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Oct-2024
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Overview
Market Insights Snapshot
In the Alberta market, 3Saints has shown a consistent performance in the Concentrates category, maintaining a position within the top 15 from July to October 2024. This stability is complemented by a steady increase in sales, indicating a strong foothold in this category. However, their presence in the Flower category has been less stable, with rankings fluctuating significantly, dropping from 25th in September to 35th in October 2024. This could be a sign of increased competition or shifting consumer preferences. Notably, in the Pre-Roll category, 3Saints did not make it to the top 30 in August and October, suggesting a potential area for improvement or strategic adjustment.
In Ontario, 3Saints is performing well in the Concentrates category, climbing steadily from 28th in July to 23rd in October 2024, which aligns with a notable increase in sales over this period. The Flower category also reflects a robust position, maintaining a top 20 rank consistently, which could be attributed to strong brand loyalty or effective product offerings. Meanwhile, in the Pre-Roll category, 3Saints has shown remarkable improvement, moving from 85th in July to 61st in October, highlighting a positive trend in consumer acceptance or market penetration. In contrast, their performance in Saskatchewan has been more volatile, especially in the Flower category where they dropped out of the top 30 by October, indicating possible challenges in sustaining market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 3Saints has experienced a dynamic shift in its market position over the past few months. Starting from a rank of 20 in July 2024, 3Saints saw a slight dip to 21 in August, before slipping further to 22 in September, and then recovering back to 20 in October. This fluctuation indicates a competitive pressure from brands like LowKey, which surged from a rank of 32 in July to 18 by October, showcasing a significant upward trajectory in sales. Meanwhile, FIGR maintained a relatively stable position, hovering around the 15 to 19 rank range, suggesting consistent performance. 1964 Supply Co also made notable progress, breaking into the top 20 by September. Despite these competitive pressures, 3Saints' sales have shown resilience, with a steady increase culminating in October, indicating potential for regaining and solidifying its market position amidst fierce competition.
Notable Products
In October 2024, the top-performing product from 3Saints was Kush Cookies Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one rank from September with sales reaching 22,574 units. Crumbled Lime Pre-Roll (0.5g) climbed to the second position, showing a consistent improvement from its third rank in previous months. Kush Cookies (3.5g) in the Flower category dropped to third place, having previously held the top spot in July and August. Kush Cookies (1g) remained steady in fourth position throughout the months. Black Afghan Hash (2g) in the Concentrates category re-entered the rankings at fifth place, having been absent in July and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
