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Sep-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Zilla's has shown notable performance in the Topical category. Starting from a rank of 11 in June 2024, the brand improved its position to 7 by July, although it was not ranked in the top 30 in August. By September, Zilla's regained momentum, securing the 9th position. This fluctuation indicates a dynamic presence in the Topical category, with the brand experiencing both upward and downward movements. The absence of a ranking in August suggests a potential challenge or market shift during that period, which could be an area for further investigation.
Conversely, Zilla's performance in the Edible category in Michigan has been less prominent, as the brand did not appear in the top 30 rankings from June through September 2024. This absence highlights a potential gap in market penetration or consumer preference for Zilla's Edible products in the state. The comparison between the two categories suggests that while Zilla's has a foothold in the Topical market, there may be opportunities for growth or strategic adjustments in their Edible offerings to enhance their competitive stance in Michigan.
Competitive Landscape
In the Michigan topical category, Zilla's has shown a dynamic performance over the past few months, reflecting both challenges and opportunities in its competitive landscape. Starting from June 2024, Zilla's was ranked 11th, but it made a significant leap to 7th place in July, indicating a strong increase in sales momentum. However, Zilla's did not maintain a top 20 position in August, suggesting a potential dip in market presence or sales. By September, Zilla's rebounded to 9th place, showcasing resilience and the ability to regain market traction. In comparison, Neno's Naturals consistently held a strong position, ranking between 6th and 7th, indicating a stable market presence. Meanwhile, HOH Hempnotize experienced fluctuations similar to Zilla's, but maintained a presence in the top 10. The entry of Made By A Farmer into the top 10 in August and September highlights the increasing competition. These dynamics suggest that while Zilla's has the capability to climb the ranks, maintaining a consistent strategy will be crucial to sustaining its position amidst strong competitors.
Notable Products
In September 2024, Zilla's top-performing product was the CBD/THC/CBG Migraine Relief Stick Roll On, which maintained its number one ranking from the previous two months, with sales reaching 182 units. The CBD Sprinkles Gummy Bears made a notable entry into the rankings at the second position, highlighting a strong debut with 142 units sold. The CBD/THC Reefer Island Relief Cream climbed to third place, improving from its fourth position in August. The CBD Skin Vitality Cream entered the rankings at fourth place, while the CBD Pure Tincture Drops secured the fifth spot. This month saw a shift in consumer preference towards edibles and topical products, with Zilla's consistently leading in the topical category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
