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Aug-2024
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Overview
Market Insights Snapshot
The performance of Atta across various categories in Missouri has shown some notable fluctuations over the past few months. In the Edible category, Atta experienced a decline, moving from the 27th position in May 2024 to falling out of the top 30 by August 2024. This downward trend is a signal that the brand may need to reassess its strategy in this category. On the other hand, the Flower category saw a positive upward movement, with Atta climbing from the 33rd spot in May to 26th by August. This improvement suggests a growing acceptance and preference for Atta's flower products among consumers in Missouri.
The Vapor Pens category presents a mixed picture for Atta in Missouri. The brand improved its ranking from 17th in May to a peak of 14th in July, before slipping back to 19th in August. Despite the recent drop, the overall trend indicates a relatively strong presence in this category, with significant sales figures supporting its position. It's worth noting that while there are areas of concern, such as the Edible category, Atta's performance in the Flower and Vapor Pens categories provides a foundation for potential growth and stability in the Missouri market.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Atta has shown fluctuating performance in recent months, impacting its rank and sales trajectory. From May to August 2024, Atta's rank varied from 17th to 19th, peaking at 14th in July. This inconsistency contrasts with the steady performance of top competitors like Rove, which held the 1st position from May to July before dropping significantly to 21st in August. Meanwhile, The Clear demonstrated a positive trend, climbing from 23rd in May to 18th in August, and Wavelength Extracts maintained a relatively stable position, hovering around the mid-teens. Notably, CODES experienced a dip in June, falling out of the top 20, but recovered to 20th by August. These shifts highlight the volatile nature of the market, where Atta's sales peaked in July but faced a decline in August, suggesting a need for strategic adjustments to regain and sustain higher rankings amidst fierce competition.
Notable Products
In August 2024, the top-performing product for Atta was Pineapple Swing Distillate Cartridge (1g) in the Vapor Pens category, which achieved the number 1 rank with sales of 2563 units. Mango Tango Triple Pass Distillate Cartridge (1g) followed closely in the second position, showing a slight improvement from its third-place ranking in July 2024. Badass Blueberry Distillate Cartridge (1g) secured the third spot, maintaining its presence in the top ranks. Bang'n Blue Razz Triple Pass Distillate Cartridge (1g) entered the rankings at fourth place, exhibiting strong sales. Game Day True Blue Badass Blueberry Distillate Disposable (0.5g) dropped to fifth place from its consistent second-place ranking in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
