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Nov-2024
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Overview
Market Insights Snapshot
Amaze Cannabis has demonstrated varying performance across different product categories in Missouri. In the Concentrates category, the brand has maintained a consistent presence within the top 15, fluctuating slightly from 11th in August to 10th in September, and then back to 11th by November. This steadiness suggests a reliable consumer base for their concentrates, with a notable increase in sales from October to November. The Pre-Roll category shows a strong performance as well, with Amaze Cannabis achieving a 4th place ranking in October and maintaining a respectable 5th place in November, indicating a solid upward trend in consumer preference for their pre-rolls.
Conversely, the brand's performance in the Flower category has experienced a downward trend, dropping from 4th place in September to 9th by November, which may suggest increased competition or shifting consumer preferences. In the Vapor Pens category, Amaze Cannabis has struggled to maintain a top 30 ranking, falling from 17th in August to 36th by November. This decline could indicate challenges in market penetration or product differentiation within this category. These movements highlight the dynamic nature of the cannabis market in Missouri and underscore the importance of strategic positioning across product lines for sustained success.
Competitive Landscape
In the Missouri flower category, Amaze Cannabis has experienced notable fluctuations in its market position over recent months, impacting its competitive stance. Starting from a strong 5th rank in August 2024, Amaze Cannabis climbed to 4th in September before dropping to 6th in October and further to 9th in November. This decline in rank coincides with a decrease in sales, contrasting with the upward trajectory of competitors like Nugz, which improved from 15th to 11th place, and Elevate (Elevate Missouri), which rose from 10th to 7th. Meanwhile, Vibe Cannabis (MO) maintained a stable position at 8th, suggesting a consistent performance. The volatility in Amaze Cannabis's rank and sales indicates a competitive pressure from brands that are either gaining momentum or maintaining stability, highlighting the need for strategic adjustments to regain its earlier standing.
Notable Products
In November 2024, Triple Burger (3.5g) maintained its position as the top-performing product for Amaze Cannabis, continuing its streak as the number one ranked product since September. Triple Burger Pre-Roll (0.5g) also held steady at the second rank, despite a slight decrease in sales to 8,872 units. Cap Junky (3.5g) improved its ranking to third place, up from fourth in October, with sales figures reaching 8,801 units. The newly ranked Triple Burger Infused Pre-Roll (0.5g) debuted at fourth position, while Amaze Orange Pre-Roll (0.5g) entered the rankings in fifth place. This month saw a consistent performance from the top products, with notable new entries in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
