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Oct-2024
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Overview
Market Insights Snapshot
Autumn Brands has shown a steady presence in the California cannabis market, particularly in the Flower category. Over the months from July to October 2024, the brand maintained its rank at 58th position, indicating a consistent performance. This stability is underscored by a gradual increase in sales from $425,991 in July to $514,283 in October, suggesting a solid foothold in this competitive category. In the Topical category, Autumn Brands demonstrated notable resilience, maintaining a top 10 position throughout, which highlights their strength and consumer preference in this niche market. Such consistency in rankings and sales growth in California's Flower and Topical categories is a positive indicator of the brand's sustained appeal and reliability among consumers.
Conversely, the Pre-Roll category presents a different narrative for Autumn Brands in California. The brand experienced a decline in rankings, dropping from 67th in August to 99th by October. This downward trend is mirrored in the sales figures, which decreased significantly from August to October. The absence of a top 30 ranking in this category suggests challenges in maintaining competitive positioning, possibly due to increased competition or shifting consumer preferences. This highlights an area where Autumn Brands may need to strategize differently to regain market share. The contrasting performances across these categories offer insights into the brand's strengths and areas for potential growth in the Californian market.
Competitive Landscape
In the competitive landscape of the California flower category, Autumn Brands has shown a steady performance, maintaining its rank at 58 from August to October 2024, after a slight improvement from 69 in July. This stability in rank is noteworthy, especially when compared to competitors like 710 Labs, which saw a decline from 31 in July to 46 in October, and 5G (530 Grower), which fluctuated significantly, dropping to 65 in October from a high of 45 in July. Meanwhile, Pure Beauty experienced a similar rank trajectory to Autumn Brands, ending at 59 in October, suggesting a close competition. Despite these fluctuations among competitors, Autumn Brands' consistent sales growth, culminating in October, indicates a strong market presence and potential for further upward movement in rank, contrasting with the declining sales trends observed in some of its competitors.
Notable Products
In October 2024, the top-performing product for Autumn Brands was Purple Carbonite (3.5g) in the Flower category, maintaining its number 1 rank from September with sales reaching 1,745 units. Gyatt Pre-Roll (1g) secured the second position, marking its debut in the rankings. Frozen Lemon Gelato Pre-Roll (1g) followed closely in third place, also appearing for the first time. Fire OG (3.5g) ranked fourth, while Bops Goin Brazy Pre-Roll (1g) completed the top five. Notably, the introduction of new products in the rankings indicates a shift in consumer preference towards pre-rolls in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
