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Sep-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Bamn has shown notable fluctuations across different categories over recent months. In the Concentrates category, Bamn's ranking experienced a rollercoaster ride, starting at 10th place in June, dipping slightly to 11th in July, peaking at 8th in August, and then dropping to 15th by September. This movement suggests variability in consumer demand or competitive dynamics within the category. Interestingly, despite the drop in September, Bamn managed to achieve its highest sales in August, indicating a strong performance during that period. In contrast, the Flower category showed a more stable yet improving trend, with Bamn climbing from 53rd in June and July to 36th in August, before slipping slightly to 42nd in September. This suggests Bamn is gaining traction in the Flower category, although it remains outside the top 30.
The Pre-Roll and Vapor Pens categories reveal a different story for Bamn in Michigan. In Pre-Rolls, Bamn's performance was inconsistent, with a rank of 81 in June, disappearing from the top 30 in July, reappearing at 92 in August, and again absent in September. This sporadic presence indicates challenges in maintaining a steady market position in this category. Similarly, in Vapor Pens, Bamn started at the 100th rank in June, was not ranked in July, returned at 99 in August, and then fell off the radar again in September. These patterns suggest that Bamn is struggling to establish a significant foothold in these categories, reflecting either a highly competitive market or potential gaps in product offerings or consumer engagement strategies.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Bamn has demonstrated a dynamic shift in its market position over the past few months. Starting from a rank of 53 in June 2024, Bamn improved to 36 by August, before slightly declining to 42 in September. This fluctuation in rank indicates a competitive environment where brands like Garcia Hand Picked and Rkive Cannabis have also shown significant upward trends, with Garcia Hand Picked moving from 75 to 38, and Rkive Cannabis climbing from 74 to 44 over the same period. Meanwhile, Glorious Cannabis Co. experienced a decline from 14 to 39, suggesting potential market share opportunities for Bamn. Despite the slight dip in September, Bamn's sales trajectory remains robust, outpacing brands like The Limit, which saw a consistent decline in rank and sales. This competitive analysis highlights Bamn's resilience and potential for growth amidst a shifting market landscape.
Notable Products
In September 2024, the top-performing product for Bamn was Grand River Dabs - Platinum Zkittlez Cured Resin (1g) in the Concentrates category, securing the number one rank with a notable sales figure of 17,863 units. Limoncello Cured Resin (1g) climbed to the second position, marking its debut in the rankings. Jungle Cake Cured Resin (1g) maintained its third-place position from August, despite a slight decrease in sales. Bubblegum Gelato Cured Resin (1g) held steady at fourth place for two consecutive months. Jungle Cake (3.5g) entered the rankings at fifth place, highlighting a strong performance in the Flower category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
