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Nov-2024
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Overview
Market Insights Snapshot
Ayrloom has consistently demonstrated strong performance across various categories in New York. Notably, the brand has maintained the top position in the Beverage, Tincture & Sublingual, Topical, and Vapor Pens categories from August through November 2024. This consistency indicates a strong market presence and consumer preference for Ayrloom's products in these segments. The Vapor Pens category, in particular, has shown a significant upward trend in sales, suggesting growing consumer demand and possibly an increase in market share. However, in the Edible category, Ayrloom experienced a slight dip in ranking, moving from 3rd to 4th position by September and maintaining that position through November. This could be a point of concern or an area for strategic improvement to regain a higher standing.
The absence of Ayrloom from the top 30 brands in other states or provinces across these categories suggests a more localized strength focused in New York. While their dominance in multiple categories within New York is commendable, the lack of presence in other regions could indicate untapped opportunities or challenges in expanding their footprint. The brand's ability to hold the number one spot in several categories in New York may serve as a strong foundation for exploring growth in other markets. However, the consistent ranking in the lower tier for Edibles might require a strategic review to enhance their competitive edge. This insight into Ayrloom's performance highlights both their current successes and potential areas for growth.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom has consistently maintained its top position from August to November 2024, demonstrating a strong and stable market presence. This leadership is underscored by its significant sales growth over the months, highlighting its appeal and consumer loyalty. In contrast, Rove has held the second position throughout the same period, with sales figures that are notably lower than Ayrloom's, indicating a clear gap between the two brands. Meanwhile, Jaunty remains in third place, also showing lower sales compared to Ayrloom, which further solidifies Ayrloom's dominance in this category. The consistent ranking and increasing sales of Ayrloom suggest a robust brand strategy and market acceptance, making it a formidable competitor in the New York vapor pens market.
Notable Products
In November 2024, Ayrloom's top-performing product was the CBD/THC 1:2 Up Honeycrisp Apple Cider, maintaining its number one rank from the previous two months with sales reaching 16,962 units. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP climbed to the second position, reflecting a significant improvement from its third-place standing in September and October. The Alaskan Thunder Fuck Distillate Disposable moved up to the third spot, marking its highest rank since August. Meanwhile, the CBD/THC 1:2 Lemonade Up dropped to fourth place, despite its consistent second-place ranking for the previous three months. The CBD/THC 1:2 Up Black Cherry Sparkling Water remained stable in fifth place, showing a slight increase in sales compared to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
