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Nov-2024
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Overview
Market Insights Snapshot
In Alberta, 3Saints has shown varied performance across different cannabis categories. In the Concentrates category, the brand maintained a steady rank around the mid-teens from August to October 2024 but experienced a drop to 18th in November. This decline is notable given the consistent sales figures earlier in the year. Meanwhile, in the Flower category, 3Saints struggled to break into the top 30, peaking at 25th in September but slipping back to 36th by November. Their performance in the Pre-Roll category was less remarkable, as they did not make it into the top 30, indicating a potential area for improvement or a strategic shift in focus.
Looking at Ontario, 3Saints demonstrated a more consistent presence within the top rankings across categories. The brand's performance in the Concentrates category improved steadily, rising from 25th in August to 19th by November, indicating a positive trend in market acceptance. The Flower category saw 3Saints maintaining a stable rank around the 20th position, with sales figures reflecting a strong market presence. In contrast, the Pre-Roll category showed significant improvement, with the brand climbing from 83rd in August to 64th in November, suggesting a growing consumer interest in their offerings. However, in Saskatchewan, 3Saints appeared in the Flower category rankings in August but failed to maintain a top 30 position in subsequent months, which could be a concern for their market strategy in that region.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 3Saints has maintained a relatively stable position, ranking between 20th and 22nd from August to November 2024. This consistency in rank suggests a steady performance amidst fluctuating market dynamics. Notably, Tweed experienced a significant sales surge in October, briefly climbing to the 16th position before dropping back to 19th in November, which could indicate a temporary promotional boost or product launch. Meanwhile, Carmel saw a decline in rank from 17th to 22nd over the same period, reflecting a downward trend in sales. 1964 Supply Co showed a positive trajectory, consistently holding the 20th position since September, suggesting growing consumer interest. These shifts highlight the competitive pressures 3Saints faces, particularly from brands like Tweed, which have demonstrated the ability to capitalize on market opportunities to temporarily boost their standing. Understanding these dynamics can help 3Saints strategize to enhance its market position and sales performance.
Notable Products
In November 2024, the top-performing product from 3Saints was the Kush Cookies Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place ranking for four consecutive months with sales of 24,603 units. The Crumbled Lime Pre-Roll (0.5g) held onto the second position, showing consistent performance in the Pre-Roll category. Kush Cookies (3.5g) remained in third place this month, having dropped from its top rank in August. Black Afghan Hash (2g) in the Concentrates category improved to fourth place after debuting in fifth place in October. Meanwhile, Kush Cookies (1g) saw a decline, moving down to fifth place from its steady fourth position since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
