Oct-2024
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Overview
Market Insights Snapshot
Atta's performance across various categories in Missouri reveals intriguing trends over the past few months. In the Edible category, Atta has shown a commendable improvement, climbing from a rank of 29 in July 2024 to 26 by October 2024. This upward movement is a positive indicator, especially considering that sales in this category had a notable increase from August to October. The Flower category tells a slightly different story; despite a dip in September, Atta maintained a consistent presence in the top 30, securing the 23rd position in October. Such stability in rankings suggests a resilient market presence in Missouri's Flower category. However, one cannot overlook the Vapor Pens category, where Atta's ranking fell to 30 in October, indicating potential challenges or increased competition in this segment.
It's important to note that Atta's absence from the top 30 brands in the Edible category during August is a point of concern, hinting at fluctuations that may need addressing. While the brand managed to recover by September, this gap in ranking underscores the competitive nature of the market. In contrast, the Flower category's consistent ranking suggests that Atta has a solid foothold, although the slight drop from July to August might point to seasonal or market-specific factors influencing sales. The Vapor Pens category presents a more complex picture, with a significant drop in sales and rankings by October, suggesting that Atta might need to reassess its strategy in this area to regain its standing. Overall, Atta's performance across these categories in Missouri showcases both strengths and areas for potential growth, with each category presenting unique challenges and opportunities.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Atta has shown resilience despite facing stiff competition. Over the past few months, Atta's rank has fluctuated, starting at 19th in July 2024, dropping to 24th by September, and slightly recovering to 23rd by October. This performance indicates a challenging market environment, particularly as brands like Robust and Rooted (MO) consistently maintained higher ranks, with Robust remaining in the top 20 until October. Notably, Vertical (MO) made a significant leap from 33rd in September to 24th in October, surpassing Atta. Despite these challenges, Atta's sales showed a positive trend from September to October, suggesting potential for growth and a need for strategic adjustments to improve its competitive standing.
Notable Products
In October 2024, the top-performing product from Atta was the Fun Mints Triple Pass Distillate Cartridge (1g) in the Vapor Pens category, securing the first rank with sales of 1812 units. The Badass Blueberry Distillate Cartridge (1g) followed in the second position, showing a slight decline from the third rank in September. Blue Raz Full Spectrum Gummy Rings 6-Pack (150mg) made a notable entry at the third rank in the Edible category. Neon Rings Gummies 6-Pack (150mg) improved its position, moving up from fifth in September to fourth in October. Lastly, the Mango Tango Triple Pass Distillate Cartridge (1g) fell to the fifth rank after not being ranked in September, indicating a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.