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Oct-2024
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Overview
Market Insights Snapshot
Ayrloom has demonstrated a strong performance in the cannabis market in New York, particularly excelling in the beverage and vapor pen categories where it has consistently maintained the top rank from July to October 2024. This consistent top ranking indicates a robust market presence and consumer preference for Ayrloom's products in these categories. Notably, in the vapor pens category, Ayrloom's sales have shown a significant upward trend, culminating in over 3.5 million in sales in October 2024. This success in the vapor pens category suggests a solid brand strategy and possibly a strong distribution network that supports its leadership position in the market.
In the edible and tincture & sublingual categories, Ayrloom's performance has been noteworthy as well, though slightly more variable. While Ayrloom maintained a third and fourth rank in the edible category, its ranking in the tincture & sublingual category improved to first place from August onwards, showcasing its growing influence and acceptance in this product line. However, Ayrloom's absence from the top 30 in other categories highlights potential areas for growth and expansion. The brand's ability to maintain top positions in multiple categories in New York underscores its competitive edge and potential for further market penetration.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom has consistently maintained its position as the top-ranked brand from July to October 2024. This dominance is particularly notable when compared to its closest competitor, Rove, which has held the second position throughout the same period. Despite Rove's steady rank, Ayrloom's sales figures have shown a significant upward trend, indicating a robust growth trajectory and widening the gap between itself and Rove. Meanwhile, Jaunty remains in third place, with sales figures that are consistently lower than both Ayrloom and Rove. Ayrloom's ability to sustain its top rank while increasing sales suggests strong brand loyalty and effective market strategies, positioning it as a formidable leader in the New York vapor pen category.
Notable Products
In October 2024, Ayrloom's top-performing product was the CBD/THC 1:2 Up Honeycrisp Apple Cider, maintaining its first-place ranking from the previous month with sales reaching 17,458 units. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP climbed to the second spot, showing an improvement from its third-place position in September. Meanwhile, the CBD/THC 1:2 Lemonade Up dropped to third place, despite consistent sales figures. The Alaskan Thunder Fuck Distillate Disposable saw a notable rise, moving up to fourth place from fifth in previous months. Lastly, the CBD/THC 1:2 Up Black Cherry Sparkling Water held steady in the fifth position, indicating consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
