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Jan-2025
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Overview
Market Insights Snapshot
Autumn Brands has shown varied performance across different categories in California. In the Flower category, the brand has experienced a downward trend, slipping from rank 59 in October 2024 to rank 69 by January 2025. This decline in ranking is coupled with a decrease in sales, which dropped from $478,370 in October to $369,561 in January. This suggests challenges in maintaining market share in a competitive segment. On the other hand, in the Topical category, Autumn Brands has maintained a relatively stable position, holding the 9th and 10th ranks consistently from October 2024 to January 2025. Although sales have seen a gradual decline, the brand's ability to stay within the top 10 indicates a strong foothold in this niche market.
In the Pre-Roll category, Autumn Brands started at rank 74 in October 2024, improved slightly to rank 69 in November, but then fell to rank 83 in December 2024. By January 2025, the brand was no longer in the top 30, indicating a significant drop in market presence. This fluctuation reflects potential volatility in consumer preferences or increased competition within this category. The absence from the top 30 in January is a notable shift and could point to the need for strategic adjustments to regain traction. Overall, while Autumn Brands faces challenges in some categories, its performance in Topicals suggests areas of strength that could be leveraged for future growth.
Competitive Landscape
In the competitive landscape of the California Flower category, Autumn Brands has experienced a fluctuating ranking trajectory from October 2024 to January 2025, with its rank slipping from 59th to 69th. This decline in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. Notably, Pure Beauty has shown a more stable performance, with its rank improving from 73rd in November to 64th in January, suggesting a recovery in market position despite a dip in sales during November. Meanwhile, The Fight has made significant strides, climbing to 62nd in January from 79th in October, accompanied by a notable increase in sales, which could indicate a growing consumer preference. The competitive pressure from brands like Cali Buds and White Label / White Lvbel (NV), both of which have shown varying degrees of improvement in rank and sales, underscores the dynamic nature of the market and the need for Autumn Brands to strategize effectively to regain its competitive edge.
Notable Products
In January 2025, Autumn Brands' top-performing product was Purple Carbonite (7g) in the Flower category, securing the number one rank with sales reaching 973 units. Following closely was Purple Carbonite (3.5g), which maintained a strong presence by ranking second, despite a slight decrease in sales from previous months. The Largest Pre-Roll (1g) climbed to the third position, indicating a resurgence in demand after being absent from the rankings in December 2024. Pink Cookies (3.5g) debuted in the rankings at fourth place, showcasing its growing popularity in the Flower category. Rounding out the top five, RIP OG (3.5g) also entered the rankings, highlighting a shift in consumer preferences towards diverse flower options from Autumn Brands.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
