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Oct-2024
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Overview
Market Insights Snapshot
Zenzona's performance in the Edible category within Arizona reveals a consistent presence among the top brands, maintaining the 11th position from July through September 2024 before a slight drop to 12th in October. This indicates a stable yet slightly declining trend over the months, as reflected in the sales figures, which saw a decrease from $182,129 in July to $146,859 in September before rebounding to $171,896 in October. The consistent ranking suggests a strong foothold in the Arizona market, although the fluctuations in sales call for attention to market dynamics and consumer preferences.
Interestingly, Zenzona's absence from the top 30 brands in other states or provinces during this period could be seen as a limitation in their market reach or a strategic focus on the Arizona market. While their performance in Arizona is commendable, the lack of presence elsewhere might indicate potential areas for growth or expansion. Understanding the competitive landscape and consumer behavior in other regions could provide valuable insights for Zenzona to enhance its market penetration and diversify its geographical footprint.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Zenzona has experienced a slight decline in its ranking, moving from 11th place in July through September 2024 to 12th place in October 2024. This shift is notable as it coincides with the rise of Good Tide, which improved its position from 18th in July to 11th in October, surpassing Zenzona. Despite this, Zenzona's sales showed a positive trend in October, increasing from September, although they remain lower than Flav, which consistently ranks higher, maintaining a top 10 position. Meanwhile, Sublime and Sofa King Tasty also experienced declines in rank, suggesting a dynamic and competitive market environment. These shifts indicate that while Zenzona is holding steady in the middle tier of the market, there is significant competition and opportunity for strategic growth to reclaim a higher rank.
Notable Products
In October 2024, the top-performing product from Zenzona was the Pineberry Vegan RSO Gummies 10-Pack (100mg), maintaining its number one rank consistently from July through October, with a notable sales figure of 3130 units. The Italian Zorbet RSO Vegan Gummies 10-Pack (100mg) held the second position throughout the same period, showing steady growth in sales. The CBD/THC 1:2 Indica Blueberry Vegan Gummies 10-Pack (50mg CBD, 100mg THC) climbed to the third rank in September and maintained this position in October. Hybrid Blackberries and Cream RSO Vegan Gummies 10-Pack (100mg) re-entered the rankings in August at fourth place and held steady through October. New to the list in October, Brazilian Grape Vegan Gummies 10-Pack (100mg) debuted at the fifth position, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
