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Apr-2024
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Overview
Market Insights Snapshot
In Missouri, Amaze Cannabis has shown a varied performance across different cannabis categories, indicating a dynamic market presence. The brand maintained a strong position in the Flower category, consistently ranking within the top 6 from January to April 2024, and even improving its rank from 6 in February to 4 in March and April. This upward trend in the Flower category, coupled with sales peaking at 3,308,419 in March, suggests a robust demand for their flower products. Conversely, in the Pre-Roll category, Amaze Cannabis experienced a slight decline, dropping from the 7th position to the 11th by April 2024, which might indicate shifting consumer preferences or increased competition. The Concentrates category saw Amaze Cannabis holding steady in the top 10, albeit with a slight dip in rank from 8th in January to 9th by April, reflecting consistent market performance but also room for growth.
The Vapor Pens category presents an intriguing narrative for Amaze Cannabis in Missouri, showcasing significant improvement from January to April 2024. Starting at 20th in January, the brand made a notable leap to 12th by April, with sales skyrocketing from 421,638 to 792,900. This dramatic increase in sales and improvement in ranking highlights a growing consumer interest in their vapor pen products, potentially positioning Amaze Cannabis as a key player in this category. However, the fluctuating rankings across categories such as Pre-Rolls and Concentrates suggest that while Amaze Cannabis is capitalizing on certain trends, it faces challenges in maintaining or improving its market share in others. This mixed performance across categories underscores the importance of strategic focus and adaptability in the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, Amaze Cannabis has shown resilience and consistency, maintaining its position within the top 5 brands from January to April 2024. Despite fluctuations in rank, moving from 4th to 6th and back to 4th, Amaze Cannabis's sales have shown a positive trend, indicating a strong brand presence and customer loyalty. Notably, its competitors, such as CODES and Vivid (MO), have demonstrated significant sales increases, positioning them higher in rank for the same period. CODES, moving from 6th to 2nd, and Vivid (MO), consistently holding the 2nd to 3rd spots, have shown remarkable sales growth, outpacing Amaze Cannabis. Meanwhile, Sinse Cannabis and Flora Farms have been closely competing with Amaze, swapping ranks but remaining just below or above Amaze Cannabis in sales and rank. This dynamic competition underscores the importance of innovation and marketing strategies for Amaze Cannabis to enhance its market share and customer base in the evolving Missouri market.
Notable Products
In April 2024, Amaze Cannabis saw Amaze Orange (3.5g) from the Flower category maintain its top position with remarkable sales of 17,042 units, indicating a consistent preference among consumers. Following Amaze Orange, Cookie Dos (3.5g), another Flower category product, secured the second rank, showcasing a slight decline in its ranking from the previous months. The third position was taken by Slurricane (3.5g), making its first appearance in the top rankings for April. In the Pre-Roll category, Strudelberry Pre-Roll (0.5g) and Triple Burger Pre-Roll (1g) were new entrants, capturing the fourth and fifth spots, respectively. This shift highlights a diversification in consumer preferences, with significant interest in both Flower and Pre-Roll categories.
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