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Aug-2024
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Overview
Market Insights Snapshot
Autumn Brands has shown a mixed performance across various categories in California. In the Flower category, the brand has been steadily climbing the ranks, moving from 89th place in May 2024 to 77th in August 2024. This upward trend is accompanied by a slight but consistent increase in sales, peaking at over $335,000 in July 2024. Conversely, Autumn Brands' performance in the Pre-Roll category has been declining, dropping from 74th place in May to 93rd in August. This downward movement is reflected in their sales, which have decreased by nearly 50% over the same period.
In the Topical category, Autumn Brands has maintained a relatively stable position, ranking around the 10th to 13th spot over the past few months. Despite the minor fluctuations, the brand has managed to sustain its sales figures, with a notable peak in July 2024. This consistency in ranking and sales within the Topical category contrasts sharply with their performance in the Pre-Roll category, indicating that while they have strong offerings in certain areas, there are significant challenges in others. The absence of Autumn Brands in the top 30 for other states and categories suggests that their market presence is currently limited to California.
Competitive Landscape
In the competitive landscape of the California Flower category, Autumn Brands has shown a steady improvement in rank over the past few months, moving from 89th in May 2024 to 77th in August 2024. This upward trend indicates a positive reception and increasing market presence. In contrast, competitors like Cream Of The Crop (COTC) and Lolo have experienced significant declines in their rankings, with COTC dropping from 33rd to 79th and Lolo from 26th to 81st during the same period. These shifts suggest that while these brands initially had stronger sales, their market share has been diminishing, potentially due to market saturation or changing consumer preferences. Meanwhile, Ole'4 Fingers and Cruisers have shown more volatile performance, with Ole'4 Fingers experiencing a sharp drop in July but recovering slightly in August, and Cruisers showing a consistent decline. These trends highlight Autumn Brands' growing competitiveness and resilience in a fluctuating market, making it a brand to watch for potential continued growth.
Notable Products
In August 2024, the top-performing product for Autumn Brands was Purple Carbonite (3.5g) in the Flower category, which climbed to the number one spot with notable sales of 1761 units. Purple Push Pop Pre-Roll (1g) secured the second rank in the Pre-Roll category, making a strong debut with 1504 units sold. Jet Fuel Gelato Pre-Roll 10-Pack (3.6g) followed closely in third place in the Pre-Roll category with significant sales figures. RIP OG (3.5g), also in the Flower category, saw a drop to the fourth position from its previous top rank in July. La Pop Rockz (3.5g) made its first appearance in the rankings, placing fifth in the Flower category with commendable sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
