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Dec-2024
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Overview
Market Insights Snapshot
In the state of Washington, 2727 Marijuana has shown a varied performance across different cannabis categories. Notably, in the Pre-Roll category, the brand has consistently maintained a strong presence, ranking 3rd in September, October, and November, before slightly dropping to 4th in December. This consistency in the top ranks indicates a stable demand for their Pre-Roll products. On the other hand, the Concentrates category saw some fluctuations, with the brand improving its rank from 67th in September to 53rd in October, before falling again in November and dropping out of the top 30 in December. This suggests a potential volatility or competitive pressure in that segment.
Conversely, the Flower category presented a different challenge for 2727 Marijuana in Washington, as the brand did not make it into the top 30 rankings for the last quarter of 2024. This absence from the top rankings could indicate either a highly competitive market or a need for strategic adjustments in their Flower offerings. Meanwhile, in the Vapor Pens category, the brand has shown a slight decline over the months, starting at 83rd place in September and ending at 92nd in December. This downward trend might reflect shifting consumer preferences or market dynamics that the brand needs to address to regain traction.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, 2727 Marijuana has maintained a strong presence, consistently ranking in the top four from September to December 2024. However, a notable shift occurred in December when 2727 Marijuana dropped from its steady third position to fourth, indicating a potential challenge in maintaining its market share. This change is particularly significant given the consistent performance of competitors like Ooowee, which has held the second rank throughout this period, and Hellavated, which improved its rank to third in December. Despite this dip, 2727 Marijuana's sales figures remain robust, although they experienced a decline in December, contrasting with the upward sales trends of Lifted Cannabis Co and Mama J's. These dynamics suggest that while 2727 Marijuana is a key player, it faces increasing pressure from competitors, necessitating strategic adjustments to regain its upward trajectory in both rank and sales.
Notable Products
In December 2024, the top-performing product for 2727 Marijuana was Grapefruit Romulan Pre-Roll 5-Pack (5g), maintaining its position as the leading product for four consecutive months. Tonic Bubble Pre-Roll 5-Pack (5g) rose to the second position, improving from third place in November. Grape Gas Pre-Roll 5-Pack (5g) made its debut in the rankings, securing the third spot. Blueberry Infused Pre-Roll (1g) followed closely, ranking fourth with notable sales of 1557 units. Lastly, Chimera Pre-Roll 5-Pack (5g) remained steady in fifth place, showing a slight increase in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
