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Oct-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Zilla's has shown varied performance across different cannabis product categories. Notably, in the Edible category, Zilla's did not make it into the top 30 brands from August to October 2024, despite a ranking of 97 in July. This absence in the rankings for subsequent months could suggest a decline in their market presence within this category. On the other hand, Zilla's demonstrated a strong performance in the Topical category, achieving a rank of 7 in July and maintaining a presence in September with a rank of 9, although it did not rank in August or October. This fluctuation indicates potential seasonal or promotional impacts affecting their sales and visibility in the market.
Examining the overall sales figures, Zilla's recorded a notable sales figure in the Topical category in July, which shows their strength in this niche market. However, the lack of consistent ranking in the Edible category suggests challenges that might be related to competition or consumer preferences shifting away from their products. These insights hint at a need for strategic adjustments to regain and sustain traction in the edible market. The performance trends across these categories could be indicative of broader market dynamics within Michigan, which may affect Zilla's future strategies and offerings.
Competitive Landscape
In the Michigan edible market, Zilla's has faced significant challenges in maintaining a competitive rank, as evidenced by its absence from the top 20 brands from July to October 2024. This indicates a struggle to capture market share compared to competitors like Zoobies, which showed a consistent upward trend, improving its rank from 96th in July to 89th by September. Meanwhile, Vlasic Labs also demonstrated resilience, re-entering the rankings at 98th in August and climbing to 95th by September. The competitive landscape is further intensified by brands like Redbud Roots and Traphouse Cannabis Co., which, despite not maintaining a consistent presence in the top 20, have shown potential for higher sales volumes. For Zilla's, this competitive pressure underscores the need for strategic adjustments to enhance visibility and sales performance in a market where rivals are progressively strengthening their positions.
Notable Products
In October 2024, Zilla's top-performing product was the CBD Sprinkles Gummy Bears (300mg CBD) in the Edible category, which climbed to the number one position with notable sales of 115 units. The CBD/THC/CBG Migraine Relief Stick Roll On (800mg CBD, 350mg THC, 0.5oz) experienced a slight drop, moving from first place in the previous months to second place in October. The CBD Pure Tincture Drops (2000mg CBD) showed an upward trend, advancing from fifth place in September to third place in October. Blueberry Honey (200mg) debuted in the rankings at fourth place, while CBD Vanilla Honey (500mg CBD) entered at fifth place. This shift indicates a growing consumer preference for Edible products within Zilla's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
