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Oct-2024
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Overview
Market Insights Snapshot
Astro Lab has demonstrated consistent performance in the Concentrates category within Alberta, maintaining a solid third-place ranking from July through October 2024. This stability indicates a strong foothold in the Alberta concentrates market, with a noticeable increase in sales from $218,410 in July to $236,653 in October. Meanwhile, in Ontario, Astro Lab has shown significant upward movement in the same category, climbing from 24th place in July to 13th place by October. This upward trajectory points to a growing presence and increased consumer acceptance in Ontario, suggesting potential for further growth in the coming months.
In contrast, Astro Lab's performance in the Pre-Roll category in Alberta has seen a decline, moving from 20th place in July to 25th place by October. This downward trend could indicate competitive pressures or shifting consumer preferences in the Alberta pre-roll market. In Saskatchewan, Astro Lab's entry into the Concentrates category is noteworthy, with a rapid rise to 8th place by October, despite not being ranked in the top 30 earlier in the year. However, their presence in the Pre-Roll category in Saskatchewan remains minimal, as they were not ranked in the top 30 for most of the observed months, highlighting a potential area for strategic improvement.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Astro Lab has experienced a notable shift in its market position over the past few months. Starting from a rank of 20 in July 2024, Astro Lab's ranking has gradually declined to 25 by October 2024. This downward trend in rank is mirrored by a decrease in sales, suggesting a potential challenge in maintaining market share. In contrast, FIGR has shown a consistent improvement, moving from rank 36 in July to 26 in October, with a corresponding increase in sales, indicating a strengthening market presence. Meanwhile, Simply Bare and Bold have also seen fluctuations, with Simply Bare dropping from 18 to 24 and Bold maintaining a relatively stable position around the low 20s. The competitive dynamics suggest that Astro Lab may need to reassess its strategies to counteract the rising competition from brands like FIGR and maintain its foothold in the Alberta Pre-Roll market.
Notable Products
In October 2024, Astro Lab's top-performing product was the Pineapple Orange Peel Live Rosin Infused Pre-Roll 3-Pack in the Pre-Roll category, maintaining its first-place rank from previous months with sales of 4,733 units. The Summer Cherry Punch Cold Cured Live Rosin from the Concentrates category saw a notable rise, climbing from fifth place in September to second place in October. Guavacot Kush Live Rosin Infused Pre-Roll 3-Pack, also in the Pre-Roll category, dropped to third place from its consistent second-place position in the prior months. Cereal Milk Live Rosin Infused Pre-Roll 3-Pack held steady in fourth place, showing a slight increase in sales compared to September. Gummy Old School Hash, another Concentrates product, rounded out the top five, slipping slightly from its third-place position in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
