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Jan-2025
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Overview
Market Insights Snapshot
Ayrloom has demonstrated strong performance across various product categories in New York, consistently maintaining top positions in several categories. Notably, Ayrloom has held the number one spot in the Beverage, Tincture & Sublingual, and Topical categories from October 2024 to January 2025, indicating a strong brand presence and consumer preference in these segments. In the Vapor Pens category, Ayrloom showed a slight dip from first to second place in January 2025, which could suggest increased competition or shifting consumer preferences. However, the brand's ability to remain at the top across multiple categories highlights its competitive edge in New York.
In contrast, Ayrloom's performance in the Pre-Roll category has been more variable, with rankings fluctuating from not being in the top 30 in October 2024 to reaching 21st place by January 2025. This indicates a potential area for growth or re-evaluation of strategy. Meanwhile, the Edible category saw Ayrloom maintaining a solid fourth place from October to December 2024, before slipping to fifth in January 2025. Despite this minor decline, the brand's consistent presence in the top five suggests a stable market share in Edibles. These movements across categories provide valuable insights into Ayrloom's market dynamics and potential opportunities for strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom has consistently held a strong position, maintaining the top rank from October to December 2024. However, a notable shift occurred in January 2025 when Ayrloom's rank dropped to second place, overtaken by Jaunty, which climbed from third in October and November to first in January. This change in rank suggests a significant competitive pressure from Jaunty, whose sales surged notably in January. Meanwhile, Rove maintained a stable presence, consistently ranking second or third, indicating a steady performance. Mfny (Marijuana Farms New York) remained in the fourth position, showing less volatility in rank. Ayrloom's sales trajectory, while strong, indicates a need to strategize against the rising momentum of Jaunty to reclaim the top spot.
Notable Products
In January 2025, Ayrloom's top-performing product was the CBD/THC 1:2 Up Honeycrisp Apple Cider, maintaining its first-place ranking for four consecutive months with sales reaching 21,392 units. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP held steady in second place, consistent with its previous month's position. The CBD/THC 1:2 Lemonade Up climbed to third place, showing an improvement from the fourth position in November 2024. The CBD/THC 1:2 Cran Apple Cider Up Drink made a notable re-entry into the rankings at fourth place, not having been ranked in December 2024. Lastly, the CBD/THC 1:2 Up Black Cherry Sparkling Water consistently maintained its fifth-place ranking since November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
