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Dec-2024
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Overview
Market Insights Snapshot
3Saints has shown varied performance across different categories and regions in recent months. In Alberta, the brand has experienced significant fluctuations in the Concentrates category, where it moved from rank 13 in September, maintained the same rank in October, dropped to 21 in November, and then climbed back to 12 in December. This volatility suggests a competitive market but also highlights 3Saints' ability to recover and improve its standing. Conversely, their performance in the Flower category in Alberta has been less stable, with rankings dropping out of the top 30 in October and November before returning to 31 in December. This inconsistency could indicate challenges in sustaining market presence in this category.
In Ontario, 3Saints has shown promising trends, particularly in the Concentrates category, where they improved their ranking from 23 in September and October to 18 in November before slightly declining to 20 in December. This upward trajectory reflects a growing acceptance and demand for their products in this category. Meanwhile, in the Pre-Roll category, 3Saints has made consistent progress, moving from rank 77 in September to 61 by December, indicating an increasing market share. However, in Saskatchewan, the brand's presence in the Flower category was not sustained past September, as they did not rank in the top 30 for the subsequent months, highlighting a potential area for growth or strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 3Saints has shown a consistent presence, maintaining a rank of 21 in September, October, and November 2024, before slightly dropping to 22 in December 2024. This stability is notable given the fluctuations experienced by competitors such as Tweed, which improved its rank from 19 to 16 in October but fell back to 20 by December. Meanwhile, Holy Mountain experienced a significant drop from 15 in October to 21 in December, which could indicate a potential opportunity for 3Saints to capture market share. Despite not breaking into the top 20, 3Saints' sales figures have shown resilience, with a slight dip in November followed by a recovery in December. This suggests a stable customer base and potential for growth if strategic adjustments are made to capitalize on competitors' volatility. Brands like Carmel and VOLO have remained outside the top 20, indicating that 3Saints is well-positioned among its peers in this competitive market.
Notable Products
In December 2024, the top-performing product for 3Saints was the Kush Cookies Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank consistently from September through December, with sales reaching 22,138 units. The Crumbled Lime Pre-Roll (0.5g) held steady at the second rank, showing stability in its performance across the months. Kush Cookies (3.5g) in the Flower category remained at the third position, with a slight decline in sales figures over the months. The Black Afghan Hash (2g) in Concentrates rose to fourth place in November and maintained this rank in December, indicating a growing interest in this category. Lastly, Kush Cookies (1g) in Flower dropped from fourth to fifth place since September, reflecting a downward trend in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
