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Oct-2024
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Overview
Market Insights Snapshot
710 Labs demonstrates a strong presence in the Concentrates category across multiple states. In California, the brand maintains a consistent top-three position, although it slipped to third place in October 2024. This indicates a robust yet slightly fluctuating market presence. In Colorado, 710 Labs held steady at the fifth position for three consecutive months before dropping to sixth in October. Meanwhile, in Michigan, the brand saw a more noticeable decline from seventh to eleventh place over the same period. These movements suggest that while 710 Labs is a strong player in the Concentrates market, it faces varying levels of competition and market dynamics across different states.
The performance of 710 Labs in other categories shows a mixed picture. In California’s Flower category, the brand experienced a downward trend, moving from 31st place in July to falling out of the top 45 by October. This decline could signal challenges in maintaining competitiveness in the Flower market. In the Vapor Pens category, however, 710 Labs saw improvement in California, climbing from 53rd to 41st place, reflecting potential growth opportunities in this segment. In Colorado, the brand entered the top 50 for Vapor Pens in September, a notable achievement considering its absence in the preceding months. Conversely, in Michigan, 710 Labs did not maintain its ranking in the Vapor Pens category beyond August, indicating potential hurdles in sustaining market presence. These trends underscore the brand's varied performance across different product categories and states.
Competitive Landscape
In the competitive landscape of California's concentrates market, 710 Labs has consistently maintained a strong position, although recent shifts indicate potential challenges. From July to September 2024, 710 Labs held a steady rank of 2nd place, but in October, it slipped to 3rd, overtaken by STIIIZY, which climbed from 3rd to 2nd place. This change suggests a competitive threat from STIIIZY, which has shown a positive sales trend, culminating in a notable increase in October. Meanwhile, Raw Garden remains the dominant leader in the category, maintaining its 1st place rank throughout the period with a significant sales lead. Despite the dip in rank, 710 Labs' sales figures indicate a stable performance, although the brand may need to strategize to regain its previous standing and counter the rising momentum of competitors like STIIIZY.
Notable Products
In October 2024, the top-performing product for 710 Labs was Cake Crasher (3.5g) in the Flower category, which ascended from third place in September to secure the top rank. California Black Roze #2 (3.5g) emerged as a notable performer, entering the rankings at second place with sales reaching 1541 units. Garlic Cocktail #7 Live Rosin Badder (1g) made its debut in the Concentrates category, achieving the third rank. Donny Burger (3.5g) saw a drop, moving from fifth place in September to fourth in October. Meanwhile, Garlic Cocktail #7 Live Rosin Cartridge (0.5g) entered the Vapor Pens category at fifth place, indicating a broadening of product interest among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
