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Jan-2025
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Overview
Market Insights Snapshot
Allswell has shown varied performance across different categories in California. In the Edible category, the brand has maintained a steady presence within the top 30, ranking 27th in October 2024 and consistently staying around 28th by January 2025. Despite this stable ranking, the sales figures indicate a noticeable increase in January 2025, suggesting a potential upward trend in consumer interest. Conversely, their performance in the Vapor Pens category, where they started outside the top 30, has shown improvement, moving from 60th to 47th place by January 2025. This significant rise in rankings might reflect strategic efforts to capture more market share in this competitive segment.
In stark contrast, Allswell's performance in the Flower category in California has been notably strong, consistently ranking within the top 10. Starting from 9th place in October 2024, they improved to 6th place by January 2025, indicating a robust market presence and possibly a well-received product line in this category. This consistent top-tier ranking suggests that the Flower category could be a key area of strength for Allswell, potentially driving their overall brand performance. However, it's important to note that while Allswell has made strides in certain areas, their absence from the top 30 in other categories could indicate opportunities for growth or areas needing strategic focus.
Competitive Landscape
In the competitive landscape of the California flower category, Allswell has demonstrated a steady improvement in its market position, moving from a rank of 9th in October 2024 to 6th by January 2025. This upward trajectory is noteworthy, especially when compared to competitors like Claybourne Co., which maintained a consistent top 5 position, and Blem, which held a strong 4th place throughout the same period. Despite not breaking into the top 5, Allswell's sales growth indicates a positive trend, outpacing CAM, which saw fluctuations in rank, dropping from 5th to 7th. Meanwhile, Gramlin showed a significant leap from 18th to 8th, suggesting a rising competitive pressure. Allswell's consistent improvement in rank and sales suggests a strengthening brand presence, positioning it well against established competitors in the California market.
Notable Products
In January 2025, Allswell's top-performing product was Funky Donny (3.5g) in the Flower category, maintaining its number one rank from the previous two months with impressive sales of 9,558 units. The Sour Kiwi Strawberry Gummies 10-Pack (100mg) ascended to the second rank, up from third in December 2024. Berry Dream Gummies 10-Pack (100mg) held steady at the third position, showing a consistent performance. Sweet Fruit Punch Gummies 10-Pack (100mg) rose to the fourth rank, indicating growing popularity since its introduction in December. Meanwhile, Sour Blue Raspberry Gummies 10-Pack (100mg) entered the top five for the first time, rounding out the list in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
