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Nov-2024
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Overview
Market Insights Snapshot
Allswell's performance in California showcases a mixed trajectory across different product categories. In the Edible category, the brand maintained a consistent presence, securing the 28th spot in both August and November 2024, with a slight improvement to 27th in October. This steadiness indicates a stable consumer base, though not enough to break into higher ranks. Conversely, in the Flower category, Allswell experienced a decline from 6th place in August to maintaining the 9th position from September through November. This downward shift, despite being in the top 10, suggests increased competition or changing consumer preferences in this segment. Notably, the Pre-Roll category saw Allswell ranked at 98th in August, and it did not appear in the top 30 in subsequent months, indicating a significant drop in market presence for this product line.
In the Vapor Pens category, Allswell demonstrated a positive trend, moving from 90th place in August to 56th by November. This upward movement suggests a growing acceptance or preference for their vapor pen products among consumers in California. Despite this progress, the brand still did not break into the top 30, highlighting room for growth. The sales figures for Vapor Pens reveal an upward trajectory, with the most notable increase from September to October, indicating successful marketing or product improvements. Overall, while Allswell shows strength in certain categories like Flower, the brand faces challenges in others, such as Pre-Roll, where it has failed to maintain a top ranking presence.
Competitive Landscape
In the competitive landscape of the California flower market, Allswell has experienced notable fluctuations in its ranking over the past few months. Initially holding a strong position at 6th place in August 2024, Allswell saw a decline to 9th place by September and maintained this position through November. This shift in rank coincides with a decrease in sales from August to October, followed by a recovery in November. Meanwhile, competitors like Pacific Stone have shown more stability, consistently ranking between 6th and 8th place, with sales remaining robust. UpNorth Humboldt also demonstrated a positive trend, climbing from 10th to 8th place by November, with sales surpassing Allswell's during this period. The dynamic changes in rank and sales among these brands highlight the competitive pressure Allswell faces, emphasizing the importance of strategic adjustments to regain its earlier standing in the market.
Notable Products
In November 2024, Funky Donny (3.5g) reclaimed its position as the top-selling product for Allswell, moving up from the second rank in October, with notable sales of 10,497 units. Pink Kush (3.5g) emerged as the second top-performing product, making its debut on the rankings. Funky Donny (14g) secured the third position, indicating strong consumer preference for the Funky Donny flower line. Sour Blue Raspberry Gummies 10-Pack (100mg) held the fourth spot, maintaining a consistent presence in the top five. Berry Dream Gummies 10-Pack (100mg) experienced a slight drop, moving from third in October to fifth in November, reflecting a competitive edible market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
