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Nov-2024
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Overview
Market Insights Snapshot
ABX / AbsoluteXtracts has shown a consistent presence in the California market, particularly in the Capsules category, where it maintained a strong position, holding steady at rank 3 from October to November 2024. This indicates a solid performance in this niche, with sales increasing from $836,975 in October to $843,557 in November. In contrast, the brand faced challenges in the Vapor Pens category, where it slipped from rank 21 in October to 24 in November, despite a brief spike in sales in October. This decline in rank could suggest increased competition or shifting consumer preferences within this category.
In other categories, ABX / AbsoluteXtracts has experienced varied performance. In the Tincture & Sublingual category, the brand improved its ranking from 9 in October to 6 in November, demonstrating a positive trend and potential growth opportunity. However, the performance in the Concentrates category was less favorable, as the brand fell from rank 8 to 10 over the same period, with a notable decrease in sales, which might point to a need for strategic adjustments. The Edibles category showed a modest improvement, moving from rank 17 to 15, indicating potential stabilization or growth. Notably, the absence of ABX / AbsoluteXtracts in the top 30 in other states could highlight a potential area for expansion or a need to reassess market strategies beyond California.
Competitive Landscape
In the competitive landscape of vapor pens in California, ABX / AbsoluteXtracts has experienced fluctuating rankings over the past few months, indicating a dynamic market environment. Despite a brief climb to 21st place in August and October, ABX / AbsoluteXtracts dropped to 24th in November, suggesting challenges in maintaining consistent market presence. Notably, Punch Extracts / Punch Edibles consistently outperformed ABX / AbsoluteXtracts, securing the 22nd spot in November, which could imply stronger brand loyalty or marketing strategies. Meanwhile, Alien Labs showed a similar pattern of fluctuation, ending November at 23rd, just ahead of ABX / AbsoluteXtracts. The presence of Micro Bar and Sluggers in the rankings, albeit lower, highlights the competitive pressure from emerging brands. These shifts underscore the importance for ABX / AbsoluteXtracts to innovate and adapt to regain and sustain higher rankings in this competitive category.
Notable Products
In November 2024, the top-performing product for ABX / AbsoluteXtracts was the Sleepytime- THC:CBN 2:1 Elderberry Gummies 20-Pack, which climbed from the second position in October to take the lead, achieving sales of 7508. The CBN/THC 2:5 Blueberry Lavender Sleepy Time Gummies 20-Pack, which had consistently held the top spot from August through October, slipped to second place in November. The Forbidden Fruit Terp Chews 20-Pack maintained its third-place ranking from October to November, showing steady performance. Tangie Terp Chew 20-Pack made its debut in the rankings, securing the fourth position. Meanwhile, the Sleepy Time - THC/CBN 2:1 Grape Gummies 20-Pack dropped to fifth place from its previous second-place ranking in September, indicating a notable decrease in its sales momentum.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
