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Nov-2024
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Overview
Market Insights Snapshot
In California, 710 Labs has demonstrated a strong and consistent performance in the Concentrates category, maintaining the number two rank from August through November 2024. This stability suggests a robust market presence and consumer loyalty in this product line. However, their performance in other categories such as Flower and Vapor Pens shows a different trend. The Flower category has seen a decline, with rankings falling from 35th in August to 60th by November, indicating potential challenges in maintaining market share. Meanwhile, in the Vapor Pens category, 710 Labs has shown some improvement, moving from 49th to 41st over the same period, suggesting a gradual increase in consumer preference or market penetration.
In Colorado, 710 Labs' performance in the Concentrates category has seen a slight decline, dropping from 4th in August to 6th in November. This downward trend might be indicative of increasing competition or shifting consumer preferences in the state. Conversely, in the Vapor Pens category, the brand has improved its standing, climbing from 54th in August to 37th by November, which could reflect successful marketing strategies or product improvements. In Michigan, the brand's position in the Concentrates category has also experienced a decline, moving from 7th to 13th, pointing to potential challenges in maintaining its competitive edge in this market.
Competitive Landscape
In the California concentrates market, 710 Labs consistently holds the second rank from August to November 2024, demonstrating a stable position in a highly competitive landscape. Despite its strong performance, it remains behind Raw Garden, which maintains the top spot throughout this period. Notably, while 710 Labs shows a positive sales growth trend, with a significant increase from October to November, Raw Garden also experiences a substantial sales boost, keeping the gap between the two brands. Meanwhile, STIIIZY and Punch Extracts / Punch Edibles consistently rank third and fourth, respectively, indicating a clear hierarchy in the top four brands. This competitive analysis suggests that while 710 Labs is performing well, it faces strong competition from Raw Garden, which continues to lead both in rank and sales, posing a challenge for 710 Labs to overtake the top position.
Notable Products
In November 2024, the top-performing product for 710 Labs was Donny Burger (Bulk) in the Flower category, which jumped to the number 1 rank with impressive sales of 3581 units. Jokerz #17 (Bulk) also made a strong debut, securing the 2nd position in the Flower category. Garlic Cocktail #7 (3.5g) maintained a consistent presence, ranking 3rd in November, having previously been 4th in August and 3rd in September. Donny Burger (3.5g) saw a decline, moving from the 5th position in September to 4th in November. Queens Zugar Cookie#1 Live Rosin Badder (1g) entered the rankings at 5th place in the Concentrates category, showcasing notable growth for 710 Labs in this segment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
