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Nov-2024
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Overview
Market Insights Snapshot
Appalachian Pharm has shown a notable performance in the Ohio market, particularly in the Edible category. Over the months from August to November 2024, the brand has climbed from the 27th rank to the 18th rank, indicating a positive trend in consumer preference for their edible products. This upward movement is supported by a significant increase in sales, with a peak in October 2024. However, in the Flower category, Appalachian Pharm's performance has been relatively stable yet less impressive, maintaining a position mostly outside the top 25, with a slight dip in November. This suggests a potential area for improvement or strategic focus as they aim to enhance their presence across different product lines.
Interestingly, the sales dynamics between the Edible and Flower categories in Ohio reveal contrasting trends. While the Edible category has shown a robust increase in sales and rank, the Flower category experienced a decline in sales, particularly from August to November. This divergence could imply shifting consumer preferences or competitive pressures in the Flower category that Appalachian Pharm might need to address. Notably, the absence of Appalachian Pharm from the top 30 brands in other states or provinces during this period highlights a concentrated market presence in Ohio, potentially signaling opportunities for geographic expansion or marketing strategies to broaden their reach.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Appalachian Pharm has shown a relatively stable performance in recent months, maintaining its rank within the top 30 brands. Notably, Appalachian Pharm's rank fluctuated slightly from 25th in August 2024 to 26th in November 2024, indicating a consistent presence in the market despite competitive pressures. In contrast, Savvy experienced a more volatile ranking, dropping from 17th in August to 22nd in November, which may suggest a decline in their market influence. Meanwhile, Find. demonstrated a significant rise to 17th in October before falling to 28th in November, highlighting potential instability in their sales strategy. Additionally, Black Sheep improved its position from 37th in August to 24th in November, suggesting a successful growth trajectory. These dynamics suggest that while Appalachian Pharm maintains a steady course, it faces competition from brands like Black Sheep, which are gaining momentum, and must strategize to enhance its market share in the Ohio flower category.
Notable Products
In November 2024, Appalachian Pharm's top-performing product was the THC/CBN 1:3 Blueberry Lemonade + CBN Gummies 11-Pack, which rose to the number one rank with sales of 1930 units. The CBD/CBN/CBG.THC 1:1:1:1 Nano Entourage Key Lime Gummies 11-Pack climbed to the second position, improving from its consistent fifth-place ranking in the previous months. Runtz Berries (2.83g) maintained a strong presence, ranking third, albeit with a decline in sales from earlier months. Notably, the THC/CBG 1:3 Lemon Creme + CBG Rejuvenation Ridge Nano Gummies debuted in the rankings at fourth place, while Peace Train Budlets (14.15g) entered the top five. This shift indicates a growing consumer preference for gummies and innovative cannabinoid combinations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
