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Mar-2025
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Overview
Market Insights Snapshot
Zenzona has shown a consistent presence in the Arizona market within the Edible category. Over the months from December 2024 to March 2025, the brand maintained its ranking mostly around the 13th and 14th positions. This stability indicates a solid foothold in the edible segment, despite slight fluctuations in sales figures, such as a noticeable increase in March 2025. The brand's ability to maintain its ranking suggests a loyal customer base and effective product offerings in this state.
While Zenzona's performance in Arizona is noteworthy, it is important to consider their presence, or lack thereof, in other states and categories. The absence of ranking information in other states or categories implies that Zenzona has not yet broken into the top 30 brands elsewhere, which could be seen as a potential area for growth or a challenge they are facing. This gap highlights the importance of strategic expansion and adaptation to different market dynamics to enhance their brand visibility and performance across a wider geographic footprint.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Zenzona has experienced a dynamic shift in its rankings over the past few months. Starting from December 2024, Zenzona held the 13th rank, but it slipped to 14th in January and February 2025, before climbing back to 13th in March 2025. This fluctuation in rank suggests a competitive pressure from brands like Vital, which improved its position from 17th in December 2024 to 12th by March 2025, indicating a consistent upward trajectory in sales. Meanwhile, Sofa King Tasty maintained a relatively stable position, fluctuating slightly but ending March 2025 at 15th, just behind Zenzona. Notably, Good Tide consistently outperformed Zenzona, holding the 11th rank throughout the period, which highlights a significant gap in market performance. The data suggests that while Zenzona is holding its ground, there is a need for strategic initiatives to enhance its competitive edge and potentially boost its sales to climb higher in the rankings.
Notable Products
In March 2025, Pineberry Vegan RSO Gummies 10-Pack (100mg) maintained its top position as the best-selling product from Zenzona, with a significant increase in sales to 3,893 units. Italian Zorbet RSO Vegan Gummies 10-Pack (100mg) climbed to second place, up from third in the previous two months, indicating a resurgence in popularity. The CBD/THC 1:2 Indica Blueberry Vegan Gummies 10-Pack held steady in third place, showing consistent demand. The CBD:THC 2:1 Sativa Honeydew Vegan Gummies 10-Pack remained in fourth place, with a noticeable sales boost compared to February. Hybrid Blackberries and Cream RSO Vegan Gummies 10-Pack re-entered the rankings at fifth place, after not being ranked in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
