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Mar-2025
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Overview
Market Insights Snapshot
In examining Atta's performance across various categories in Missouri, the brand has shown varied results. The Flower category has been a standout for Atta, with a notable rise in rankings from 33rd in January 2025 to 23rd in March 2025, indicating a positive trend and increased consumer preference. This upward movement is complemented by an increase in sales from January to March, suggesting a strengthening foothold in the Flower segment. Conversely, in the Edible category, Atta has consistently ranked outside the top 30, maintaining a position at 36th and dropping to 37th by March. This persistent low ranking signals challenges in capturing market share within this segment, despite the overall market dynamics.
Atta's performance in the Vapor Pens category in Missouri presents a mixed picture. The brand experienced a decline in its rankings from 24th in December 2024 to 37th by March 2025, indicating a struggle to maintain its competitive edge in this category. This downward trajectory in rankings corresponds with a decrease in sales, highlighting potential issues in either product appeal or market competition. The contrasting trends across different product categories suggest that while Atta has found success in certain areas, there are opportunities for improvement and strategic adjustments in others to enhance overall brand performance.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Atta has demonstrated a notable upward trend in rankings from December 2024 to March 2025. Initially positioned at 27th in December, Atta's rank dipped to 33rd in January but rebounded to 26th in February and further improved to 23rd by March. This positive trajectory suggests a strategic recovery and potential market share gain. In contrast, Nugz experienced a decline, dropping from 13th in December to 25th by March, indicating a significant reduction in sales performance over the months. Meanwhile, TwentyTwenty (IL) and Sundro Cannabis have shown fluctuating ranks, with TwentyTwenty (IL) peaking at 19th in February and Sundro Cannabis improving steadily to 23rd by February before slightly dropping to 24th in March. CAMP Cannabis also showed improvement, climbing from 29th in December to 22nd by March. Atta's consistent improvement in rank amidst these fluctuations suggests a strengthening position in the Missouri flower market, potentially driven by strategic initiatives or product offerings that resonate well with consumers.
Notable Products
In March 2025, Dirty Banana Popcorn (3.5g) emerged as the top-performing product for Atta, securing the number one rank with sales of 1843 units. Lemon Oreoz (3.5g) maintained its strong performance, consistently holding the second position since December 2024. Fatso Smalls (3.5g) made a notable appearance in the rankings, capturing the third spot for March 2025. African Blueberry #3 (3.5g) shifted from fifth in December 2024 to fourth in March 2025, showing a slight improvement in its ranking. Lemon Oreoz Popcorn (3.5g) entered the top five for the first time, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
