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Jan-2025
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Overview
Market Insights Snapshot
Astro Lab has demonstrated a varied performance across different categories and provinces, with notable movements in rankings. In Alberta, the brand has shown consistency in the Concentrates category, maintaining a solid position in the top three rankings for three consecutive months before dropping slightly to fourth in January 2025. This indicates a strong but slightly fluctuating demand in this category. However, in the Pre-Roll category, Astro Lab has experienced more volatility, moving from 28th to 33rd, suggesting challenges in maintaining a stable market presence. The absence of ranking in the Beverage category until January 2025, where they placed 15th, could be seen as a positive entry into a competitive space, indicating potential growth opportunities.
In Ontario, Astro Lab's performance in the Beverage category shows an upward trend, moving from an unranked position to 14th by January 2025, suggesting a growing acceptance and potential for expansion in this category. Meanwhile, the Concentrates category in Ontario reflects a more stable upward trajectory, with the brand improving its rank from 15th to 12th over the four-month period, highlighting a strengthening market presence. Conversely, the absence of ranking in Saskatchewan beyond October 2024 in the Concentrates category may signal challenges in maintaining competitiveness or market share in that region, which could be an area for strategic focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Astro Lab has shown a dynamic shift in its market position over the past few months. Starting from October 2024, Astro Lab ranked 28th, and experienced a positive climb to 26th in December, indicating a strengthening in its market presence. However, by January 2025, Astro Lab's rank slipped to 33rd, suggesting a potential challenge in maintaining its upward trajectory. This fluctuation in rank is mirrored in its sales trends, where Astro Lab saw a peak in December before experiencing a decline in January. Notably, competitors like Trippy Sips consistently maintained a higher rank, peaking at 21st in October, while 1Spliff and Sticky Greens showed similar downward sales trends, albeit from slightly lower ranks. This indicates a competitive environment where maintaining a lead requires strategic adjustments, particularly as brands like SUPER TOAST have also demonstrated resilience, climbing to 32nd in January. For Astro Lab, understanding these competitive dynamics is crucial for regaining and sustaining higher market ranks.
Notable Products
In January 2025, the top-performing product for Astro Lab was the Interstellar Live Rosin Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its number one ranking from December 2024 with sales figures of 6,457 units. Following closely was the Interstellar Rocket Lime Live Rosin Soda (10mg THC, 355ml), which also retained its second-place position. The Pineapple Orange Peel Live Rosin Infused Pre-Roll 3-Pack (1.5g) remained steady in third place, consistent with its December 2024 ranking. Summer Cherry Punch Live Rosin (1g) re-entered the rankings in fourth place, showing a recovery from an unranked position in December. Gummy Old School Hash (2g) slipped from fourth to fifth place, indicating a slight decline in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
