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Dec-2024
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Overview
Market Insights Snapshot
In the California market, 710 Labs has shown a consistent performance in the Concentrates category, maintaining a top-three position from September to December 2024. However, their ranking slipped slightly from second to third place by the end of the year, with a noticeable decline in sales from October to December. In the Flower category, the brand faced challenges, as it fell out of the top 30 rankings entirely in November, only to slightly recover to 57th place in December. This indicates a volatile performance in this category, suggesting potential areas for strategic improvement. Meanwhile, in the Vapor Pens category, 710 Labs experienced fluctuations, peaking at 39th place in October before dropping to 55th in December, again highlighting a need for stabilization in this segment.
Looking at the Colorado market, 710 Labs maintained a strong presence in Concentrates, although their ranking slipped from third to fifth place by December 2024. This reflects a slight dip in sales, which could be attributed to increased competition or market saturation. In contrast, the Flower category saw positive momentum, with the brand climbing from 11th place in October to 6th in December, indicating a strengthening position in this segment. However, the Vapor Pens category presented challenges, as 710 Labs dropped out of the top 30 rankings entirely by December. Meanwhile, in Michigan, the brand's performance in Concentrates showed a gradual decline in ranking from fifth to ninth place over the same period, suggesting competitive pressures or shifting consumer preferences. Interestingly, 710 Labs made a brief appearance in the Vapor Pens category in October, but did not maintain a top 30 presence thereafter, indicating potential growth opportunities or challenges in this market segment.
Competitive Landscape
In the competitive landscape of California's concentrates market, 710 Labs has maintained a strong position, consistently ranking as the second top-selling brand from September to November 2024, before slipping to third place in December. This shift in rank is primarily due to the steady performance of Raw Garden, which has held the top spot throughout this period, and the upward momentum of STIIIZY, which overtook 710 Labs in December. Despite this slight decline in rank, 710 Labs has demonstrated resilience with relatively stable sales figures, although there was a noticeable dip in December. Meanwhile, Himalaya has shown significant growth, climbing from seventh to fifth place, indicating a potential emerging threat. Brands like Punch Extracts / Punch Edibles have maintained a consistent fourth-place ranking, suggesting a stable competitive environment. For 710 Labs, maintaining its market position will require strategic initiatives to counteract the rising competition and regain its previous ranking.
Notable Products
In December 2024, the top-performing product from 710 Labs was Donny Burger (Bulk) in the Flower category, which ascended to the number one rank with impressive sales of $7,358. Skywalker OG (Bulk) made its debut in the rankings at the second position, indicating a strong entry into the market. Sweeties #7 (Bulk) maintained its third-place ranking from November, showing consistent performance. Randy Watzon #13 (Bulk) entered the rankings at fourth, while Z Cubed #5 (Bulk) reappeared at fifth, having previously ranked fifth in October. Overall, the December rankings highlight a dynamic shift with new entries and consistent performers in the top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
