.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
2727 Marijuana has demonstrated varied performance across different product categories in Washington. In the Pre-Roll category, the brand has consistently maintained a strong position, securing the 3rd rank from October 2024 through January 2025. This indicates a stable consumer preference for their pre-roll products, despite a gradual decline in sales over the months. Conversely, in the Concentrates category, the brand has not ranked within the top 30 since December 2024, highlighting a potential area for improvement or a shift in market focus. Such a drop-off suggests that 2727 Marijuana may need to reassess its strategy or product offerings within this category to regain competitive standing.
In the Flower category, 2727 Marijuana entered the top 100 rankings in November 2024 and maintained a position at the 100th rank by January 2025, indicating a slight foothold in this competitive market segment. The Vapor Pens category saw a notable fluctuation, with the brand moving from the 87th position in October 2024 to the 83rd by January 2025, suggesting some positive momentum in this space. However, the absence of a top 30 ranking in this category across the months underscores the challenges faced in achieving significant market penetration. Understanding these dynamics can provide insights into both the brand's strengths in maintaining its pre-roll dominance and the opportunities for growth in other segments.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, 2727 Marijuana consistently held the third rank from October 2024 to January 2025. Despite maintaining a steady position, the brand experienced a noticeable decline in sales over this period, which could be a concern for future performance. The top spot was consistently occupied by Phat Panda, which not only retained its number one rank but also saw an upward trend in sales, indicating strong market dominance. Ooowee held the second position throughout, with sales figures significantly higher than those of 2727 Marijuana, suggesting a competitive edge. Meanwhile, Hellavated and Mama J's maintained their fourth and fifth positions respectively, with sales figures trailing behind 2727 Marijuana. The consistent ranking but declining sales for 2727 Marijuana highlights the need for strategic initiatives to boost sales and close the gap with higher-ranked competitors.
Notable Products
In January 2025, the top-performing product for 2727 Marijuana was Blueberry Infused Pre-Roll (1g), which ascended to the number one spot with sales of 1464 units. God's Gift Infused Pre-Roll (1g) followed closely in second place, showing a significant improvement from its previous unranked status in December 2024. Super Lemon Haze Infused Pre-Roll (1g) maintained a strong presence, securing the third position after a slight drop from its second place in October 2024. Super Sour Diesel Infused Pre-Roll (1g) held steady at rank four, reflecting consistent sales performance. Pineapple Express Infused Pre-Roll (1g) re-entered the rankings at fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
