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Nov-2024
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Overview
Market Insights Snapshot
In Alberta, 7 Acres has demonstrated varied performance across different product categories. Notably, in the Pre-Roll category, the brand has shown a steady upward trajectory, moving from rank 63 in August to 49 in November 2024. This suggests a growing consumer interest in their pre-roll offerings. However, in the Beverage category, the brand has slipped out of the top 30 by November, which may indicate a need for strategic adjustments in that segment. In the Concentrates category, there was a significant improvement, jumping from rank 34 in October to 19 in November. This positive movement could be a result of targeted marketing efforts or product innovation.
In British Columbia, 7 Acres experienced a decline in its Flower category ranking, dropping from 35 in August to 83 by November. This decline could be attributed to increased competition or changes in consumer preferences. Conversely, in the Pre-Roll category, the brand maintained a relatively stable position, hovering around the 40th rank, which suggests a consistent demand for their pre-roll products. In Ontario, the Concentrates category saw 7 Acres stabilize at the 41st rank in both October and November, indicating a steady performance. The brand's absence from the top 30 in the Beverage category in Saskatchewan highlights potential challenges or opportunities for growth in expanding their market presence within that product line. Overall, the data suggests that while 7 Acres has areas of strong performance, there are also sectors where strategic improvements could be beneficial.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, 7 Acres has experienced a notable decline in rank, dropping from 27th in August 2024 to 40th by November 2024. This downward trend in ranking is mirrored by a consistent decrease in sales over the same period. In contrast, Good Buds has shown a more resilient performance, maintaining a relatively stable rank and even surpassing 7 Acres in October and November. Meanwhile, Nugz has demonstrated a positive trajectory, climbing from 56th in August to 39th in November, indicating a potential threat to 7 Acres' market share. Similarly, Tasty's (CAN) and Happy Hour have shown fluctuations in rank, but their sales figures suggest they are capturing consumer interest more effectively than 7 Acres. This competitive pressure highlights the need for 7 Acres to reassess its strategies to regain its standing in the market.
Notable Products
In November 2024, Jack Haze Pre-Roll 2-Pack (1g) remained the top-performing product for 7 Acres, maintaining its number one rank consistently from August through November, with notable sales of 19,404 units. Purple Slurricane Infused Pre-Roll 3-Pack (1.5g) held steady at the second position since October, showing a slight decrease in sales compared to previous months. The THC/CBG 1:1 Cafe Vanilla Delight Beverage (10mg THC, 10mg CBG 355ml) stayed at the third rank, continuing its downward trend in sales figures. Smokehouse Hash (2g) entered the rankings for the first time in November, securing the fourth position in the concentrates category. Ultra Jack (7g) maintained its fifth position from October, showing a small increase in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
