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Oct-2024
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Overview
Market Insights Snapshot
Appalachian Pharm has shown a notable performance in the Ohio market, particularly in the Edible category. Over the span from July to October 2024, their ranking improved from 22nd to 19th, indicating a positive upward trend. This improvement is underscored by a significant increase in sales, which nearly tripled from July to October. In contrast, the Flower category saw a decline in rankings, dropping from 18th in July to 25th by October, suggesting some challenges in maintaining their competitive position in this category. The contrasting performance across these categories highlights the brand's strengths and potential areas for improvement within the Ohio market.
The fluctuations in Appalachian Pharm's rankings across the categories in Ohio provide a snapshot of the dynamic nature of the cannabis market. While the Edible category has demonstrated robust growth, the Flower category's decline suggests potential issues such as market competition or shifts in consumer preferences. The absence of Appalachian Pharm from the top 30 in any other state or province may indicate a concentrated focus or limited market penetration outside of Ohio. This scenario presents both challenges and opportunities for the brand as it seeks to expand its footprint and improve its standing in other regions and categories.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Appalachian Pharm has experienced notable fluctuations in its market position over recent months. Despite a promising start in July 2024 with a rank of 18, the brand saw a decline to 25 in August and further to 27 in September, before slightly recovering to 25 in October. This trajectory indicates a challenging period for Appalachian Pharm, especially when compared to competitors like &Shine, which maintained a higher rank throughout the same period, peaking at 14 in July. Similarly, Savvy maintained a consistent rank of 17 through July to September before dropping to 26 in October, suggesting potential vulnerability. Meanwhile, Kynd Cannabis Company and Black Sheep showed varied performances, with Kynd Cannabis Company not making it to the top 20 in any month, and Black Sheep improving its rank from 37 in July to 27 in October. These dynamics highlight the competitive pressures Appalachian Pharm faces, underscoring the need for strategic adjustments to regain and sustain higher market rankings.
Notable Products
In October 2024, Runtz Berries Smalls (2.83g) from Appalachian Pharm maintained its position as the top-ranked product in the Flower category, continuing its lead from September with notable sales of 5,677 units. Alien Mints (2.83g), also in the Flower category, consistently held the second position since August, with a significant sales increase to 4,097 units. The THC/CBN 1:3 Blueberry Lemonade + CBN Gummies 11-Pack (110mg THC, 330mg CBN) secured the third spot in the Edible category, rising from its previous absence in August rankings, indicating a growing consumer interest. Runtz Berries (2.83g) dropped to the fourth rank in October, reflecting a shift in consumer preference within the Flower category. The CBD/CBN/CBG.THC 1:1:1:1 Nano Entourage Key Lime Gummies 11-Pack (110mg CBD, 110mg CBN, 110mg CBG, 110mg THC) maintained its fifth position in the Edible category, showing consistent demand since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
