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Jan-2025
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Overview
Market Insights Snapshot
Atta's performance across different categories in Missouri reveals some intriguing trends. In the Edible category, the brand has seen a decline in its rankings, moving from 28th in October 2024 to 35th by January 2025, indicating a potential challenge in maintaining its market position. This downward trend is mirrored by a decrease in sales over the same period. In contrast, the Vapor Pens category shows a more positive trajectory, with Atta climbing from 39th in November 2024 to 22nd by January 2025, suggesting a successful strategy or product offering in this segment. Despite not breaking into the top 30 in October and November, the brand's improvement in rankings and sales in December and January highlights a significant turnaround.
In the Flower category, Atta experienced a notable drop in rankings, from 21st in October 2024 to 33rd in January 2025, which could be a sign of increased competition or shifts in consumer preferences within Missouri. This decline in rank is accompanied by a decrease in sales, indicating potential areas for strategic improvement. The brand's absence from the top 30 in December and January in the Edible category could be a cause for concern, suggesting that competitors may have gained an edge in this space. Overall, Atta's mixed performance across categories in Missouri presents both challenges and opportunities for the brand to reassess its market strategies and capitalize on its strengths in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Atta has demonstrated a notable upward trajectory in brand ranking and sales performance from October 2024 to January 2025. Initially ranked 36th in October 2024, Atta surged to 22nd by January 2025, reflecting a significant improvement in market presence. This upward movement is particularly impressive when compared to competitors like Select, which maintained a relatively stable position around the 20th rank, and Fuzed, which improved from 29th to 24th. Meanwhile, Greenlight and Vibe Cannabis (MO) also showed competitive dynamics, with Vibe Cannabis (MO) consistently outperforming Atta in terms of rank, holding the 21st position in January 2025. Despite this, Atta's sales growth trajectory indicates a robust market strategy, as evidenced by its leap in sales from November to December 2024, surpassing both Fuzed and Greenlight in sales by January 2025. This trend suggests that Atta is effectively capturing market share and could potentially continue its ascent in the rankings if current strategies are maintained or enhanced.
Notable Products
In January 2025, the top-performing product for Atta was the Purple Punch Triple Pass Distillate Cartridge in the Vapor Pens category, which secured the number one rank with sales of 1906 units. The Party Cake Distillate Cartridge also performed well, climbing to the second position from its previous absence in December 2024. The Lemon Oreoz in the Flower category emerged as a new contender, ranking third in January 2025. Bang'n Blue Razz Triple Pass Distillate Cartridge saw a slight improvement, moving from fifth to fourth place. The Fun Mints Triple Pass Distillate Cartridge experienced a drop, falling from the top spot in October 2024 to fifth in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
