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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Atta concentrated 58.23% of sales in Flower with a 27.57% month-over-month lift and 15.89% year-over-year growth, while Vapor Pens expanded to 38.13% share with 4.74% MoM and 133.39% YoY growth; by contrast, Edible held 3.61% share with 14.63% MoM but -20.30% YoY, and Pre-Roll was 0.04% share with 243.31% MoM but -90.52% YoY. This mix coincided with a 25.85% YoY increase in average price and a 39.85% YoY rise in total brand sales, implying the growth engine is shifting toward higher-velocity Flower and fast-accelerating Vapor Pens rather than breadth in smaller formats.
Positioning-wise, the Flower-heavy base plus a triple-digit YoY surge in Vapor Pens suggests a pivot toward two-platform scale where price elasticity still supports premiumization, evidenced by a 34.29 average price in Flower and overall pricing up 25.85% YoY. With a Flower rank of 27 in Missouri and Vapor Pens nearing parity in share to Flower (38.13% vs 58.23%), the near-term path is to consolidate rank through Vapor Pen distribution while de-risking reliance on Flower, as declining Edible share (3.61% with -20.30% YoY) and minimal Pre-Roll presence (0.04% share despite 243.31% MoM) indicate low payoff for peripheral categories.
Competitive Landscape
Atta sits at #27 in MO Flower for May 2026, down 1 position from #26 year over year, and 10 positions lower than its #17 rank in February 2026, signaling a reversal from its peak of #16 in October 2025; in contrast, Illicit / Illicit Gardens climbed from #3 to #2 while posting a 5.78% YoY sales increase, and CODES slid from #2 to #3 alongside a 30.59% YoY sales decline, suggesting that mid-tier reshuffling is creating both upward and downward mobility. With Good Day Farm improving from #9 to #5 despite only a 1.12% YoY rise and category leader Flora Farms holding #1 while facing a 17.84% YoY drop, rank gains are being won through relative shifts rather than broad demand, implying Atta’s downward drift from #17 to #27 is more about losing ground to climbers than absolute contraction and points to a need to counter competitor momentum to arrest further share leakage.
Notable Products
Badass Blueberry Distillate Cartridge (1g) posted a -14.31% month-over-month decline and sits at rank 8, while Super Snocone Distillate Cartridge (1g) gained 8.88% and holds rank 1. Blue Dream Distillate Cartridge (1g) slipped -2.98% at rank 2, and Bruce Banner Triple Pass Distillate Cartridge (1g) fell -8.53% at rank 3. With five of the top ten in Vapor Pens, the mix signals reliance on cartridges where one underperformer can drag momentum even as the flagship expands.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
