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Dec-2024
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Overview
Market Insights Snapshot
In Alberta, 7 Acres has shown some intriguing movements across various product categories. In the concentrates category, the brand experienced a notable improvement, climbing from 34th place in October to 18th in November, before slightly dropping to 24th in December. This upward trend in November suggests a growing consumer interest in their concentrate offerings. Conversely, in the flower category, 7 Acres did not manage to break into the top 30 rankings, indicating a struggle to capture significant market share in this segment. Additionally, the brand's performance in pre-rolls has been relatively stable, maintaining a position within the top 50, which could signify a consistent consumer base for this product type.
Moving to Ontario, 7 Acres faced challenges in maintaining a strong presence in the vapor pen category, slipping from 70th in September to 92nd by December. This downward trend might point to increasing competition or changing consumer preferences. However, in the flower category, there was a positive trajectory, with the brand moving from outside the top 100 in September to 88th by December, suggesting a potential recovery or strategic shift that resonated with consumers. In British Columbia, the pre-roll category remained a stronghold for 7 Acres, consistently ranking within the top 50, which underscores the brand's solid foothold in this segment across multiple provinces.
Competitive Landscape
In the competitive landscape of pre-rolls in British Columbia, 7 Acres experienced a fluctuating performance towards the end of 2024, with its rank shifting from 37th in September to 39th in December. This indicates a slight recovery after dropping to 43rd in October and November. Notably, Jonny Chronic showed a significant upward trend, climbing from outside the top 60 in September to 41st by December, suggesting a growing market presence. Meanwhile, SUPER TOAST maintained a relatively stable position, ending the year at 32nd, though it experienced a decline from its 21st rank in September. Tasty's (CAN) consistently outperformed 7 Acres, finishing December at 35th, while DEALR showed a volatile trajectory, peaking at 30th in November before dropping to 40th in December. These dynamics suggest that while 7 Acres faces stiff competition, particularly from brands like Tasty's (CAN) and the rising Jonny Chronic, there remains room for strategic maneuvers to regain a stronger foothold in the market.
Notable Products
In December 2024, the top-performing product for 7 Acres was the Jack Haze Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales of 20,528 units. Following closely was the Purple Slurricane Bubble Hash Infused Pre-Roll 3-Pack (1.5g), which held steady at the second position, showing a slight increase in sales. The THC/CBG 1:1 Cafe Vanilla Delight Beverage (10mg THC, 10mg CBG 355ml) remained third, with a modest improvement in sales figures. The Ultra Jack (7g) in the Flower category retained its fourth-place ranking, rebounding to match its September sales. Notably, the Smokehouse Hash (2g) in Concentrates, which appeared in the rankings only in November, dropped to fifth place in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
