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Sep-2024
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Overview
Market Insights Snapshot
Zoobies has demonstrated a notable performance in the Colorado market, particularly within the Edible category. In June 2024, Zoobies was ranked 26th, but by September, the brand had climbed to 17th place. This upward movement is indicative of a strong growth trajectory, especially considering the significant increase in sales from $45,134 in June to $107,381 in September. The improvement in rankings and sales suggests a growing consumer preference for Zoobies' products in Colorado, potentially driven by effective product offerings or strategic market positioning.
In contrast, Zoobies' performance in the Michigan Edible category paints a different picture. The brand was not ranked in the top 30 in June 2024, and although it entered the rankings in July at 94th place, it only managed to improve slightly to 87th by September. This consistent low ranking indicates challenges in gaining traction in the Michigan market, despite a slight increase in sales from $15,632 in July to $15,677 in September. The data suggests that Zoobies may need to reassess its strategy in Michigan to better compete with other brands in the Edible category.
Competitive Landscape
In the competitive landscape of the Edible category in Colorado, Zoobies has shown a remarkable turnaround in its market position over the past few months. Starting from outside the top 20 in June 2024, Zoobies made a significant leap to rank 17th by September 2024. This upward trajectory is particularly noteworthy when compared to competitors like Canyon, which experienced a steady climb from 18th to 15th, and Dablogic, which improved from 22nd to 16th. Meanwhile, NFuzed and Nove Luxury Chocolate saw a decline in their rankings, indicating potential challenges in maintaining their sales momentum. Zoobies' impressive sales growth in September, which nearly doubled compared to previous months, suggests a successful strategy in capturing consumer interest and market share in a competitive environment.
Notable Products
In September 2024, Zoobies' top-performing product was Mixed Fruit Gummies (100mg) in the Edible category, maintaining its first-place position from July. It achieved a notable sales figure of 5614 units, showcasing a significant increase in demand. Sour Fruit Gummies (100mg) followed closely in second place, consistent with its ranking from July, with a steady sales performance. The CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 20-Pack (100mg CBD, 100mg CBN, 100mg THC) dropped to third place from its previous top rank in August, indicating a shift in consumer preference. The CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 10-Pack (50mg CBD, 50mg CBN, 50mg THC) emerged in fourth place, suggesting a rise in popularity for smaller pack sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
