.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, WTF Extracts concentrated 65.98% of sales in Vapor Pens with a month-over-month rise of 32.53% but a year-over-year decline of 11.15%, while Pre-Roll lifted its share to 18.06% on 9.42% MoM and 88.25% YoY growth. Concentrates held 15.96% share with 6.63% MoM growth yet a 10.22% YoY drop, and the brand’s average price rose 7.59% YoY to $17.71 alongside a 20.49 average in Vapor Pens. Despite total brand sales down 1.61% YoY, the category mix points to a pivot where Pre-Roll expansion offsets Vapor Pens’ YoY softness and Concentrates’ contraction, implying a deliberate reweighting toward faster-moving formats.
With Vapor Pens still the largest base at 65.98% share and ranked 7 in Vapor Pens in Arizona, the 32.53% MoM surge paired with an 11.15% YoY dip suggests short-cycle recovery without a full-year rebound, while Pre-Roll’s 88.25% YoY and 9.42% MoM gains indicate headroom to diversify mix risk. Concentrates’ 10.22% YoY decline versus 6.63% MoM growth, combined with a 7.59% YoY price increase, signals a price-to-volume trade-off where near-term momentum is leaning toward accessible Pre-Roll price points and recalibrated Vapor Pen promotions. The implication is that WTF Extracts’ positioning is shifting from single-category reliance toward a two-pillar strategy where Pre-Roll growth cushions Vapor Pens volatility and Concentrates serve as a smaller, margin-tuned complement.
Competitive Landscape
WTF Extracts sits at rank #7 in AZ Vapor Pens in May 2026, down 1 position year over year from #6 and up 2 spots versus February 2026’s #9, while still trailing its peak of #5 from December 2024; in contrast, Mfused holds #1 despite a -21.9% year-over-year sales change and Abstrakt advanced from #5 year over year to #2 with +118.0% sales growth, indicating that WTF Extracts’ mild rank slippage alongside recent quarter-on-quarter improvement points to a middle-tier position that requires sharper acceleration to keep pace with upward movers.
Notable Products
Cherry Pie Hoe Distillate Disposable (1g) posted the standout month with a 34.8% month-over-month rise and entered May 2026 at rank 5, while Blue Dream Distillate Cartridge (1g) climbed 27.6% to rank 8. Blue Raspberry Distillate Disposable (1g) also advanced 25.5% and held rank 10, and three Vapor Pens SKUs sat within ranks 5–10, indicating the middle of the leaderboard is consolidating around disposable and cartridge formats. With Pre-Roll leaders fixed at ranks 1 and 2 but without comparable growth rates reported, the tilt of momentum toward Vapor Pens implies WTF Extracts is shifting demand toward flavored distillate and disposable options where velocity is accelerating.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
