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Nov-2024
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Overview
Market Insights Snapshot
Zenzona has shown a consistent presence in the Edible category in Arizona, maintaining a stable ranking within the top 15 over the past few months. Specifically, the brand held the 12th position in both August and October, while slightly improving to the 11th spot in September and November. This stability suggests a strong foothold in the Arizona market for edibles, despite minor fluctuations in monthly sales figures. The sales trend indicates a peak in October, followed by a slight decline in November, which could be attributed to seasonal purchasing behaviors or promotional activities during the period.
Notably, Zenzona's absence from the top 30 rankings in other states and categories could be seen as a potential area for growth or a gap in their market strategy. The focus on Arizona's edibles suggests that the brand might be concentrating its efforts regionally or within specific product lines. This strategic choice could either be a deliberate focus on a niche market where they have a competitive advantage or a limitation in their broader market penetration capabilities. Understanding these dynamics could provide insights into their future market expansion strategies or adjustments in product offerings.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Arizona, Zenzona has maintained a relatively stable position, fluctuating between the 11th and 12th ranks from August to November 2024. Despite a slight dip in sales from September to November, Zenzona's performance has been consistent, suggesting a loyal customer base. However, competitors such as Jams and Flav have shown more dynamic movements in the rankings, with Jams climbing to the 8th position in October, reflecting a significant upward trend in sales. Meanwhile, Sublime and Good Tide have experienced more volatility, with Good Tide peaking at 11th in October before dropping to 14th in November. These shifts highlight the competitive pressure Zenzona faces, emphasizing the importance of strategic marketing and product differentiation to enhance its market position.
Notable Products
In November 2024, the top product for Zenzona was the Pineberry Vegan RSO Gummies 10-Pack (100mg), maintaining its leading position from the previous months with sales of 2820 units. The Italian Zorbet RSO Vegan Gummies 10-Pack (100mg) also held steady in second place, showing consistent performance across the months. The CBD/THC 1:2 Indica Blueberry Vegan Gummies 10-Pack (50mg CBD, 100mg THC) remained in third place, indicating stable demand. Notably, the CBD:THC 2:1 Sativa Honeydew Vegan Gummies 10-Pack (200mg CBD, 100mg THC) climbed to fourth place from its previous absence in October rankings. Brazilian Grape Vegan Gummies 10-Pack (100mg) continued to secure the fifth position as it did in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
