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Aug-2024
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Overview
Market Insights Snapshot
In Michigan, Zilla's has shown a notable performance in the Topical category. The brand maintained a consistent presence in the top 30 rankings from May to July 2024, starting at the 10th position in May, slightly dropping to 11th in June, and then climbing to 7th in July. This upward movement indicates a growing consumer preference for Zilla's Topical products, despite a minor dip in June. However, Zilla's Edible category did not make it to the top 30 rankings during the same period, which could be a point of concern for the brand as it suggests limited market penetration in this category.
The absence of Zilla's in the top 30 Edible brands in Michigan from May to August 2024 highlights a potential area for improvement. On the other hand, the significant increase in sales for their Topical products from June to July, rising from $10,681 to $19,480, underscores their strength and growing acceptance in this category. The brand's ability to climb rankings in the Topical category despite a competitive market is commendable, but the lack of presence in the Edible category suggests a need for strategic adjustments to enhance their market share across different product lines.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Michigan, Zilla's has faced significant challenges in maintaining its rank and sales. Notably, Zilla's was not in the top 20 brands for May through August 2024, indicating a struggle to compete effectively. In contrast, Traphouse Cannabis Co. showed fluctuating but generally higher ranks, peaking at 42 in June 2024 before dropping out of the top 20 by August. Similarly, Harbor Farmz and Tyson 2.0 also experienced declines, with Harbor Farmz dropping out of the top 20 after June and Tyson 2.0 after July. Glo Farms managed to maintain a relatively stable position, ranking 76 in June 2024. These trends suggest that while several competitors are also facing volatility, Zilla's needs to strategize effectively to regain and improve its market position in Michigan's edible cannabis sector.
Notable Products
In August 2024, the top-performing product for Zilla's was the CBD/THC/CBG Migraine Relief Stick Roll On, maintaining its first-place ranking from July. The CBD/THC Reefer Island Relief Cream debuted impressively at the second position. Blueberry Honey saw a resurgence, climbing to third place after not being ranked in July. CBD Vanilla Honey secured the fourth spot, while CBD Sprinkles Gummy Bears rounded out the top five. Notably, the Migraine Relief Stick Roll On had a sales figure of 179 units, showcasing its consistent popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
