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Jan-2025
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Overview
Market Insights Snapshot
In the state of Arizona, WZRD has shown varied performance across different product categories. For Concentrates, the brand has experienced a downward trend in rankings from October 2024 to December 2024, dropping from 17th to 28th, although it slightly improved to 26th in January 2025. This fluctuation is indicative of a competitive market where maintaining a top position is challenging. Conversely, in the Vapor Pens category, WZRD faced a significant drop out of the top 30 by January 2025, ranking 32nd, which suggests a need for strategic adjustments to regain market share.
The sales figures reflect these movements, with Concentrates experiencing a notable decrease from October to December 2024, before seeing a minor recovery in January 2025. This trend highlights potential seasonal factors or shifts in consumer preferences impacting sales. On the other hand, the Vapor Pens category saw a consistent decline, culminating in a substantial drop in sales by January 2025. This suggests that while WZRD maintains a presence in both categories, there are underlying challenges that need addressing to strengthen their market position in Arizona.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, WZRD has experienced notable fluctuations in its market position, particularly from October 2024 to January 2025. WZRD's rank dropped from 23rd in October to 32nd by January, indicating a downward trend in its competitive standing. This decline is mirrored in its sales, which also saw a significant decrease over the same period. In contrast, Tru Infusion maintained a stronger presence, consistently ranking higher than WZRD, although it too experienced a drop from 20th to 29th. Meanwhile, Alien Labs showed resilience, improving its rank from 32nd to 30th, suggesting a more stable market performance. Amber and Connected Cannabis Co. both had fluctuating ranks, but neither consistently outperformed WZRD in terms of rank. These dynamics highlight the competitive pressures WZRD faces, emphasizing the need for strategic adjustments to regain its market position and boost sales.
Notable Products
In January 2025, the top-performing product for WZRD was Watermelon Splash Distillate Cartridge (1g) in the Vapor Pens category, climbing from a previous rank of 5 in December to secure the number 1 spot. Electric Green Apple Distillate Cartridge (1g) followed closely, moving up from 4th to 2nd place, despite a decrease in sales to 562 units. Lovely Lychee Distillate Cartridge (1g) made an impressive entry at 3rd place, as it was not ranked in prior months. Snowdrop Berry Burst Distillate Cartridge (1g) dropped to 4th position from 2nd in December, and Grape Galaxy Distillate Cartridge (1g) fell from the top position in October and November to 5th in January. This shift in rankings highlights a dynamic change in consumer preferences within the Vapor Pens category over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
