.svg){kind=small}
Mar-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
WTF Extracts has shown varied performance across different product categories in Arizona. In the Concentrates category, the brand experienced a decline from a rank of 3 in December 2024 to 7 in February 2025, before slightly improving to 6 in March 2025. This suggests some volatility in their market position, possibly influenced by fluctuating sales figures which saw a decrease from $360,561 in December 2024 to $238,941 by March 2025. In the Pre-Roll category, WTF Extracts maintained a consistent rank of 10 through December and January, but dropped to 16 by March, indicating a potential challenge in maintaining their market share amidst competition. The Vapor Pens category remained relatively stable, with a minor decline from 4 to 6 over the same period, suggesting a steady demand for their products despite a notable decrease in sales volume.
Interestingly, WTF Extracts did not appear in the top 30 brands in any other states or provinces across all categories during the analyzed months. This absence highlights a significant opportunity for expansion or a need for strategic adjustments to penetrate other markets. The brand's performance in Arizona could serve as a benchmark for its potential in other regions, provided they address the competitive pressures and consumer preferences effectively. While the brand's presence in the Arizona market is noteworthy, the lack of visibility in other states might suggest a focus on strengthening their existing market before venturing into new territories.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WTF Extracts experienced a notable shift in its market position from December 2024 to March 2025. Initially holding a strong 4th place in December and January, WTF Extracts saw a decline to 6th place by February and March. This drop in rank coincides with a downward trend in sales, which fell from a peak in December to lower figures by March. In contrast, Dime Industries maintained a competitive edge, consistently ranking higher, reaching as high as 4th place in February. Meanwhile, Abstrakt showed resilience by climbing to 4th place in March, overtaking WTF Extracts. The competitive dynamics suggest that while WTF Extracts started strong, the brand faces challenges from competitors like Timeless and Jeeter, which maintained stable rankings and sales, highlighting the need for strategic adjustments to regain market share.
Notable Products
In March 2025, the top-performing product from WTF Extracts was Blue Raspberry Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking from February with sales of 3048 units. Strawberry Mango Haze Distillate Disposable (1g) also showed strong performance, climbing from third to second place, indicating a notable increase in popularity. Garlic Cocktail Diamond Infused Pre-Roll (1g) entered the rankings for the first time in March, securing the third position in the Pre-Roll category. Ice Cream Cake Distillate Disposable (1g) and White Chocolate Raspberry Distillate Disposable (1g) debuted in the fourth and fifth positions, respectively, in the Vapor Pens category. The rankings suggest a growing consumer preference for Vapor Pens, with Blue Raspberry Distillate Disposable consistently leading sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
