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Nov-2024
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Overview
Market Insights Snapshot
Astro Lab has demonstrated a consistent performance in the Alberta market, particularly within the Concentrates category, where they have maintained a steady rank of 3rd place from August to November 2024. This stability suggests a strong foothold in the market, although there has been a slight decline in sales figures over the months. In the Pre-Roll category in Alberta, Astro Lab's rankings have fluctuated slightly but remained within the top 30, indicating a less dominant but still competitive presence. The brand's ability to maintain a position within the top 30 in both categories highlights its resilience and adaptability in a competitive landscape.
In Ontario, Astro Lab's performance in the Concentrates category has shown promising upward momentum, moving from 24th place in August to 15th in November 2024. This improvement in ranking, coupled with a notable increase in sales from August to October, suggests a growing acceptance and popularity of the brand in this region. Conversely, in Saskatchewan, Astro Lab's presence is less pronounced, with their Pre-Roll category failing to make it into the top 30 after August, indicating a potential area for growth or reevaluation. The brand's consistent ranking in the Concentrates category in Saskatchewan, however, suggests a potential niche market that could be further explored.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Astro Lab has experienced a fluctuating rank over the past few months, indicating a dynamic market environment. While Astro Lab's rank shifted from 23rd in August 2024 to 25th by November 2024, it faces competition from brands like Bold and BoxHot. Notably, Bold maintained a relatively stable position, consistently ranking around 21st to 23rd, while BoxHot saw a significant drop from 15th to 26th, suggesting potential volatility in their sales strategy. Meanwhile, FIGR improved its rank from 30th to 24th, indicating a positive sales trajectory that could pose a threat to Astro Lab if this trend continues. Despite these shifts, Astro Lab's sales figures have shown a slight decline, which may necessitate strategic adjustments to regain a stronger market position and counter the advances of these competitors.
Notable Products
In November 2024, the top-performing product from Astro Lab was the Pineapple Orange Peel Live Rosin Infused Pre-Roll 3-Pack, maintaining its number one rank from previous months despite a decline in sales to 3258 units. Cereal Milk Live Rosin Infused Pre-Roll 3-Pack climbed to the second position, showing a consistent increase in sales from August to November. Gummy Old School Hash remained steady at third place, with sales slightly decreasing compared to previous months. Summer Cherry Punch Live Rosin dropped from second to fourth place, reflecting a decrease in its sales figures. Guavacot Kush Live Rosin Infused Pre-Roll 3-Pack fell to fifth place, experiencing a notable decline in sales since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
