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Nov-2024
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Overview
Market Insights Snapshot
Atta's performance across different cannabis categories in Missouri reveals a mixed trajectory. In the Edible category, Atta has seen some fluctuations, with a notable dip in November 2024, ranking 31st after peaking at 27th in September. This indicates a slight struggle to maintain a strong position within the top 30 brands. Conversely, the Flower category shows a more positive trend, with Atta climbing to the 22nd spot in November from the 24th in the previous months, suggesting a strengthening presence in that segment. The movement in Flower sales from September to November reflects this upward trajectory, hinting at a growing consumer preference for Atta's flower products.
The Vapor Pens category, however, presents a challenge for Atta. After reaching a rank of 19 in September, the brand's position slipped significantly in the following months, falling out of the top 30 in October and November. This decline marks a concerning trend that may require strategic reassessment to regain market share. The sharp decrease in sales from September to November underscores this issue, indicating potential consumer shifts away from their vapor pen offerings. Understanding these dynamics is crucial for Atta as it navigates the competitive landscape in Missouri's cannabis market.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Atta has shown a steady performance with a notable improvement in its ranking from 24th in October 2024 to 22nd in November 2024. This upward movement is significant as it indicates a positive trend in sales, contrasting with some competitors. For instance, Cloud Cover (C3) experienced fluctuating rankings, peaking at 22nd in August and September but dropping to 28th in October before slightly recovering to 23rd in November. Meanwhile, TwentyTwenty (IL) maintained a stable position, consistently ranking 20th in both October and November, showcasing a strong sales performance. Interestingly, Packs Cannabis (MO) demonstrated a remarkable climb from 28th in September to 21st in November, surpassing Atta briefly in October. Despite these competitive pressures, Atta's sales trajectory suggests a resilient market presence, particularly when considering the sales decline of Vertical (MO), which, despite improving its rank from 32nd in September to 24th in November, faced a significant sales drop in September. Overall, Atta's consistent sales growth and improved ranking highlight its competitive edge in the Missouri flower market.
Notable Products
In November 2024, the top-performing product for Atta was Mr. Sour Apple Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 1343 units. Following closely was Party Cake Distillate Cartridge (1g), also in the Vapor Pens category, which ranked second. Badass Blueberry Distillate Cartridge (1g) maintained its strong performance, ranking third for the second consecutive month, after previously ranking fifth and fourth in August and September respectively. Golden Apple (3.5g) and Dirty Bananas #4 (7g), both in the Flower category, rounded out the top five products, ranking fourth and fifth. The consistent performance of these products, particularly in the Vapor Pens category, highlights a strong consumer preference for these offerings from Atta.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
