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Oct-2024
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Overview
Market Insights Snapshot
2727 Marijuana's performance across different categories in Washington reveals intriguing dynamics. In the Flower category, the brand did not manage to secure a spot in the top 30 rankings from July to October 2024, indicating a challenging market environment for this product line. Conversely, the Pre-Roll category has been a strong performer, consistently ranking within the top five throughout the same period, though it did experience a slight decline from 3rd to 4th place in October. This suggests that while Pre-Rolls remain a popular choice, competition might be intensifying. Meanwhile, in the Vapor Pens category, 2727 Marijuana hovered around the 80th rank, showing a slight improvement from July to October, which could indicate a gradual increase in consumer interest or effective marketing strategies in this segment.
Examining the sales trends, it's clear that the Pre-Roll category is a significant revenue driver for 2727 Marijuana in Washington, with sales peaking in August before seeing a decline in subsequent months. This drop in sales could be attributed to seasonal factors or increased competition. The Flower and Vapor Pens categories, while not in the top 30, show varying degrees of stability, with Vapor Pens experiencing a small but noteworthy upward trend in sales from August to October. This could suggest potential growth opportunities if the brand can leverage its strengths or innovate within these categories. Overall, while there are challenges, particularly in the Flower category, the brand's strong positioning in Pre-Rolls offers a solid foundation for future strategies.
Competitive Landscape
In the competitive landscape of Washington's Pre-Roll category, 2727 Marijuana has experienced notable shifts in its market position over recent months. Initially holding the second rank in July 2024, 2727 Marijuana has seen a gradual decline, dropping to fourth place by October 2024. This downward trend is significant, especially when compared to competitors like Ooowee, which has consistently maintained a strong second position, and Hellavated, which has climbed to third place. The sales performance of 2727 Marijuana has also shown a downward trajectory, contrasting with the upward sales trends of brands like Lifted Cannabis Co and Mama J's, which have both improved their rankings and sales figures. This competitive analysis highlights the need for 2727 Marijuana to reassess its strategies to regain its previous standing and counteract the rising momentum of its rivals.
Notable Products
In October 2024, the top-performing product from 2727 Marijuana was the Super Lemon Haze Infused Pre-Roll (1g), which climbed to the number one spot in the Pre-Roll category with sales of 1,732 units. This product showed a significant improvement from its fifth-place ranking in September. The Super Sour Diesel Infused Pre-Roll (1g) maintained a strong performance, holding steady at the second position despite a slight decrease in sales compared to previous months. God's Gift Infused Pre-Roll (1g) saw a drop from its top rank in August to third place in October. New entries into the top five include the Grapefruit Romulan Pre-Roll 5-Pack (5g) and Watermelon Zkittlez Infused Pre-Roll (1g), ranking fourth and fifth, respectively, marking their first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
