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Dec-2024
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Overview
Market Insights Snapshot
Ayrloom has shown impressive consistency and dominance in the New York market across several categories. Notably, the brand has maintained the number one ranking in the Beverage, Tincture & Sublingual, Topical, and Vapor Pens categories from September through December 2024. This consistent top ranking highlights Ayrloom's strong foothold and consumer preference in these segments. Particularly in the Vapor Pens category, Ayrloom has demonstrated a robust growth trajectory, with sales exceeding four million dollars in December, showcasing a steady increase since September. This indicates not only a strong market presence but also a growing consumer demand for their products in this category.
In contrast, Ayrloom's performance in the Edible category has been stable but not leading, holding a consistent fourth-place ranking over the same period. This suggests that while they are a significant player, there is room for improvement in climbing the ranks within this category. Meanwhile, Ayrloom's entry into the Pre-Roll category in November, achieving a 15th place rank and improving to 13th by December, marks a noteworthy debut and upward momentum. The absence of rankings in the Pre-Roll category prior to November indicates that Ayrloom was not in the top 30 brands, highlighting a recent strategic entry or a shift in focus toward expanding their product offerings in this category.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom has consistently maintained its top position from September to December 2024, indicating strong brand loyalty and market presence. Despite the competitive pressure from brands like Rove and Jaunty, Ayrloom's sales have shown a robust upward trend, reflecting its effective market strategies and consumer preference. Notably, Rove maintained the second position until December 2024, when it dropped to third, overtaken by Jaunty, which climbed from third to second place. This shift highlights the dynamic nature of the market and the necessity for Ayrloom to continue innovating to sustain its lead. The consistent top ranking of Ayrloom suggests a strong brand strategy and customer loyalty, positioning it well against its competitors in the New York vapor pen market.
Notable Products
In December 2024, Ayrloom's top-performing product was the CBD/THC 1:2 Up Honeycrisp Apple Cider (5mg CBD, 10mg THC) in the Beverage category, maintaining its number one ranking from previous months with sales of 20,793 units. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP (5mg CBD, 10mg THC, 12oz) also remained steady at the second position, showcasing a consistent upward trend in sales. The CBD/THC 1:2 Lemonade Up (5mg CBD, 10mg THC, 12oz) held its third place, indicating stable consumer preference. CBD/THC 1:2 Up Black Cherry Sparkling Water (5mg CBD, 10mg THC) improved its ranking slightly, climbing from fifth to fourth place over the months. Notably, the Alaskan Thunder Fuck Distillate Disposable (0.5g) entered the top five in December, marking a significant rise in popularity within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
