Zips

In the competitive landscape of the cannabis flower category in Michigan, Zips has shown a notable trajectory in terms of rank and sales over the recent months. Starting from a lower position at rank 56 in January 2024, Zips made a significant leap to rank 24 by March, before slightly dipping to rank 26 in April. This fluctuation in rank is mirrored by its sales performance, which saw a substantial increase from January to March, followed by a slight decrease in April. Competing brands such as Nature's Medicines, Glo Farms, and Uplyfted Cannabis Co. have also experienced shifts in rank and sales, but none have mirrored the rapid ascent of Zips. Notably, Glo Farms outperformed Zips in April, securing the 25th rank, one place above Zips. This competitive analysis highlights Zips's dynamic performance in the Michigan market, suggesting a brand on the rise, albeit facing stiff competition from established players like Glo Farms and emerging brands alike.

In April 2024, Zips saw Wookie Breath (28g) from the Flower category leading the sales chart, marking a significant rise to the top position from its previous rank of 5 in March, with sales reaching 2067 units. Following closely, Caffeine Pre-Roll (1g) from the Pre-Roll category secured the second rank, maintaining a strong presence in the top sales ranks across the months, albeit dropping from the top spot in March to second. The third position was taken by Ice Cream Cake Pre-Roll (1g), a newcomer in the rankings, indicating a growing preference for Pre-Roll varieties. Orange Soda Pre-Roll (1g) and Mint Whips (28g) also made their debut in the top sales, ranking fourth and fifth respectively, showcasing a diverse consumer interest in both Flower and Pre-Roll categories. This sales data not only underscores the dynamic nature of consumer preferences but also highlights the competitive performance of Pre-Roll products in Zips' product line.