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Oct-2024
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Overview
Market Insights Snapshot
14er Gardens has demonstrated varied performance across different product categories in Colorado. In the Concentrates category, the brand experienced a notable decline, dropping from a rank of 21 in July 2024 to 38 by October 2024. This downward trend is mirrored by a significant decrease in sales, suggesting a potential challenge in maintaining market share in this category. Conversely, in the Flower category, 14er Gardens maintained a relatively stable position, fluctuating between ranks 9 to 12 over the same period. This stability, despite a slight dip in sales from July to October, indicates a strong foothold in the Flower market. The consistent ranking in the top 15 showcases the brand's resilience and potential consumer loyalty in this category.
The Pre-Roll category tells a different story for 14er Gardens in Colorado. Starting at a rank of 70 in July, the brand was not ranked in August, indicating a drop out of the top 30. However, by September, 14er Gardens rebounded to rank 51 and further improved to 31 by October. This upward movement is accompanied by a significant increase in sales, suggesting successful strategies or product offerings that resonated with consumers during this period. The ability to bounce back and improve its ranking in the Pre-Roll category highlights potential areas of growth and opportunity for 14er Gardens in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Colorado flower market, 14er Gardens has experienced a relatively stable yet slightly fluctuating rank over the past few months. From July to October 2024, 14er Gardens maintained a position within the top 15, with ranks ranging from 9th to 12th. This consistency in rank suggests a steady presence in the market, although it faces stiff competition from brands like Heartland Industries (CO) and In The Flow. Notably, Heartland Industries (CO) consistently ranked higher than 14er Gardens, indicating a stronger market position, particularly in October where it ranked 10th compared to 14er Gardens' 12th. Meanwhile, In The Flow showed a similar rank trajectory but managed to surpass 14er Gardens in September. Despite these challenges, 14er Gardens' sales figures reflect a resilience, with only a slight dip in August, followed by a recovery in subsequent months. This suggests that while 14er Gardens remains a formidable player, there is room for strategic improvements to enhance its competitive edge and potentially climb the ranks in the Colorado flower market.
Notable Products
In October 2024, the top-performing product from 14er Gardens was Gary Payton Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from September, with a notable sales figure of 4620.0. Chem De La Chem Pre-Roll (1g) secured the second position, making a strong entry into the rankings this month. Kush Mints Pre-Roll (1g) followed closely in third place, also marking its debut in the top ranks for October. Premium DJC (3.5g) in the Flower category held steady in fourth place, showing a consistent performance since July. Premier Wedding Cake (3.5g) experienced a drop to fifth place after previously ranking first in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
