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Oct-2024
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Overview
Market Insights Snapshot
Bamn has shown notable performance in the Michigan market, especially in the Concentrates category. The brand experienced significant fluctuations in its rankings, starting at 14th in July 2024, dropping to 17th in September, and then climbing to an impressive 8th position by October. This upward trajectory in the latter months indicates a strong recovery and growing consumer interest. In the Flower category, Bamn made an even more remarkable ascent, moving from 52nd in July to 19th by October. This consistent improvement suggests a strengthening presence and competitiveness in the Michigan market.
Conversely, Bamn's performance in the Pre-Roll category in Michigan was less consistent. The brand did not maintain a top 30 position in September and October, indicating challenges in this segment. While they started at 64th place in July, slipping to 94th in August suggests that Bamn faces stiff competition or other market dynamics affecting their sales in this category. These fluctuations across categories highlight the varying degrees of success Bamn has experienced and underscore the importance of strategic adjustments to capitalize on growth opportunities in the Michigan market.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Bamn has demonstrated a notable upward trajectory in its ranking from July to October 2024. Initially positioned at 52nd in July, Bamn climbed to 19th by October, indicating a significant improvement in market presence and consumer preference. This ascent is particularly remarkable when compared to other brands such as Grown Rogue, which experienced a decline from 16th to 21st over the same period, and NOBO, which fell from 10th to 20th. Meanwhile, North Cannabis and Common Citizen showed more stable rankings, with North Cannabis improving from 33rd to 17th and Common Citizen fluctuating but ending at 18th. Bamn's rise in rank is accompanied by a steady increase in sales, suggesting effective marketing strategies and growing consumer loyalty, positioning it as a formidable competitor in the Michigan Flower market.
Notable Products
In October 2024, Jungle Cake Cured Resin (1g) emerged as the top-performing product for Bamn, climbing from fourth place in September to first place with notable sales of 15,717 units. Pink Runtz Cured Resin (1g) secured the second position, marking its debut in the rankings with impressive sales figures. GMO Cured Resin (1g) maintained a consistent presence, ranking third in October, having previously been unranked in August and September. Cherry Runtz Cured Resin (1g) entered the rankings at fourth place, while Limoncello Cured Resin (1g) dropped from second to fifth compared to September. This reshuffling highlights the dynamic shifts within the Concentrates category for Bamn during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
