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Oct-2024
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Overview
Market Insights Snapshot
Zoobies has demonstrated notable progress in the Colorado edible market over the past few months. Starting from July 2024, Zoobies was ranked 31st, but by October, it had climbed to the 16th position, indicating a significant upward trajectory in this category. This improvement is underscored by a substantial increase in sales, which more than doubled from July to October. Such a trend suggests a growing consumer preference for Zoobies' products in Colorado, highlighting its strengthening presence in the edible segment.
In contrast, Zoobies' performance in the Michigan edible market tells a different story. Despite a slight improvement in rankings from 96th in July to 89th in September, Zoobies failed to break into the top 30, and by October, it was no longer ranked. This suggests challenges in gaining significant traction within the Michigan market. The sales figures remained relatively stable over the months, indicating a need for strategic adjustments to capture a larger share of the market. This disparity between states highlights the varying dynamics Zoobies faces across different regions.
Competitive Landscape
In the competitive landscape of the edible category in Colorado, Zoobies has demonstrated a notable upward trajectory in recent months. Starting from a rank of 31 in July 2024, Zoobies climbed to 16 by October 2024, reflecting a significant improvement in its market position. This rise is particularly impressive given the competitive pressure from brands like Mr. Moxey's, which maintained a relatively stable rank around 13-16, and DOSD Edibles, which fluctuated slightly but remained a consistent competitor. Meanwhile, Dablogic showed a gradual improvement from rank 21 to 17, and PAX experienced more volatility, peaking at rank 13 in September before dropping to 18 in October. Zoobies' sales growth aligns with its rank improvement, indicating a strong market response to its offerings, which could be attributed to strategic marketing or product innovation. This upward trend positions Zoobies as a rising contender in the Colorado edibles market, potentially poised to challenge more established brands.
Notable Products
In October 2024, the top-performing product from Zoobies was Sour Fruit Gummies 10-Pack (100mg), which climbed to the number one rank with impressive sales of 6013 units, marking a significant rise from its fifth position in September. Mixed Fruit Gummies (100mg) maintained strong performance, securing the second rank, although its sales decreased compared to previous months. The CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 20-Pack (100mg CBD, 100mg CBN, 100mg THC) held steady in third place, showing consistent demand despite a slight decline in sales figures. Sour Fruit Gummies (100mg) dropped to fourth place, continuing its downward trend from the second position earlier in the year. Lastly, the CBD/CBN/THC 1:1:1 Midnight Fruit Gummies 10-Pack (50mg CBD, 50mg CBN, 50mg THC) re-entered the top five, securing the fifth spot with steady sales growth since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
