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Jan-2025
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Overview
Market Insights Snapshot
Zoobies has shown a consistent presence in the Colorado edible market, with rankings fluctuating slightly between October 2024 and January 2025. Starting at the 24th position in October, Zoobies improved its standing to 21st by November, briefly reaching 20th in December before returning to 21st in January. This indicates a stable performance within the top 30 brands, with a notable peak in December, likely driven by a surge in sales during the holiday season. The brand's ability to maintain a position within the top 30 suggests a strong foothold in the Colorado market, although there remains room for growth to climb higher in the rankings.
Interestingly, the sales figures for Zoobies in Colorado show a significant increase in December 2024, reaching $113,602, which is a sharp rise from the previous months. This spike suggests a successful sales strategy or product launch during that period. However, by January 2025, sales slightly decreased to $95,100, indicating a need for strategies to sustain the December momentum. The absence of Zoobies in the top 30 rankings for other states or categories, if applicable, could point to either a focused market strategy in Colorado or opportunities to expand their presence in other regions and categories. Understanding these dynamics could be crucial for stakeholders looking to optimize Zoobies' market performance.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Colorado, Zoobies has shown a notable upward trend in its rankings and sales over recent months. From October 2024 to January 2025, Zoobies improved its rank from 24th to 21st, indicating a positive reception in the market. This improvement is particularly significant when compared to competitors like Dixie Elixirs, which saw a decline from 14th to 20th place, and NFuzed, which remained relatively stable but did not surpass Zoobies. Additionally, Zoobies' sales have shown a strong increase, particularly in December 2024, where it surpassed Spinello Cannabis Co., which consistently ranked lower. This upward trajectory for Zoobies suggests a growing consumer preference and market presence, positioning it as a rising competitor in the Colorado edibles market.
Notable Products
In January 2025, Zoobies' top-performing product was Mixed Fruit Gummies 100mg, which secured the first rank with an impressive sales figure of 8169 units. Sour Fruit Gummies 100mg followed closely, moving up to the second position with significant sales growth. The Sour Fruit Gummies 10-Pack 100mg, which previously held the top position in December 2024, dropped to third place. The CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 10-Pack 50mg remained steady at fourth place, while the 20-Pack variant saw a decline, dropping to fifth place. These changes highlight a shift in consumer preference towards single-pack edibles over multi-pack options in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
