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May-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, 7 Acres concentrated 46.31% of sales in Pre-Roll with a month-over-month rise of 8.24% but a year-over-year decline of 31.60%, while Flower held 31.69% share with an 8.02% MoM increase against a 45.73% YoY drop. Vapor Pens expanded to 15.21% share on a 473.82% YoY surge even as MoM slipped 5.14%, and Concentrates at 6.76% share saw 37.96% YoY growth but a 35.26% MoM contraction; Beverage was negligible at 0.02% share with a 99.10% YoY fall. With average price down 13.25% YoY to $18.26 and the brand’s overall sales down 26.59% YoY, the mix signals a pivot toward lower-priced Pre-Roll volume and a nascent shift into Vapor Pens that offsets, but does not fully counter, Flower’s deeper YoY contraction.
The combined 16.26 percentage-point gap between Pre-Roll (46.31%) and Vapor Pens (15.21%) positions 7 Acres primarily as a combustion-led brand while building an inhalables hedge, and the simultaneous 8.24% MoM gain in Pre-Roll against a 5.14% MoM decline in Vapor Pens concentrates near-term momentum in classic formats. Given Flower’s 45.73% YoY decline alongside a smaller 8.02% MoM uptick, the brand’s resilience will depend on translating the 473.82% YoY Vapor Pens growth into sustained share without repeating the 35.26% MoM volatility seen in Concentrates, implying that stabilizing price architecture around Pre-Roll and selectively scaling devices can rebalance mix and mitigate further drag from Flower.
Competitive Landscape
7 Acres sits at rank #53 in BC Pre-Roll for May 2026, down 7 positions year over year from #46, and 8 positions above its 3-month mark at #61; this stands in contrast to a prior peak of #19 in July 2024, indicating a prolonged comedown from earlier placement. Competitive movement intensifies at the top: General Admission held #1 year over year and remains #1 with a 3.8% YoY sales lift, while BC Doobies advanced from #7 to #2 on 111.5% YoY sales growth, and Pistol and Paris climbed from #11 to #4 with 129.7% YoY growth; against that backdrop, 7 Acres’ slide from #46 to #53 alongside a recovery from #61 over three months signals mid-tier erosion amid aggressive top-tier consolidation, implying that without a category-specific repositioning 7 Acres is likely to remain outside the top 50.
Notable Products
White Widow Pre-Roll 2-Pack (1g) posted the steepest movement in May 2026 with a -61.4% month-over-month drop and slid to rank 4, while Jack Haze Live Resin Liquid Diamonds Disposable (0.95g) also retreated by -46.1% at rank 5; together these contractions indicate volatility in format-specific demand despite staying inside the top five. Offsetting that, Jack Haze Pre-Roll 2-Pack (1g) rose 23.8% MoM and secured rank 1 with approximately $253,748 in sales, and Ultra Jack Pre-Roll 2-Pack (1g) gained 14.5% MoM at rank 3; four of the top ten are Pre-Roll SKUs, concentrating share at the top around combustion formats even as one flagship White Widow variant retrenches. Blue Dream Live Resin Liquid Diamonds Disposable (0.95g) in Vapor Pens ticked up 4.1% MoM to rank 2, whereas Cafe Dublin Delight Live Resin (1g) fell -60.8% to rank 10, a split that points to brand equity carrying a few hero SKUs while secondary concentrates face sharper elasticity. The pattern implies 7 Acres is consolidating around Jack Haze-led Pre-Rolls with selective wins in Vapor Pens, suggesting the commercial direction is to prioritize high-retention hero strains in core formats while pruning underperforming resin SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
