Oct-2025
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Overview
Market Insights Snapshot
In the state of Arizona, WTF Extracts has shown consistent performance within the Concentrates category, maintaining a strong presence with rankings fluctuating between 3rd and 4th place over the past few months. This indicates a stable demand for their products in this category, despite a slight dip in sales during September. The brand's resilience is also evident in the Pre-Roll category, where they have made significant strides, improving their rank from 23rd in July to 18th by October. This upward trend suggests a growing consumer interest in their pre-roll offerings, which could be attributed to product innovation or effective market strategies.
However, in the Vapor Pens category, WTF Extracts has experienced a slight decline, slipping from 6th to 7th place, though they managed to maintain this position consistently from August to October. This could point to increasing competition in the market or a need for the brand to reassess its positioning or product offerings. Notably, the brand's absence from the top 30 in other states or categories could be seen as a missed opportunity for expansion or diversification. The data highlights areas where the brand is excelling and others where there is room for growth, offering a comprehensive view of their current market standing.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WTF Extracts has experienced a slight decline in its market position from July to October 2025, moving from 6th to 7th place. This shift can be attributed to the consistent performance of competitors like Timeless, which maintained a stable rank of 6th, and STIIIZY, holding strong at 5th place. Despite these challenges, WTF Extracts' sales figures show resilience, with a notable recovery in October, aligning closely with their July sales. Meanwhile, Jeeter remains steady at 8th place, indicating a competitive but stable market environment. The overall trend suggests that while WTF Extracts faces stiff competition, there is potential for regaining its rank with strategic marketing efforts.

Notable Products
In October 2025, Blue Raspberry Distillate Disposable (1g) maintained its top position in the Vapor Pens category for WTF Extracts, continuing a consistent streak from August and September, despite a slight decline in sales to 2660 units. Afghan Skunk Distillate Disposable (1g) emerged as the second top-performing product, entering the rankings for the first time. Afghan Skunk Distillate Disposable (2g) followed closely, securing the third spot in its debut month. Bubba Berry Distillate Disposable (1g) dropped to fourth place from its previous second position in September. Fruit Punch Distillate Disposable (1g) remained steady at fifth place, showing a slight decrease in sales figures compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







