.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Allswell's performance in California across various cannabis categories shows a nuanced picture of its market presence. In the Edible category, Allswell maintained a relatively stable position, ranking within the top 30 brands throughout the last quarter of 2024, with a slight improvement from 29th in November to 28th in December. This consistency suggests a steady demand for their edible products, although they have yet to break into the top 20. In contrast, the Flower category displays a more competitive landscape, with Allswell fluctuating between the 9th and 11th positions. Despite a slight dip to 11th place in December, the brand's sales figures in this category indicate robust consumer interest, as evidenced by their ability to remain in the top 10 for most of the quarter.
The Vapor Pens category presents a different narrative, where Allswell has shown significant upward momentum. Starting from a rank of 66th in September, the brand climbed to the 50th position by December, signaling a positive reception of their vapor pen products. This upward trend, coupled with increasing sales, suggests a growing consumer base and potential for further advancement in ranking. However, it's notable that Allswell has not yet entered the top 30 in this category, indicating room for growth and competition. Overall, while Allswell's performance in some categories like Vapor Pens is on the rise, the brand's positioning in others like Edibles and Flower remains more stable, reflecting a mixed but promising outlook.
Competitive Landscape
In the competitive landscape of the California flower category, Allswell has experienced notable fluctuations in its market position over the last few months of 2024. Starting in September, Allswell held a respectable 9th place but saw a slight dip to 10th in October, before reclaiming 9th in November, only to drop again to 11th in December. This volatility highlights the intense competition in the market, particularly from brands like UpNorth Humboldt, which consistently improved its rank from 11th in September to 7th in November, before settling at 9th in December. Similarly, Connected Cannabis Co. showed a steady climb from 18th to 13th, indicating a positive growth trajectory. Meanwhile, Pacific Stone maintained a strong presence, fluctuating slightly but remaining within the top 10. These dynamics suggest that while Allswell is a competitive player, it faces significant challenges from brands that are either gaining momentum or holding strong positions, which could impact its sales and market strategy moving forward.
Notable Products
In December 2024, Funky Donny (3.5g) from Allswell maintained its top position as the leading product, a consistent trend from September and November, with sales reaching 8,797 units. Sweet Yuzu Jam (14g) emerged as the second top performer, marking its debut in the rankings. Sour Kiwi Strawberry Gummies 10-Pack (100mg) improved to third place, up from its previous fourth position in October. Berry Dream Gummies 10-Pack (100mg) saw a slight decline, dropping from third in October to fourth in December. Sour Blue Raspberry Gummies 10-Pack (100mg) rounded out the top five, experiencing a drop from fourth place in November to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
