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Jan-2025
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Overview
Market Insights Snapshot
Amaze Cannabis has demonstrated varied performance across different product categories in Missouri over recent months. In the concentrates category, the brand maintained a stable presence, holding the 11th position in both November and December 2024, before experiencing a slight decline to the 15th position in January 2025. This drop might indicate increased competition or a shift in consumer preferences. In contrast, the flower category showed a positive trend, with Amaze Cannabis climbing from 8th place in November 2024 to 5th place by January 2025, suggesting strong consumer demand and possibly effective marketing strategies or product offerings in this segment.
The pre-roll category saw Amaze Cannabis maintaining a top 5 position through the end of 2024, though it slipped to 7th place in January 2025. This could be a result of seasonal changes in consumer behavior or increased market entries. However, it's notable that the brand did not make it into the top 30 for vapor pens in the last two months of 2024, highlighting a potential area for growth or reconsideration of strategy. The brand's absence from the top rankings in this category might suggest a need to reassess product offerings or marketing approaches to better capture consumer interest in the vapor pen sector.
Competitive Landscape
Amaze Cannabis has shown a dynamic performance in the Missouri flower category over the past few months, with its rank fluctuating between 5th and 8th place. In October 2024, Amaze Cannabis held the 6th position, but experienced a slight dip to 8th in November. However, it rebounded to 7th in December and climbed to 5th by January 2025. This upward trend in rank suggests a positive reception of their products, potentially driven by strategic marketing or product innovation. In comparison, Good Day Farm experienced a decline from 4th to 6th place over the same period, indicating a potential opportunity for Amaze Cannabis to capture more market share from its competitors. Meanwhile, Illicit / Illicit Gardens consistently maintained its 3rd place rank, showcasing strong brand loyalty or market presence. Sinse Cannabis and Vivid (MO) also displayed varying performances, with Vivid (MO) notably improving its rank from 7th to 4th, which highlights the competitive landscape Amaze Cannabis is navigating. These insights suggest that while Amaze Cannabis is making strides, continuous efforts are necessary to maintain and improve its standing amidst strong competitors in Missouri's flower market.
Notable Products
In January 2025, Triple Burger (3.5g) continued its reign as the top-performing product for Amaze Cannabis, maintaining its number one rank from previous months with a sales figure of 18,389 units. Cadillac Rainbow (3.5g) climbed to the second position, improving from its third place in December 2024, with notable growth in sales. Cap Junky (3.5g) secured the third spot, experiencing a significant rise from the fourth position in December 2024. Nugz - Sub Zero (3.5g) made its debut in the rankings at fourth place, while Amaze Orange (3.5g) followed closely in fifth, both showing promising entry sales figures. This reshuffling highlights a dynamic shift in consumer preferences and the potential for new products to capture market attention quickly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
