29.3% MoM at rank 3. Two Diamond Infused Pre-Roll SKUs occupy ranks 1 and 2, yet five of the top six are Vapor Pens, indicating a category skew despite Pre-Rolls leading the chart. Average Vapor Pen momentum mixes double‑digit gains (+12.1% to +40.7%) with a notable laggard at -11.0%, and the highest single‑SKU revenue sits at $43,475 for Cherry Pie Hoe Distillate Disposable (1g). The pattern implies WTF Extracts is consolidating around Vapor Pen disposables with selective Pre-Roll flagships, signaling a portfolio that trades breadth for depth in high‑velocity pen SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
