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Jan-2025
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Overview
Market Insights Snapshot
ABX / AbsoluteXtracts has demonstrated a strong performance in the California market, particularly within the Capsules category, where it consistently maintained a top 3 ranking from October 2024 to January 2025. This stability is indicative of a robust presence in this category, with sales figures showing a positive trend, culminating in a notable increase to $878,987 in January 2025. In the Concentrates category, ABX / AbsoluteXtracts showed consistent performance as well, maintaining a solid position just within the top 10, which suggests a steady consumer base and effective market strategies in place to sustain its position.
In other categories, such as Edibles and Tincture & Sublingual, ABX / AbsoluteXtracts experienced some fluctuations. The brand saw a dip in the Edibles ranking, moving from 16th in December 2024 to 17th in January 2025, which might indicate competitive pressures or shifting consumer preferences. Conversely, the Tincture & Sublingual category saw an upward trajectory, with the brand improving its rank to 7th in January 2025, reflecting an increased consumer interest or successful marketing efforts. It is also worth noting that in the Vapor Pens category, the brand consistently remained within the top 20, highlighting a stable yet competitive position in this popular segment.
Competitive Landscape
In the competitive landscape of California's vapor pen market, ABX / AbsoluteXtracts has maintained a relatively stable position, ranking 20th in October and December 2024, and January 2025, with a slight dip to 21st in November 2024. This consistency, despite fluctuations in sales, highlights a steady customer base. However, competitors like Papa's Herb and Cruisers have shown more dynamic movements, with Papa's Herb climbing from 22nd in October to 18th by January, and Cruisers improving from 24th to 19th in the same period. These shifts suggest that while ABX / AbsoluteXtracts maintains its ground, competitors are aggressively capturing market share, potentially impacting ABX's future sales and market positioning. Additionally, Kurvana and Sauce Essentials have experienced rank volatility, indicating a competitive and fluctuating market environment where ABX must strategize to enhance its appeal and sales trajectory.
Notable Products
In January 2025, the top-performing product for ABX / AbsoluteXtracts was the Sleepytime- THC:CBN 2:1 Elderberry Gummies 20-Pack, maintaining its number one rank from the previous three months and achieving sales of 7932 units. The Sleepy Time - THC/CBN 2:1 Grape Gummies 20-Pack climbed to the second position from fourth in December, indicating a notable increase in popularity. The CBN/THC 2:5 Blueberry Lavender Sleepy Time Gummies 20-Pack dropped to third place from second in the previous month, showing a decrease in sales momentum. Tangie Terp Chew 20-Pack secured the fourth rank, having re-entered the rankings after being unranked in December. Lastly, THC Refresh Capsules 30-Pack consistently held the fifth spot, demonstrating steady demand over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
