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Oct-2024
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Overview
Market Insights Snapshot
Allswell's performance in the California cannabis market shows a nuanced trajectory across different product categories. In the Edible category, Allswell has maintained a consistent ranking at 27th place from August to October 2024, despite a dip in sales during the summer months. This stability suggests a strong consumer base, even though they are not breaking into higher ranks. Interestingly, their presence in the Flower category has seen a slight decline, moving from 6th to 10th place over the same period. This drop might indicate increased competition or shifting consumer preferences in this segment. Notably, Allswell did not make it into the top 30 for Pre-Roll products in recent months, which could be a point of concern or an area for potential growth.
In contrast, Allswell's performance in the Vapor Pens category has been more promising. From July to October 2024, their rank improved significantly from 79th to 57th, alongside a positive trend in sales figures. This upward movement suggests that Allswell is gaining traction in the vapor pen market, possibly due to product innovation or effective marketing strategies. However, the absence from the top 30 in the Pre-Roll category stands out as a potential area for development or re-evaluation. Overall, while Allswell shows strength in certain categories, there are opportunities for growth and improvement, particularly in diversifying their product appeal within California.
Competitive Landscape
In the competitive landscape of the California flower category, Allswell has experienced notable shifts in its market position from July to October 2024. Initially ranked 6th in both July and August, Allswell saw a decline to 9th in September and further to 10th in October. This downward trend in rank coincides with a decrease in sales from August to October. Meanwhile, Claybourne Co. maintained a strong presence, consistently ranking within the top 10 and even reaching 6th place in September, suggesting a robust performance that may have contributed to Allswell's ranking challenges. Additionally, UpNorth Humboldt demonstrated a competitive edge by improving its rank from 14th in July to 9th in both August and October, indicating a potential shift in consumer preference that could impact Allswell's market share. As Allswell navigates these competitive pressures, understanding these dynamics is crucial for strategizing future growth and maintaining its position in the market.
Notable Products
In October 2024, Typhoon Kush (3.5g) emerged as the top-performing product for Allswell, climbing from the second position in September to first place, with notable sales of 9,455 units. Funky Donny (3.5g), which had consistently held the top spot from July through September, dropped to second place in October. Berry Dream Gummies 10-Pack (100mg) made a strong entry into the rankings, securing the third position. Serenity Now (3.5g) also appeared in the rankings for the first time, coming in at fourth place. Sour Kiwi Strawberry Gummies 10-Pack (100mg) maintained a steady presence, ranking fifth in both July and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
