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Dec-2024
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Overview
Market Insights Snapshot
In the state of Colorado, 14er Gardens has shown notable fluctuations across different cannabis categories in the latter months of 2024. In the concentrates category, the brand demonstrated a positive movement in November, reaching the 17th position from 24th in October. However, by December, it slipped to 29th place, indicating a potential challenge in maintaining consistent performance. This volatility is contrasted by their performance in the flower category, where 14er Gardens achieved a remarkable climb to the 6th position in November, before dropping to 16th in December. Their journey in the pre-roll category tells a different story, as they failed to break into the top 30, peaking at 41st in October, but ultimately falling to 54th by December.
While 14er Gardens has experienced fluctuations in rankings, particularly in the concentrates and flower categories in Colorado, it is noteworthy that their sales figures in the flower category were quite robust in November, reflecting a strong consumer demand despite the subsequent decline in December. The inability to secure a top 30 position in the pre-roll category might suggest an area for potential growth or reevaluation of strategy. These dynamics illustrate the competitive nature of the cannabis market in Colorado and highlight the importance of strategic positioning and product differentiation for brands like 14er Gardens aiming to sustain and improve their market presence.
Competitive Landscape
In the competitive landscape of the Colorado flower category, 14er Gardens experienced notable fluctuations in its rankings from September to December 2024. Starting at 10th place in September, 14er Gardens saw a decline to 15th in October, a significant rise to 6th in November, and then a drop to 16th in December. This volatility suggests a dynamic market environment where 14er Gardens faces stiff competition. For instance, LIT maintained a relatively stable position, ranking 13th in October and improving to 12th in November before slightly declining to 15th in December. Meanwhile, Green Tree Medicinals (CO) showed a similar pattern of fluctuation, with a notable dip in October. The competitive pressures from brands like LEIFFA and The Organic Alternative, which also showed varied performance, highlight the challenges 14er Gardens faces in maintaining a consistent market position. These insights underscore the importance for 14er Gardens to leverage advanced data analytics to strategize effectively in this competitive market.
Notable Products
In December 2024, the top-performing product from 14er Gardens was Blackberry Banana Kush (3.5g) in the Flower category, maintaining its first-place ranking from November with sales of $1,342. Honeymoon Haze Pre-Roll (1g) achieved a strong second place despite not being ranked in previous months. Truth (3.5g) moved up to third place from fourth in November, showcasing a consistent upward trend in the Flower category. Mac Daddy (3.5g) experienced a decline, dropping from second in September to fourth place in December. Premium Chem De La Chem (3.5g) rounded out the top five, also showing a downward trend from its first-place position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
