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Nov-2024
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Overview
Market Insights Snapshot
WTF Extracts has shown a mixed performance across different product categories in Arizona. In the Concentrates category, the brand maintained a steady position at rank 4 in August and September 2024 but dropped to rank 8 in October and November. This decline in ranking corresponds with a reduction in sales from September to November, indicating a potential challenge in maintaining market share in this category. Conversely, in the Vapor Pens category, WTF Extracts demonstrated resilience, climbing from rank 7 in August to rank 5 in September, before settling back to rank 7 in the following months. Despite the fluctuation in rankings, sales figures in this category remained relatively robust, suggesting strong consumer demand for their vapor pen products.
In the Pre-Roll category, WTF Extracts consistently held the 8th position through August to October 2024, before slipping to rank 10 in November. This drop may reflect increased competition or a shift in consumer preferences. Notably, the sales figures for Pre-Rolls have seen a downward trend over these months, which might be a contributing factor to the brand's decline in ranking. The absence of WTF Extracts in the top 30 brands in other states and categories could be seen as a missed opportunity for market expansion or a strategic focus on strengthening their presence in Arizona. Such insights could guide the brand's future strategies in optimizing their product offerings and market penetration efforts.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WTF Extracts has shown resilience and adaptability, maintaining a consistent presence within the top 10 brands from August to November 2024. Despite a dip in rank from 5th in September to 7th in October and November, WTF Extracts' sales performance remains robust, suggesting strong consumer loyalty and effective marketing strategies. Notably, Abstrakt and Timeless have been formidable competitors, with Abstrakt securing a higher rank in most months and Timeless showing a notable sales increase in November. Meanwhile, iLava consistently holds the 8th rank, indicating a stable but less dynamic market position compared to WTF Extracts. The competitive dynamics suggest that while WTF Extracts faces stiff competition, particularly from Abstrakt and Timeless, it continues to capture significant market share, highlighting the importance of strategic positioning and brand differentiation in sustaining its market presence.
Notable Products
In November 2024, the top-performing product for WTF Extracts was the Fluff Fumez Diamond Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one ranking for four consecutive months with sales of 3128 units. The Presidential OG Diamond Infused Pre-Roll (1g) climbed to the second position, marking its debut in the rankings. Pineapple Express Distillate Disposable (1g) and Pina Colada Distillate Disposable (1g), both in the Vapor Pens category, secured the third and fourth spots, respectively, holding steady from October. Lemon Cherry Gelato Diamond Infused Pre-Roll (1g) entered the list at rank five, showcasing a notable performance. This month saw a consistent dominance of Pre-Roll products, with slight shifts in rankings for the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
