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Jan-2025
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Overview
Market Insights Snapshot
Zenzona's performance in the Edible category in Arizona demonstrates a consistent presence, maintaining a steady rank of 12 from October to December 2024, before experiencing a slight drop to 13 in January 2025. This stability suggests a strong foothold in the Arizona market, although the slight dip in January could indicate increased competition or seasonal fluctuations. Despite this minor decline, the brand's ability to remain within the top 15 highlights its resilience and appeal to consumers in the state.
Although Zenzona has shown consistent rankings in Arizona's Edible category, the absence of rankings in other states or categories suggests that the brand has yet to expand its influence beyond this particular segment and region. This limitation could be seen as a potential area for growth, as tapping into new markets or diversifying product offerings might enhance overall brand performance. The data suggests that while Zenzona has a strong presence in Arizona, there is untapped potential in other states and categories that could be leveraged for future growth.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Zenzona has maintained a consistent presence, although its rank experienced a slight dip from 12th place in October 2024 to 13th in January 2025. This shift is notable when compared to competitors such as Good Tide, which held a steady 11th rank in both October 2024 and January 2025, and Sofa King Tasty, which improved its position from 13th to 12th over the same period. Despite the rank fluctuation, Zenzona's sales figures remained robust, although they slightly decreased from November to January. This indicates a need for strategic adjustments to regain its competitive edge, especially as Vital and BITS showed upward trends in their rankings, with BITS moving from outside the top 20 to 17th place by January 2025. As Zenzona navigates this competitive environment, leveraging advanced data insights could be crucial for enhancing its market position and driving sales growth.
Notable Products
In January 2025, the top-performing product from Zenzona was the Pineberry Vegan RSO Gummies 10-Pack (100mg), maintaining its leading position for the fourth consecutive month with sales of 2679. The CBD/THC 1:2 Indica Blueberry Vegan Gummies 10-Pack (50mg CBD, 100mg THC) climbed to the second position, up from its consistent third place in the previous months, marking a slight increase in sales to 1932. The Italian Zorbet RSO Vegan Gummies 10-Pack (100mg) dropped to third place from its second position, experiencing a decrease in sales. The CBD:THC 2:1 Sativa Honeydew Vegan Gummies 10-Pack (200mg CBD, 100mg THC) showed a stable performance, maintaining its fourth rank with steady sales figures. Finally, the Hybrid Blackberries and Cream RSO Vegan Gummies 10-Pack (100mg) rounded out the top five, showing a decline from its December rank, with sales figures decreasing to 1307.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
