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Sep-2024
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Overview
Market Insights Snapshot
Zenzona has shown a consistent performance in the Edible category across several months in Arizona. The brand has maintained its position at rank 11 from July through September 2024, indicating a stable presence in the market. Despite a slight dip in sales from $184,361 in June to $161,482 in September, Zenzona has managed to retain its ranking, suggesting that the overall market dynamics may have influenced sales figures without affecting its competitive position. This consistency in ranking, despite fluctuations in sales, highlights Zenzona's resilience and steady consumer demand within this category.
Interestingly, Zenzona's absence from the top 30 brands in other states or categories suggests room for growth and expansion beyond its current stronghold. While it holds a firm position in Arizona's Edible category, the lack of ranking in other states indicates potential opportunities for strategic market entry or enhancement of brand visibility. This gap could be seen as a challenge or an opportunity, depending on Zenzona's strategic priorities. The brand's ability to leverage its strong performance in Arizona could be pivotal for its expansion plans or for strengthening its position in other categories.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Zenzona has maintained a consistent rank of 11th from July to September 2024, showing stability amidst fluctuating performances from its competitors. Notably, Flav improved its rank from 16th in June to 10th in September, indicating a positive trajectory that could pose a challenge to Zenzona's position. Meanwhile, Jam also climbed from 14th to 9th, suggesting a competitive edge in sales growth. Sofa King Tasty experienced a slight drop from 10th to 12th, potentially offering Zenzona an opportunity to capitalize on its steadiness. Interestingly, Good Tide saw a significant decline from 10th in June to 18th in July, before recovering to 13th by September, highlighting the volatility in the market. These dynamics suggest that while Zenzona's sales have remained relatively stable, the brand must strategize to enhance its competitive positioning against brands like Flav and Jam, which are showing upward momentum.
Notable Products
In September 2024, Zenzona's Pineberry Vegan RSO Gummies 10-Pack (100mg) maintained its position as the top-performing product, continuing its streak from previous months with a notable sales figure of 2848 units. The Italian Zorbet RSO Vegan Gummies 10-Pack (100mg) also held steady at the second rank, showing consistent performance throughout the past months. The CBD/THC 1:2 Indica Blueberry Vegan Gummies 10-Pack (50mg CBD, 100mg THC) climbed to the third position, improving from its previous rank in July 2024. The CBD:THC 1:1 Cherry Vegan Gummies 10-Pack (100mg CBD, 100mg THC) entered the rankings at fourth place for the first time. Lastly, the CBD:THC 2:1 Sativa Honeydew Vegan Gummies 10-Pack (200mg CBD, 100mg THC) remained in the fifth position, demonstrating stable sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
