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Sep-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Zones has shown a notable trajectory in the Flower category over the past few months. While the brand maintained a steady position at rank 7 in both June and July 2024, it climbed to rank 6 in August, indicating a positive reception and increased consumer demand. However, September saw a decline to rank 11, suggesting either increased competition or a shift in consumer preferences. This drop out of the top 10 could be a cause for concern as it indicates a potential decrease in market share within the Flower category. Despite this fluctuation, Zones' sales figures reflect a peak in August, aligning with its highest ranking, before experiencing a downturn in September.
Zones' performance in Michigan highlights the dynamic nature of the cannabis market, where brands must continually adapt to maintain their standing. The absence of Zones from the top 30 in any other category or state underscores the competitive landscape and the challenges of establishing a presence across different regions and product lines. This concentrated success in Michigan's Flower category suggests that while Zones has made significant inroads here, there are opportunities for growth and expansion into other categories and states. For those interested in the broader implications of Zones' performance, further analysis could reveal strategic insights into their market approach and potential areas for future development.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Zones has experienced notable fluctuations in its ranking over the past few months. Starting from a strong position at 7th place in June 2024, Zones maintained its rank in July, improved to 6th in August, but then dropped to 11th in September. This decline coincides with a decrease in sales, suggesting increased competition. Notably, Grown Rogue surged from 20th in June to 5th in August, indicating a significant upward trend that may have impacted Zones' market share. Similarly, High Supply / Supply consistently ranked higher than Zones in recent months, maintaining a top 10 position. Meanwhile, Ozone and Nature's Medicines also showed competitive resilience, with Ozone reclaiming a top 10 spot in September. These dynamics highlight the competitive pressure Zones faces, emphasizing the need for strategic adjustments to regain its previous standing.
Notable Products
In September 2024, Triangle Mints (28g) emerged as the top-performing product for Zones, climbing to the number one spot with sales reaching 2,378 units. Gas Berry (28g) made a notable debut in the rankings, securing the second position with 2,368 units sold. Triple OG (28g) followed closely in third place, showing strong sales performance. Grape Gorgeous (28g) landed in fourth, while Animal Kush (28g) slipped from fourth in August to fifth in September. This shift indicates a dynamic change in consumer preferences, with Triangle Mints (28g) significantly outperforming its peers compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
