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Nov-2025
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Overview
Market Insights Snapshot
Zenzona's performance in the Arizona edible category has shown some consistency, maintaining a steady presence within the top 20 brands over the past few months. Despite a slight drop from 14th place in August and September to 16th in October and November, the brand has managed to hold its ground in a competitive market. This stability is noteworthy, especially considering the fluctuations often seen in the cannabis industry. However, the decline in sales from August to September indicates a potential area for improvement, as the brand seeks to regain momentum and possibly climb back up in the rankings.
It's important to note that Zenzona has not made it into the top 30 rankings for any other states or categories, which suggests a concentrated focus or stronger competition in those areas. The consistent ranking in Arizona highlights the brand's established presence and possible brand loyalty in that market, but also points to opportunities for expansion or strategic adjustments in other regions. As the cannabis market continues to evolve, monitoring Zenzona's performance across different states and categories will be crucial to understanding its growth trajectory and adaptability in a rapidly changing industry landscape.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Zenzona has experienced a slight decline in its ranking, moving from 14th in August and September 2025 to 16th in October and November 2025. This shift is notable as competitors like Sofa King Tasty and Tru Infusion have maintained or improved their positions, with Sofa King Tasty climbing from 13th to 12th in October before settling at 14th in November, and Tru Infusion consistently holding a strong position at 14th and 15th. Despite Zenzona's drop in rank, its sales figures remain competitive, although they are lower than those of Sofa King Tasty and Tru Infusion, which have shown more robust sales growth. Meanwhile, Grow Sciences and Amy & Al's have maintained stable rankings, indicating a steady presence in the market. For Zenzona, this competitive pressure highlights the need for strategic adjustments to regain its footing and potentially improve its market position in the coming months.
Notable Products
In November 2025, the top-performing product for Zenzona was Pineberry Vegan RSO Gummies 10-Pack (100mg), maintaining its leading position consistently from August through November, with sales reaching 2,925 units. Italian Zorbet RSO Vegan Gummies 10-Pack (100mg) held steady at the second spot across the same period. CBD:THC 2:1 Sativa Honeydew Vegan Gummies 10-Pack (200mg CBD, 100mg THC) remained in third place since September, while Hybrid Prickly Pear Vegan Gummies 10-Pack (100mg) has been solidly in fourth since October. CBD/THC 1:2 Indica Blueberry Vegan Gummies 10-Pack (50mg CBD, 100mg THC) slipped from third in August to fifth by November. Overall, the top products for Zenzona exhibited remarkable stability in their rankings over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
