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Jan-2025
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Overview
Market Insights Snapshot
Zones has shown varied performance across different categories and states, with some notable movements in the rankings. In Michigan, for instance, Zones has maintained a presence in the Flower category, albeit with some fluctuations. Starting from a rank of 21 in October 2024, Zones improved slightly to 19 in November but then experienced a drop to 22 in December and further to 24 in January 2025. This indicates that while Zones has been able to secure a spot within the top 30, it faces stiff competition in the Michigan Flower market, and its position is not stable. The sales figures also reflect this trend, with a peak in November followed by a decline in the subsequent months, suggesting a need for strategic adjustments to regain upward momentum.
It is worth noting that Zones' absence from the top 30 in other states or categories could be seen as a missed opportunity or a strategic choice to focus on specific markets. The lack of presence in the top 30 outside of Michigan might indicate potential areas for growth or expansion if the brand aims to increase its market footprint. The fluctuating rankings and sales figures in Michigan highlight the dynamic nature of the cannabis market, where consumer preferences and competitive actions can significantly impact brand performance. Understanding these trends can provide valuable insights for Zones as it navigates the competitive landscape of the cannabis industry.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Zones has demonstrated a consistent presence, maintaining a rank within the top 25 brands from October 2024 to January 2025. Despite a slight dip in rank from 19th in November 2024 to 24th by January 2025, Zones has shown resilience in sales performance, with figures peaking in November. Notably, Glacier Cannabis has been a formidable competitor, consistently ranking higher than Zones, although it too experienced a rank fluctuation, ending at 23rd in January. Meanwhile, Glorious Cannabis Co. saw a significant rise from 52nd in October to 19th in December, briefly surpassing Zones before dropping to 26th. The competitive dynamics suggest that while Zones maintains a stable market position, it faces pressure from both established and rising brands, highlighting the need for strategic initiatives to bolster its rank and sales trajectory in the Michigan flower market.
Notable Products
In January 2025, the top-performing product for Zones was Granddaddy Durb (28g) in the Flower category, securing the number one rank with notable sales of 1469 units. California Sunset (28g) followed in second place, demonstrating strong market presence with a rank improvement from previous months. Gelly Runtz (28g), Octangerine (28g), and Purple Prize (28g) all tied for the third position, showcasing consistent sales performance. Compared to the last quarter of 2024, these rankings indicate a stable demand for these products, with Granddaddy Durb maintaining its top spot. The data suggests a growing preference for these specific flower products in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
